Entrepreneur What About A Really Simple Marketing Strategy To Create A Ton Of Goodwill! Part Two

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Entrepreneur What About A Really Simple Marketing Strategy To Create A Ton Of Goodwill! Part Two

Hopefully after initially reading and re-reading part one of this ongoing series. You or your major competitors should now have a much better idea “why” all you initially need is a really simple marketing strategy or two, in order to move off center in a major way, agreed?

After all, as long as you’re moving in the right direction. Speed is less important. But if all of your so called marketing, promoting or traditional advertising efforts are not consistently yielding the long term results you want.

Then it’s time to reassess what you’re doing now and “what” you or your major competitors plan on doing in the future. Entrepreneur you can either keep spinning your entrepreneurial wheels.  (And wasting a ton of time and money.) Or you can invest your time money and effort into getting started the correct way. Which process do you really prefer?

In The Beginning It’s Best To Avoid Any Type Of Potentially Expensive Mass Marketing Strategy! (Simple Because It’s Not Laser Focused Enough!)

Quickly picking up where part one left off. Unbeknownst to both the general public and to the attendees of Tony & Sage-s live or virtual events. Even though Sage has formed a potentially lucrative JV (Joint Venture) arrangement with in this particular, hypothetical marketing illustration only.

She’s joint venturing with you or one of your major competitors single location, non franchised retail jewelry stores. Sage actually allocates 30% of her overall 25% JV compensation. (Hopefully that’s not too complicated is it?) And she allocates it towards her Tony’s first class round trip airfare, four or five star hotel accommodations, sight seeing costs and their car rental fees etc.

And the remaining 70 or X% she and Tony spin a wheel live while streaming on FB, Linked in, youtube and Instagram. And four of their favorite causes divide the remaining 70 or X% equally among themselves.

And this way they’re able to continuously meet their organizations annual goal of raising multiple seven figures per year for the main causes they both believe in the most.

Entrepreneur You Never Really Know What Activities Will Create The Most Viral Buzz Do You?

And as a direct result of this incredibly simple fund raising effort. At least some of the women in attendance both live and via technology. Typically about 10 or X% of them reach out to  both Sage or Tony and ask “how” they or their organizations can help Sage and Tony raise additional money for these various causes they also believe in. Say what?

Which means they too will also start flooding both their social media accounts and their opt in email subscribers with encouraging info on ‘how” they too can get involved and help out in as many ways as they possibly can.

And just for extra goodwill measures. Here’s another one of Sage and Tony’s goodwill gestures. Every four or five star hotel Tony and Sage and selective staff members stay in.

Sage pre arranges to personally meet the entire female staff before she and Tony leave for their next outing And she along with at least one upper management member personally “thanks” the entire staff but especially the extremely hard working ladies.

But then Sage gladly goes a marketing step or two further. (Huh?)

The Hinge To Swing Open The Long Term Doors Of Previously Untapped Marketing Possibilities! (Is Probably Right Under Your Nose!)

1.) First: She has all of the female staffers present print their first and last name on an index card which she provides and place them in a box provided for them. Then Sage has one of the female staffers temporarily blindfolded reach into the box and draw out one name only.

And that extremely lucky female just won (free of charge!) an extremely eye catching pair of diamond studded earrings. Say what? Which usually retail for at least $650 dollars a pair. (Truth told the actual hard cost is usually around half or $325 dollars or X a pair. (You can only imagine “how fast” word will continuously spread both on and offline about Sage-s marketing generosity, right?

 2.) Second: Next, as soon as all of the other ladies recover from their temporary total shock. She informs these ladies for an extremely limited time. For those of them who joins Sage-s special opt in email list.

They will get an extremely time sensitive email message. Which has Sage-s or major influential personality X’s JV code in it.

And simply by using this code before the ten or X day expiration date window closes. They get to purchase any combination of bling they want up to $1,500 dollars and save a whopping 50 or X% off the typical retail price. Say what?

Again, you know there’s gonna be a literal social media explosion of constant videos and pictures and selfies continuously being shared 24/7, right?

3.) Three: And finally. Sage and Tony arrange for every female employee in attendance to get a $100 or X dollar gift card courtesy of Target or some other major retailer, hopefully within the immediate local area. Again another surprise to get both the ladies in attendance to the meeting that day and the other staffers in general to start talking, texting and posting

And it will be up to the owners of the hotel and upper management to figure out “what” to do to make the remaining staffers feel like they’re not being left out.

And “who” knows that one incredibly simple marketing gesture may be enough to spark a much needed conversation between Tony and Sage-s marketing agency. And the hotel owner(s) may end up hiring Tony & Sage-s marketing agency to help create a marketing plan towards compensating their workers and future guests. (This is not to suggest in any way the hotels current marketing isn’t savvy.)

Entrepreneur hopefully after initially reading and re-reading part one and two of this ongoing series. You now better appreciate “how” a really simple marketing strategy or two can and definitely will make all the difference. Don’t you agree?

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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