Why Your Entrepreneurial Skills Are Perfect For The Information Business Model!
So have you noticed, most severely cash strapped and otherwise resourced challenged small business owners, and or service providers, while they’re extremely diligent in their pursuit of steadily growing businesses and or services.
As is far too often the case, they tend to fall way too short, when it comes to the overall effective use of their natural, entrepreneurial skills!
You follow what I’m saying here? Because for sure, they are definitely getting after it, in terms of working extremely hard,(in the daily running and managing of their) businesses and or services!
All you have to do, in order to verify this undeniable fact, is to witness their extremely grueling, 12-15 plus hour a day schedules, and or their-head to the grind stone like- seventy to ninety plus hour work weeks!
And you can just bet with an intense, (more like!) insanely hectic schedule such as that, (and or anything similar), my friend, unfortunately, it won’t be too long, before their personal and or family life, will most certainly begin to suffer, and badly! If something, including their extremely low gross profit margins, don’t begin to rapidly improve asap!Would you not agree?
Who Else Wants To Discover How And Why Your Current Entrepreneurial Skills Are Especially Made To Order For The How To Problem Solving Information Business Model!
Ladies & gentlemen,while (it’s definitely not to single out), and or suggest in any way, there is any one particular service provider industry, and or category of business owner, (on or offline BTW!), who isn’t working extremely hard, on their businesses, while others are literally coasting their way to massive success! No way!
However, that being said, there is one particular service provider industry, where by in large the vast majority of the participants, are working extremely hard,(in their businesses) for very small-overall- gross profit margins!
And unfortunately, the vast majority of their efforts, (at working in their businesses), leave them with virtually little or no time, to work strategically on effectively growing ( and or massively scaling) their businesses and or services etc!
The particular industry I’m referring to, is the multi billion dollar a year roofing/general contracting industry.
The owners of these relatively small businesses, often work extremely long hours, trying to compete with these major players in their local market, and the net result is, ultimately, the vast majority of them starve, because they are -literally- forced to aggressively compete on primarily price alone, with other cash starved service providers in their local market!
And (slowly) over time, one brutally fierce price war after another, inevitably takes its toll on the business.
So How In The World Do Your Current Entrepreneurial Skills Help You Succeed Using The How To Information Business Model?
For just a second, think about the all too typical day,your average, (small service provider) gross profit margin challenged, roofing contractor constantly faces.
First of all, there is literally a ton of other extremely hard working, small service providers, vying for those smaller local projects just like they/you are!Agreed?
Plus, on top of that, unfortunately, there are -also- a gazillion other local roofers, who let’s be brutally honest here! They’re basically illegitimate scam artist!
So you’re attempting to not only separate yourself from them,(first and foremost!), but also stand out from your many reputable local competitors as well!A mighty tall order for sure!
And here’s one mega proven marketing approach, you can at least, inexpensively test first on a small scale, before you go all in!
Instead of just passing out “run of the mill” fliers in hard hit areas, soliciting work, like 97 plus percent of your major local roofing competitors do.Instead, they/you might inexpensively test the long term service marketing approach, by attempting to -first- educate, your/their target market, by offering your roofing contracting services, as the extremely viable and affordable solution!
Here’s How An Effective Small Business Marketing Strategy And The How To Information Business Model Make Perfect Sense!
Let’s say you (meaning) the licensed roofing contractor, decide you’d like to instantly stand out in your local market place, simply by helping your potential customers, avoid these five all too scams, being perpetrated by local roofing contractors,and or the constantly traveling scam artist types!
So you offer, (either) a free lead magnet, special report opt in giveaway, on your WordPress blog’s lead capture page, and or you mention the free seven (and or X) page special report, which is a $17 (or X) dollar value, is available by a free 30 -45 minute, customer analysis assessment inspection only!
(And eventually, you definitely want to have a perceived value price for your free 30-45 minute “customer analysis assessment” inspection as well!
In other words (marketing savvy entrepreneur), you’re only going to initially be giving away this market tested, free lead generating special report, away to offline local-potential prospects-, who request it by way of the fliers you’re passing out in recently hit storm affected areas.(Because the fliers have your phone and or voice male -recorded message- number on it!)
And for those potential prospects who, (instead decide) to opt in to get your free lead magnet special report, from your blog,just be darn sure entrepreneur, (somewhere) in your first and or second, pre -written follow up email sequence, you have some type of extremely “time sensitive,” brand new, first time customer only discount coupon, and or an extremely time sensitive discount offer of some kind in your follow up message!
Because You Are A True Entrepreneur Don’t Ever Be Afraid To Act And Or Think Like One!
Here’s (a hypothetical marketing example), introducing the five all too common roofing contracting scams, they definitely need to be aware of! (Important note: Please feel free to borrow these, and use they as your initial template, and or feel completely free to create your own!)
So your particular special report might be titled: “Five All Too Common Roofing Contracting Scams! (You Definitely Need To Be Aware Aware So You Don’t Fall Victim To Them!”)
1.) Potential roofing scam to avoid # one: This first all too common, potential roofing scam, you definitely want to avoid, is often referred to (by the ultimate insiders) as the “elevator ride” and or the “Fluctuating bid” scam! Meaning, these truly despicable scam artists, intentional bid really low, just to secure a job, from an unsuspecting homeowner, especially the extremely vulnerable senior citizens!
Then, once the job is actually started, (and midway finished!),they suddenly “demand” substantially more money, sighting uncontrollable cost increases in “must have” materials! Yea right! 
And of course, they all but threaten to leave the job grossly incomplete, if the substantial increase in payments aren’t met asap! Point this prevalent scam marketing tactic out, to your unsuspecting potential prospects, and watch your local reputation and gross revenues gradually start to increase!
Being An Entrepreneur Means Being An Entrepreneur!
2.) Potential roofing scam to avoid # two: Here’s the next critically important, potential read flag scam to avoid!It’s often referred t as the all too common “Disappearing Down Payment” scam! Meaning, the roofing/contractor scammer, will often demand some type of partial down payment upfront, preferably in cash, before they can even start a project, in order to pay for the anticipated labor and or material costs!
Of course, if all else fails, as a last resort, they’ll settle for check! But since they plan on skipping out, they’d truly prefer to convenience of your hard earned cash!
3.) Potential roofing scam to avoid # three: And finally, this third group of all too prevalent roofing scammers, is often referred to either “The Storm Chasers” and or the “Traveling Gypsies!”They constantly stay on the move, which is why they almost “always” insist on cash payment upfront!
They track recently hit storm areas,constantly tracking where major storms have actually already hit, and or are expected to hit in the not so distant future! And immediately they immediately start looking for extremely vulnerable, potential, unsuspecting homeowners to victimize and or exploit!
We’ll definitely delve deeper in part two, so please stay tuned, okay!
In the best interest of (both) space and time, you’ll discover the remaining two concepts, plus so much more in part two!Okay? In the meantime, (entrepreneur) are finally starting to appreciate, how and why your current entrepreneurial skills, are simply made to order, for the how to problem solving information business model? Say yes! Great! See you in just a little bit, in part two, okay? Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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