Entrepreneur Would You Rather Market Your Business Or Service? (Or Advertise It!) Part Two
First of all entrepreneur, as long as whatever or whichever you ultimately choose to advertise, promote or market your business or service(s.) As long as it’s consistently generating more money and creating more and more potentially profitable opportunities.
Then by all means keep doing and improving on your already profitable processes. The semi tricky part comes into play. If your traditional adverting campaigns are not getting it done. If not then you really need to ask yourself the $64,000 dollar question.
Which would you rather learn “how to” successfully market your business or service, or simply advertise it? If you already know and are pretty good with the basic fundamentals of writing winning ad copy for you or your clients potentially expensive PPC (Pay Per Click) ad campaigns.
By all means start running (aka) testing your paid ad strategies asap. On the other hand. If you’re a glorified beginner. There’s a very good chance at some point. At least some of your ad campaigns will get flagged or your account9s) may get temporarily or permanently shut down.
It happens practically every week. And some of these accounts are even some of the big named guru or guru-ets. Let’s make darn sure your account doesn’t ultimately ends of like that. Sound good?
Why Growing A Small Business Or Service Doesn’t Have To Be Overly Complicated Or Outrageously Expensive!
Say for example and strictly for hypothetical marketing illustration purposes only. Let’s say you’re one of the major partners in an extremely high profile CFP (Certified Financial Planning) firm. And at least 25% of your long term repeat clients or both business owners, service providers and local men and women who routinely earn multiple six and seven figure a year incomes.
And their total portfolios include income producing real estate, multi six or seven figure homes and seven and in some cases eight figure stock portfolios. So needless to say both you or your major competitors earn a pretty penny from these types of extremely high end, extremely influential individuals, correct?
And at least 60% of your primary income is generated strictly by the positive word of mouth and mouse buzz they consistently generate for you.
Which is ‘why” (entrepreneur) bot you or your major competitors have enthusiastically formed various strategic alliances (aka) JV (Joint Venture) or cross promotional relationships with other local non directly competing vendors.
And it’s these strategic alliances which ultimately lead to tons of new first time and long term repeat customers and clients. For literally pennies on the dollar.
Why strictly go the outrageously expensive traditional advertising route. When you or your major competitors can take at least part of your traditional advertising budget, and get outrageously creative.
Entrepreneur Don’t Just Let Your Customers And Their Kids Birthdays Come And Go! ( Strategically Leverage Them In Order To Consistently Generate Maximum Marketing Exposure!)
Case in point. Let’s say your CFP firm start’s sending some great tasting mid level dinner wines to every client whose been with your firm at least one year or more.
And to take things even further and to the very next positive word of mouth or mouse marketing level or two. For every 1st time customer or long term repeat customer whose married.
You’ll arrange for them to have a $250 or X dollar credit for dinner at one of you areas top restaurants. In order for them to celebrate their wedding anniversary.
Plus, if they’re also celebrating the birth of a child or grand child. You’ll also arrange to send one of your top JV partners best tasting midlevel champagnes. So you know they will be constantly bragging both on and off of social media, right?
Which means other locals, like their closest neighbors, in laws of besties will get word of “how” yo or your major competitors treat their customers and clients. And they’ll definitely want the red carpet treatment as well, correct?
Entrepreneur You Can Either Get Creative With Your Marketing! (Or You Can Continuously Waste A Fortune On Outrageously Expensive Traditional Advertising Or Promotional Campaigns!)
Case in point. What do you think will continuously happen long term when your single location, non franchised retail appliance center does or at least inexpensively tests the following, non traditional marketing strategies and tactics.
Let’s say you deliver an order to local customer who has kids who are less than twelve years old. And one of your local, non directly competing vendors is either an already established local magician. Or an up and coming one.
And they agree to perform shows at their actual cost or for a set discounted fee of X. Knowing full well they’ll make the majority of their money on the back end of their show. Because the other local parents or legal guardians who attend the shows. At least some of them will take advantage of the magicians extremely time sensitive, first time customers only.
And you or your major competitors will arrange to host these extremely popular parties for kids at a local mom & pop style family orientated restaurant. Which has a room which they’ll gladly rent to you or your major competitors for a discounted price.
And you’ll provide a really cool cake, pizza, wings and soda. And the birthday boy or girl gets to invite 25 other kids and their parents or legal guardians. This way you know they’ll be lots of pictures and videos posted all over social media, right?
Can You Think Of An Easier Less Expensive Way To Get Your Extremely Time Sensitive Gift Certificates In The Hands Of Your Ideal Prospects?
So of course you or your major competitors will be sure and hand out some o your best, market tested, two sided index cards, right? Side (A.) will invite the recipients to enter your monthly free drawing by joining your opt in email list. For their chance to win a state of the art 65 inch flat screen TV.
And side (B.) invites them to come to your store within the next ten or X number of days. They come alone and they save 10% off up to $200 dollars. (Not terribly exciting, right?
But simply for dragging a friend whose at least 18, before the ten or X day expiration window expires. You automatically save up to 40 or X% off any one purchase up to $1,500 or X number of dollars.
Who would ever think an inexpensive marketing gesture, like throwing parties for the kids of some of your best customers could ultimately lead to a constant flood of new business.
Are you starting to better appreciate “how to” market your business or services for maximum long term profitability? I sincerely hope so.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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