Entrepreneur Why Are You Struggling To Get The Word Out?
Entrepreneur (honestly) when is the last time you struggled trying to figure out “how to” strategically get the word out? Especially for literally pennies on the dollar.
If you’re fairly new to running any type of paid online advertising campaigns. Typically a fairly high percentage of newbie online marketers who attempt to use Facebook (PPC) Pay Per Click ad campaigns. Unless or until you learn the ropes.
You may either have your account temporarily or permanently shutdown. And if the only strategy you have to get the word out. Then you may find yourself temporarily stuck.
Or if your business or service is offline and you can’t seem to do more with your offline advertising or promotional strategies is barely break even on the initial front end. Or consistently lose a little bit on the front end. Then you are in exactly the right place.
Because systematically getting the word out even if all you do is typically break even. You are definitely on the verge of going to the very next level or two. Are you up for that?
Entrepreneur This Is The Perfect Marketing Situation To Implement Some Type Of Proven Residual Income Formula!
So you or your major competitors wanna get the word out, right? But you don’t want to constantly have to write outrageously big checks, agreed? especially when you’re really not sure if the advertising medium you selected is gonna pan out.
Meanwhile you or your major competitors have invested the money upfront. and now you’re waiting to see “how” or if things work out. But the money is still gone. But what “if” there’s a proven strategy or two to help limit your initial front end risk. But still ultimately pay off.
You’d at least want to hear about it, correct? Very good then. So image you’re one of the senior marketing directors for an incredibly popular women-s cosmetic distributorship.
And even though your company could write a check for another outrageously expensive, dismally performing -traditional advertising campaign. Easily in the neighborhood of $40,000 – $75,000 dollars.
And wait for the glitzy ad campaign to be featured in yet another women-s glam or lifestyle magazine etc. When you finally do the math. Even at just $40,000 dollars per ad campaign. In just three months you’ve invested $120,000 more dollars.
Which you may not ever see again. (It’s just part of the deal.) On the other hand. “What” if you or your major competitors at least A/B split tested some non traditional lead generation strategies for literally pennies on the dollar.
The More You Strategically Get The Word Out! (The Less It Will Initially Cost You To Get The Word Out!)
Case in point. To begin with. One of the semi low hanging fruit marketing/promotional strategies you or your major competitors can at least inexpensively test on a relatively small scale is the following.
Reach out to at least ten or twenty of the top local upscale property management services. Say what? And offer to initially provide every female listing agent and office secretary with one of your top mid level 64 oz. bottle fragrances.
And even though it typically retails for $650 dollars a bottle or X. As long as they join your opt in email address. Not only can they purchase it and save 25 or X% off the normal retail rate. But as long as they drag a friend with them to your store/showroom.
Before the 72 hour expiration date window expires. Not only can they they purchase that 64 oz. bottle at your actual hard cost of half or (in this particular case only), $325 dollars or X.
But as long as their guest joins your opt in email list before they leave your store. They too get to purchase any 32 oz. fragrance of their choice. And instead of paying the typical retail cost of $389 dollars per bottle. They get it at your actual hard cost of just half or (in this particular case only), $194.50 dollars or X.
You ‘d Definitely Be Pleasantly Surprised Just How Viral Certain Marketing Or Promotional Strategies Can Be Or Quickly Become!
If it’s still not obvious. The primary reason you or your major competitors initially target local property management services. Who service primarily upscale townhouses, condos and upscale apartment units. Because the women who tend to be able to afford leases or rent $1,000 dollars a month and up. Three things tend to almost always apply to them.
A.) They know and have female neighbors, (both current and paste) who are in similar financial positions to afford your higher end fragrances. Some of which go for anywhere from $1,100 – $1,700 dollars a bought. Say what?
B.) They also tend to work with or for or employ other women who also love purchasing great smelling fragrances.
C.) And since every lady knows a bare bones minimum of at least 25 other local women.(Some of whom are members or executives for local associations.) And on average 30% of those local ladies are extremely likely to become first time customers of you or your major competitors.
Sometimes within in the next 90 days or less. Hopefully you appreciate the previously untapped long term marketing possibilities, correct? That’s ‘how’ you or your major competitors strategically and systematically get the word out for literally pennies on the dollar. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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