How Even Severely Cash Strapped Start Up Entrepreneurs Can Successfully Leverage The Internet!Part Three
Hopefully you’ve discovered at least a few more extremely viable low cost marketing options, in the last installment about “how” extremely savvy (although) at times severely cash strapped entrepreneurs,such as yourself, can still tap into the enormous long range marketing potential,that’s readily available by strategically leveraging the Internet.
And after being exposed to the first two installments in this ongoing series, (you’ve hopefully) concluded that being initially resourced challenged, may not necessarily be your biggest and most daunting challenge, right?
In part three, you are once again going to be exposed to at least two more (hypothetical) low cost, boot strapping examples, of some extremely savvy entrepreneurs, that will leverage some of the low cost (initially anyway) and or free tools, that are readily available on the Internet, and use them to systematically create some long term bankable profit.
And these two extremely practical, hypothetical examples have absolutely nothing to do with either (A) “how to” make money using the Internet. Or (B) “how to” invest in real estate using (so called) “no money down -and or- creative financing” buying methods and or strategies etc.
There’s already a ton of that sort of stuff readily available both on and offline.(Would you not agree? 
) So let’s go in an entirely different direction. And hopefully demonstrate “how and why”, it truly does not matter what your particular product and or service is!
Instead, it’s far more important “how” keen your marketing mindset and overall determination to succeed is. Because those two internal assets will take you so much further, and serve both you (and or your customer/client base) far better, than the initial amount of up front spendable cash, you may or may not have to start and fund your venture. Don’t you agree?
So How Can Your Ordinary Garage Start Type Of Serial Entrepreneurs Leverage The Enormous Power Of The Internet With Very Little And Or No Initial Start UP Capital?
Entrepreneur quickly (picking up) where part two left off.Let’s use for this first hypothetical example of an extremely savvy, (although) severely cash strapped entrepreneur. Let’s says you are nothing short of a phenomenon when it comes to photography!
Meaning; you make your camera do everything except the dishes! And your awarded winning photos (over the years) have been featured in all types of local, national and even internationally acclaimed magazines and other prestigious newsletters etc!
And everybody has always raved about your photos and have often approached you about learning how you do it! But since it’s primarily a gloried and rather expensive long term hobby for you, and money’s extremely scarce, you’ve decided to try your hand at low cost Internet marketing, just to see what, if anything becomes of it.
So after doing a ton of online research and downloading of a gazillion (or so) free ebooks and or free reports etc. You realize that you can get a free website from (either) weebly.com and or blinkweb.com.
And that you also need to build some sort of highly targeted opt in email list. So after careful considerations and weighing all the pros and cons, you finally decide on blinkweb to build your free website (which also offers the option of adding a blog!)
And you also decide to initially go with the Mailchimp free autoresponder service. Because they’ll let you add up to 2,000 opt in subscribers, (and send) a staggering) 12,000 separate email messages per month, before they start charging you a nickel!
(Even though technically, you cannot send any unscheduled “broadcast” email messages to your list, using the free version of their service!)
Now granted, your blinkweb choice, is obviously not as versatile a choice as a state of the art, self hosted WordPress blog! Nor is MailChimp-s free version as totally functional as their paid version!
(Just needed to be said!) That being the case; here’s “how” you can initially go about systematically leveraging these two extremely powerful marketing tools. First, you’ll use the blinkweb webpage building editor (which is fairly easy to use BTW), (you can just head over to good old youtube for step by step video instructions if need be!)
You Could Use The Free Web Editor To Create A Simple Two Page Multi Day Step By Step Boot Camp Series….
You might set up a five to seven day step by step “how to” boot camp video series, showing your opt in subscribers, (A) what specific types of cameras to use for both indoor and outdoor shots! And (B) What type of lights ( or relatively inexpensive) lighting to use for your indoor shots! And (C) on day three, you show them when and “how to” work with the sun and or lack of sun for the various different outdoor shots etc.
And (D) on day four, introduce any and or your various five “must have” accessories list of products that you’ve developed over the years!
And on and on, until on your seventh and final educational video in the series, (in which case),you could include the various affiliate links to any and all products, and services you may be currently promoting and or recommending at that particular time etc.
Now right here is where I want to emphasize this is the exact same proven marketing template might also apply to any entrepreneurs that teach cooking and or baking classes etc.Don’t you agree?
They (or you) could set up a five to ten day boot camp series, where on each video you teach, (demonstrate) step by step “how to” bake or prepare certain deserts, and which ones go best with each meal!
As well as suggest which wines and or deserts go best with each meal etc! And ( again) you could simply inexpensively test, to discover whether it’s more effective to add your various links below each individual video and or to simply add them all on the page of the last video in your series, and simply reference them at the end of your last video.
And of course this same multi part “how to” video boot camp instructional series could just as easily apply to any type of workout and or exercise plan, that a fitness trainer expert and or specialist might put together.
Or you might be teaching people “how to” save money buying used luxury cars, and or “how to” buy expensive diamonds and save money etc!
You Can Always Start Investing More Money Into Your Business As Your Profits Start To Increase!
Now there’s one last marketing twist you might seriously consider; instead of having your opt in subscribers sign up (opt in) on your lead capture page and start receiving your follow up emails (over X amount of days.)
Instead you might simply create two separate pages in blinkweb or whichever free or low cost web editor you choose. And have them immediately be re-directed (right after they) confirm their subscription, you could send them over to your second page, where all your videos are embedded, and they can watch them whenever they get ready!
And include your affiliate links at the bottom of the last video in your series.
All you’re basically doing here is simply linking your second page to you autoresponders “thank you” page, and instead of going to your “thank you” for signing up, (and or) right after they’re re-directed to your “thank you” page, their again re-directed to your second page (or other ) page in blinkweb etc.(Hope that explanation is not too overly techie!)
(This re-directing thing is nowhere near as complicated as it may sound! You just paste a web (URL) address in a text box inside your paid autoresponders dashboard panel, and it directs your traffic exactly where you want them to go!)
And your follow email sequence could be a quick one or two paragraph recap of each videos main points, along with any affiliate links for the various products and or services that you’re promoting. And or links to your own products and services.
In any event, hopefully you can see and are starting to appreciate “how” extremely savvy entrepreneurs, even though may be initially severely cash starved, can still leverage the enormous power of the internet. And make a go of it. Don’t you agree?
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will
help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular
niche market is.)It’s a $97 dollar value and it’s free!
