So it’s no real secret, sooner or later every local economy, experiences a temporary recession or two, correct?
However, what may not readily be (equally) apparent is even an ongoing local recession definitely can’t compete with some bank account filling marketing strategies and or tactics.
Would you not agree?
And let’s not forget when there’s any type of recession in progress, overall retail prices tend to (at least) momentarily go south (down!), do they not? 😀 Meaning at least temporarily there are a few more super bargains to be found.
And entrepreneur everybody knows, (including) your major competitors! 😀 Both bargain and super bargain prices ultimately lead to a temporary buying frenzy!
And some positive word of mouth, both on and off of social media, correct? 😀
So Who Else Definitely Wants To Know And Or Discover Why Even A Nagging Local Recession Can’t Compete With Some Bank Account Filling Marketing Strategies And Or Tactics!
Case in point. Let’s say you’re one of the senior vice presidents of marketing for a major women’s designer handbag distributor startup company.
Which specializes in marketing, promoting and or advertising some extremely popular women-s designer, leather handbags, scarfs and or other extremely popular women-s clothing accessories.
And even though your initial advertising/promotional budget is upwards of $200,000 (or X dollars) per month or year etc.
Who Says Your Marketing Strategies And Or Tactics Have To Resemble Madison Avenue!
You’ve seen first hand just how easily a brand new startup can quickly burn through this type of capital. By going the outrageously expensive, traditional advertising and or promotional route, correct? 😀
And cooler heads decide you definitely need to seek out some far less expensive, potentially profitable, creative marketing alternatives asap.
So you look around and immediately start targeting, small, independently owned, local women-s, clothing and boutique shop owner(s.) Especially in the more affluent areas of town.
Savvy Entrepreneurs Will Create Doors Of Marketing Opportunities Even Where They Didn’t Previously Exist!
So after getting to know (on a personal level), several of these extremely hard working, Mom & pop, small business, retail women-s clothing and accessories boutique store owners. (And some of their key staff.)
Here’s what you and your marketing team initially propose. You’d like to help them further grow both their local first time customer and long term repeat customer base.
Without them having to constantly invest outrageous sums of money they clearly don’t have. And you’re going to do so by having these popular boutiques sell and or promote four of the distributors most popular selling items. These being.
There’s Simply No Question One Or Two Really Effective Lead Generation Strategies Can And Definitely Will Make All The Difference!
1.) One: Their extremely popular high end designer -leather- handbags, which typically retails for $1,700 dollars each!
2.) Two: Their second tier level, designer women’s- leather- handbags, which typically retails for a cool $950 dollars! 😀
3.) Three: And let’s not forget their extremely popular, women’s designer-leather- hand gloves, which typically retail for $199 dollars.
4.) Four: And finally, their extremely popular designer women’s scars which typically start at $199 dollars. 😀
Your Proven Entrepreneurial Skills Will Definitely Pave The wave For Some Major Long Term Profit Generating Opportunities!
And since each item typically has a bare bones minimum 50-200% mark up spread built into them.
And on top of the fact the extremely marketing savvy women’s clothing and accessories distributor, knows their ideal female customer currently has a total lifetime customer value metric, of somewhere between, $450- $11,000 dollars over the next five to seven year period.
They immediately recognize they have lots of front and back end gross profit margin to get extremely creative with. Would you not agree? 😀
Let’s see just how creative they ultimately become in parts two and beyond, okay?
For now are you starting to better appreciate how even a nagging local recession can’t compete with some potentially profitable marketing strategies. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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