Entrepreneur You Promote Like This And Consistently Generating Referrals Is Inevitable!
Do you currently have any realistic idea whatsoever on average “how” much wasted money, (month after month) your typical, non franchised, single location retail furniture concern spends each month?
Especially on those not exactly cheap, local prime time, 30-90 second radio or TV ads. Then you throw in those full or half page ads in the local throwaways. And sprinkle in the occasional direct snail mail postcard campaign.
And before you know it you or your major competitors are easily spending anywhere from $40,000 – $75,000 dollars a month. Say what? And truth told, consistently generating referrals, which often develop into long term repeat customers. For literally pennies on the dollar. Is clearly the way to go.
And this at least partially explains “why” retail furniture stores. Especially the non franchised, single location type operations, usually have markups of 20-600% on certain types of furniture. Say what?
But even without the conventional higher end markups. There’s still a few non traditional proven strategies to systematically boost your bottom line for literally pennies on the dollar. Entrepreneur is this the type of extremely well kept information you’d definitely like to know more about?
Who Else Wants To Learn Some Really Simple Ways To Market Your Business Or Service? (So You Don’t Have To Consistently Write Big Checks!)
So instead of constantly wasting anywhere from $40,000 – $75,000 dollars per month on those outrageously expensive, hit and miss traditional advertising campaigns.
What if instead, you or your major competitors started consistently generating referrals simply by helping other local, non directly competing vendors. Who systematically have both direct and indirect access to your ideal customer base.
And typically for a fraction of the typical upfront cost. You or your major competitors can help fund these other non directly competing vendors marketing/promotional campaigns for literally pennies on the dollar.
And the both of you. Or all three of of you, (if any) strategic triangulation is involved. All three of you stand to gain. Say for example. And strictly for hypothetical marketing illustration purposes only.
There is an extremely hard working couple who owns a mom & pop carpet cleaning business. The wife does the bookkeeping and other administration duties. And the husband and one of his nephews do the actual carpet cleaning.
And they do okay, but haven’t really been able to put their service into overdrive. Until you or your major competitors enter the picture.
Always Keep In In Mine Entrepreneur! (Your Business Or Service Can Be Another Non Directly Competing Vendors Missing Back End Component Or Vice Versa!)
So because this particular carpet cleaning business actually did some carpets for the dentist of one of the upper management employees of the retail furniture concern.
And did such a great job. And the upper management employee both took before and after pictures. And posted both videos and pictures all over their social media accounts.
And that’s when and “how” the following, non traditional marketing/promotional strategies initially entered your mind. First, after meeting with the carpet cleaning husband and wife team in person. And getting to know more about them and their business.
You quickly realize since they have no strategy whatsoever, when it comes to consistently generating any type of reliable profits from the back end of their service. And for whatever reasons they still don’t have a state of the art website.
And since they see no need for a state of the art website. This explains “why” they and so many other underperforming mom & pop small business owners or service providers, still aren’t utilizing and profiting from the strategic use of opt in email marketing strategies and tactics.
Sometimes You Simply Have To Proactively Take The Lead In Order To Make Things Happen In A Major Way!
The next thing you propose is for the carpet cleaners to start systematically and strategically building their own opt in email list. But guess this. You or your major competitors will actually fund the cost for them to do so. Say what? And “why” pray tell would you do this, you so skeptically ask?
Because you or your major competitors will start inexpensively testing the following three initial strategies. (And these are only the first three of five.)
1.) Potential marketing strategy # one: You will have the carpet cleaning service start promoting their monthly free drawing. Where each month one 1st grand prize winner, wins getting any three rooms of carpets cleaned in their ( residential home or investment property) cleaned once a quarter. Or four times a year for an entire year. Huh? Which is an X dollar value.
2.) Potential marketing strategy # two: Every customer, no matter “how” much they actually spend on their carpet cleaning. They also get an extremely time sensitive, (first time customer only) gift certificate from you or your major competitors retail furniture store.
And remember, your business or service definitely have market tested JV (Joint Venture) or cross promotional partners.
3.) Potential marketing strategy # three: The carpet cleaning owners will periodically send pre approved, non previously scheduled, extremely time sensitive “broadcast” email messages.
Alerting their in active customers. “How” they can not only save X% off when they order from the carpet cleaning service in the next blank number of das or less.
But they will also be given an extremely time sensitive gift certificate from you or your major competitors retail furniture store. As a special incentive, ethical bribe for ordering at least one room of carpet cleaning done.
Here’s Where And How You Potentially Differentiate Yourself From Your Major Competitors!
Every customer of the carpet cleaner who sets and keeps their very 1st appointment. And doesn’t have to rest for any reasons. So the carpet cleaning company doesn’t have to reschedule the appointment.
Those customers automatically an additional potential savings of X% off any purchase they make from the retail furniture store. Huh? Say the extremely time sensitive gift certificate from you or your major competitors saves the carpet cleaners customers 15% off up to the first $300 dollars.
Simply by joining you or your major competitors retail furniture stores opt in email list and dragging a friend with you. Whose at least 18. Before the X day expiration date window expires.
They automatically save up to a max of 40 or X% off up to $2,000 or X amount of dollars. And as long as their guests also join you or your major competitors list before they leave your store that day.
They too can save an impressive 30% off up to $1,000 or X amount of dollars. Otherwise if (for whatever reasons) their guest decides not to join your list.
And they still want to make a purchase that day. They can save 10% off up to $300 or X number of dollars. Obviously you want to ethically bribe them to join your list. But if they don’t want to. Then the savings or incentives you offer are minimal at best. Entrepreneur is it starting to become crystal clear “why” or when you or your major competitors start strategically promoting/marketing like this.
Consistently generating referrals is inevitable. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
