Entrepreneur What’s Preventing You From Dramatically Improving Your Email Marketing Campaigns Results?
When it comes to you or your major competitors successfully implementing some proven email marketing campaigns. What immediately comes to mind? Huh?
Meaning are your thoughts immediately racing to which specific (flavor of the month) paid email service provider to choose. Or are you more laser focused on which bells and whistles come with their lower end start package. Or let’s try this one, do you currently have a state of the art paid email service provider.
And not their free (extremely or semi limited) version. Are you paying to use it as of right now? No matter “what” your answer is. Has it occurred to you regardless of whether you currently have a paid state of the art email service provider service of any kind or not.
You or your major competitors can and definitely should be consistently profiting from some form of strategic email marketing campaigns. Say what? Nod your head cadets because it’s true.
So Who Else Definitely Wants To Know How To Create Repeat Customer Referrals Using Strategic Email Marketing! (Even If You Don’t Currently Have Your Own Email Marketing Account!)
And no this is definitely not some type of fancy copywriting strategy of any kind. However, it definitely does involve the use of strategic email marketing on somebodies part. Huh?
Case in point. Notice the feature image embedded in this particular blog post? It represents your typical, single location Mom & pop non franchised business.
And maybe they have a grand total of just seven employees five of whom are full time and the other two are part time. But guess what? Even though the owner(s) may have never sent their extremely loyal customers a single email message ever.
They or their major non franchised local competitors are about to experience a much needed surge, not only in sales but gross front and back end revenue too.
And initially they won’t even need to have direct access to their own paid email service provider. And yet the strategic use of email marketing will be the primary marketing tool which makes it all happen. Say what?
Initially they’re going to reach out to their top twenty or top twenty five percent of local corporate clients. Or going forward, every time one of their current or future local corporate clients either walks into their business. Or texts them an order or calls it in etc.
It’s Time You Put Strategic Email Marketing Or Text Messaging Front And Center In Your Business!
Picture this all too common potentially profitable situation unfolding somewhere in your local market. Your local bakery (or one of your local major competitors) who also runs a single location, non franchised Mom & pop bakery.
You get a call from a local business located five miles away in what’s often referred to as the warehouse district of town. They spend somewhere between $50- $75 dollars on their 1st or 2nd order with you or your your competitor.
And they either come to your store and pick it up or you deliver it. They pay and your deliver person is on their way, correct? Pretty standard stuff, right? Entrepreneur therein lies your 1st major marketing problem. Say what?
Where’s your market tested, extremely time sensitive ‘bounce back” offer? Huh? Meaning, why didn’t your deliver person hand them a sealed (or at least closed) envelop with the words written on the outside of the envelop in big, bold red letters.
Even music legend Stevie Wonder couldn’t miss. “You definitely deserve this!” And based off ‘how” many actual employees they currently have. Both the owner(s) and those employees get an extremely time sensitive gift certificate to bring back to your store within five or X number of days or less.
Entrepreneur Whenever Possible Be Sure And Ethically Bribe Your Ideal Prospects!
And simply for doing so they automatically qualify for three totally unexpected big bonuses worth X. Say what?
1.) Totally unexpected bonus gift # one: First, they get an extremely time sensitive, market tested “bounce back” offer of some kind from your tore. And they can save 20 or X% off any order over $10 dollars. And 10% off any order under ten dollars
2.) Totally unexpected bonus gift # two: They’re also made aware of your VIP gourmet coffee club membership. Say what? Here’s the way this incredibly simple, perpetual long term repeat customer generating strategy works.
The first time they purchase any Xtra large plastic “Big Gulp” beverage of their choice from you. They pay your current retail price of X. Say $5.79 per cup. However, every time they bring the “Big Gulp” cup back with them they only pay $1.99 per cup. So you know at least some of them will definitely help spread the word both on and off of social media, correct? Absolutely.
3.) Totally unexpected bonus gift # three: (This is definitely the big one so please pay extremely close attention.) You or your major competitors let the owners of your current and future corporate accounts know.
Going forward, as long as they agree to the following strategies. You or your major competitors will grand father them in at these special rates for life. Huh?
Just Because You Don’t Personally Use Cutting Edge Technology! (Doesn’t Mean You Can Continuously Benefit From It!)
You’ll either call or text them or send them a regular email message. And they in turn send either an email message or text message to both their current employees and current vendors.
Every time the aforementioned come to your store, (on what basically amounts to) your traditionally two slowest days of the week. They simply present the coupon you’ll send the owner(s) and both the owner(s) of the business or service-s employees and vendors save X% off.
Some impressive savings the general public doesn’t get or even knows about. Obviously only on the designated days. And in exchange for consistently doing so.
The owner(s) are grand fathered in so they automatically save 10 or X% off any order under $10 dollars. But they only pay your actual hard cost for every order over $10 dollars.
Hopefully you now better appreciate “how” you or your main competitors can dramatically increase your overall email marketing campaign results. Even if you not only don’t currently have your own state of the art paid email service provider and you have no immediate plans of getting one.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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