Even More Concrete Proof Why Some Form Of Information Marketing Is Definitely Here To Stay! Part Two
Hopefully after reading and possibly re-reading part one of this ongoing series. You now better appreciate just “how” massive a virtually untapped bonanza the multi billion dollar a year information marketing industry is.
And the best part is entrepreneur. As long as you or your major competitors are delivering or over delivering value through your various forms of content. You definitely have the opportunity to compete and benefit from the ever expanding ‘how to” information business.
because literally tens of millions of people all over the world. Want or desperately need an expert like yourself to show/guide them step by how to do? You name it. Create or record or install this or that.
You can create different levels of pricing. Beginners, intermediates and expert. Or your silver, gold or platinum levels. And this is just the initial front end tip of the proverbial, multi billion dollar a year and constantly growing “how to” information marketing pie.
There’s No Doubt Some Form Of Incredibly Lucrative Information Is Definitely Here To Stay!
Quickly picking up where part one left off. Internet marketing expert and legend Russell Brunson. Who to date his companies have grossed well in excess of 100 million dollars both on and offline.
And not to mention the author of three mega best selling books. (You go cat.) In one of Russell’s awesome free lead magnet special reports, titled ” Funnel Stacking, The Three Core Funnels! (And How They Work Together.”)
It’s highly recommend you get, read and apply what you’ll learn asap. Anyway, as you recall from part one. Inside this awesome report. (BTW, in case you’re wondering. Yours truly is not a registered affiliate or JV (Joint Venture) partner of Mr. Brunson’s of any kind.
That being said: Inside this awesome case study structured report. Russell shares relevant screenshots, (like the two below) which detail the breakdown of the results of a particular campaign.
Let’s have a closer at those numbers in order to “discover” at least five potentially profitable opportunities to market/promote your expertise through information products or services.
Even More Concrete Proof Why Some Form Of Information Marketing Is Definitely Here To Stay! Part Two
So How Can The Numbers In This Particular Ad Campaign Be Successfully Created Into Some Potentially Profitable Information Products Or Services?
1.) First: Take a look at the rather large amount of targeted visitors sent to this particular lead capture page offer. Russell or somebody on his team. Or a proven expert his company outsourced.
After much strategic A/B split testing he’s able to drive 200,000 eye balls to one of his many successful offers. (Which means Russell or somebody can definitely create a “how to” course on driving paid laser targeted traffic to offers, right?
And you know at least some of those red hot prospects who join the marketers opt in email list in order to gain instant access to their secrets.
A certain percentage of them will not only want to purchase a course or join a far more expensive mastermind group. Or attend a virtual summit. Or pay X amount per month to either join a private Facebook group or pay X per month or year for unlimited access to a paid membership site.
Or literally thousands of dollars for high end, paid one on one help, right?
Entrepreneur Your Current Or Future Expertise Can Be The Gateway To Multiple Streams Of Income Producing Opportunities!
2.) Second: Look at Russell’s conversion rate for this particular offer. It’s an impressive 14%. And depending on ‘how” much the product or service costs. Especially if the costs are ongoing. like X per month for access to a private Facebook group.
It’s obvious Russell’s 14% conversion rate qualifies him or someone in his office to either initially create some type of lead generating “how to” special report.
Or host a free 90-120 minute webinar on ‘how to” systematically improve your conversion rates on your, you name it? Your snail mail postcards, email marketing “subject lines.” Or “how to” improve the overall sales conversions of your on or offline sales letters.
Or you or one of your top JV or cross promotional partners single or doubled sided flyers. Or improve the click through (conversion rates) on the descriptions of your PPC (Pay per Click) ad campaigns.
Or improve the conversion (click through rates) on the meta descriptions on your S.E.R.P. (Search Engine Rank Page listings. Or improve the results of your non traditional, direct response type of business or index cards.
(Entrepreneur will you look at all of this potentially lucrative information product producing possibilities. And you’re just scratching the surface.)
You Can Just Be The Experienced Tour Guide Who Merely Shows Others The Proven Road To Some Type Of Success!
3.) Third: Maybe you or someone in your company has proven expertise on ‘how to” successfully write “Facebook” compliant ads. There’s a totally relevant skill to possess, is it not? How many aspiring professionals, like lawyers, chiropractors, plumbers, electricians or local mom & pop or local fitness center owners would be interested in a proven service like that?
4.) Four: Or what about strategic list building in general. Russell obviously has various lists in the hundreds of thousands if not millions.
And over the years he and his expert team have literally countless thousands of various types of A/B split tests. So much so, Russell has even authored a book titled “108 Split Tests.”
This about a sequence free 90-120 webinar titled “How 27 (Or X number) Of My Most Successful Split Tests Have Produced In Excess of 50 Million Dollars! (And Now It’s Your Turn!)
Provided your sincerely interested in growing your business or service. Would you invest $27 downs, 9some extremely low amount) on the initial front end of his funnel. To discover his proven secrets.
And on the back end he offers $10,000 or X dollar consulting package of some kind on the potentially lucrative back end of his funnel. Or he outsources the entire process to a trusted JV partners company.
Who actually teaches the classes, runs the webinars and administers the Facebook group. And Russell just generates a single one time affiliate commission of 20 or X% of the gross amount.
If You Can’t Quite See The Previously Untapped Marketing Opportunities Presented Here! (You’re Probably A Prime Canidate To Become A Loyal Repeat Customer!)
5.) Five: Of course Russell and his expert team can simply teach this all in a comprehensive package for somewhere between $25,000 – $100,000 dollars. And target high end corporate clients all over the world.
Maybe it’s only $50,000 dollars for a week of highly intense, trainings if the client comes to Russell’s headquarters in Boise, Idaho.
But as much as $100,000 dollars or more per week. If Russell and his team has to go meet the client.
(BTW entrepreneur can you see the previously untapped, potential information marketing opportunity in this last example, just waiting to be seized upon? I sincerely hope so.)
My friend these are the untapped possibilities awaiting you or your major competitors in the multi billion dollar a year information marketing industry. Are you finally ready to get your share or what?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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