Entrepreneur Why Aren’t You Systematically Leveraging Your Various Digital Assets?
Just out of curiosity and strictly for marketing research purposes only. What are you consistently doing (more times than not) with your various digital assets or resources?
Do you constantly work incredibly hard to create them? Utilize them basically once and set them aside while you enthusiastically pursue other potentially time consuming and resource draining one and done strategies.
If so it’s definitely time you stop creating various types of potentially valuable digital assets or resources. Then sit by while they under perform for you. They actually have the potential to increase your overall visibility and add nicely to your bottom line.
Clearly you have to understand “how to” strategically guide and position these various digital assets or resources. In order to consistently generate the types of overall long term increase in results you’re aiming for. The remainder of this post was created to demonstrate how you or your major competitors can consistently do so for literally pennies on the dollar...
So How Do You Create A Digital Asset Anyway?
Great question. First of all it doesn’t have to be anything incredibly fancy or detailed. Instead your various digital assets or resources can initially be your blog posts. Or your carefully crafted pre written opt in email or unscheduled “broadcast” email messages.
And your social media marketing posts. Or your videos on youtube or vimeo. Or your blog posts you (or someone you pay) to do it for you. The ones you turn into PDF (Portable Document Format) documents which you then strategically posts online.
So other non directly competing entrepreneurs can either download them or just read them only and hopefully benefit from them enough they want to reach out to you. In order to learn more about the various paid services you currently provide.
This back drop finally brings us full circle. Take another look at the image featured in this particular post. (It was created in all of ten minutes using the free version of canva.com BTW.)
The cover art image was created so I can now upload all or most of my podcast episodes over to youtube. And based on the main keywords and long tail keyword phrases each podcast episode is attempting to rank for.
And now these digital assets can and definitely will further increase my (or your!) overall online visibility. Because obviously not every one is listening to podcast. Nor are they binge watching videos on youtube or vimeo.com etc.
No Matter Who Owns The Content You Participate In Creating! (Entrepreneur Sure You Find Some Creative Ways To Leverage It1)
Since these various assets have already been created and there’s no more commitment of financial resources needed to sustain them. Your very next logical marketing step or two is to constantly be on the lookout for some creative, low hanging fruit marketing or promotional opportunities to get them further around the web in different formats.
And for literally pennies on the dollar. For just a moment consider “how” much continuous effort and money you constantly have to allocate to your (PPC) Pay Per Click or paid solo ad campaigns whether they ultimately work or not.
On the other hand when you and I (or your major competitors) start uploading your podcast episodes to youtube or vimeo etc. The more visible you are and the more strategic you can be or quickly become.
The more likely it is your ideal prospect/customer will find you and not your major competitors. And obviously the more you can demonstrate your particular expertise and skills to your target audience.
The more likely they are to find or be attracted to you and not your major competitors. And speaking of being found as a result of your various digital assets or resources.
Take a look at the screenshot image below. (I realize the print is incredibly small and hard to read.) It’s a message from podcast host Pacifico Soldati. His podcast is called Law, The Universe, And Everything.
Entrepreneur Why Aren’t You Systematically Leveraging Your Various Digital Assets?
Entrepreneur Why Aren’t You Systematically Leveraging Your Various Digital Assets?
Entrepreneur Don’t Confuse Your Professional Personal Digital Assets With Others Professional Digital Assets!
Say what? Case in point whenever you or I do either a guest blog post or guest podcast appearance. (Like I’m doing with Pacifico’s group.) His company not mine ultimately owns and controls the content. So he/they can ultimately decide what to do or not to do with it. Right?
But my podcast episodes as well as the content I create and regularly publish on my own self hosted WordPress blog. It’s mine. I both own and ultimately control it.
So I (or you!) can share it with your opt in email subscriber base or repurpose the content into other forms of problem solving content to share with my target audience.
It can and definitely should be repurposed as often as possible. Don’t you agree? So hopefully going forward. You’re gonna start maximizing your various digital assets or resources. Agreed?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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