You’re an extremely savvy entrepreneur, are you not?
And this being the case, have you ever caught yourself, trying to decide, whether you should invest,the lions share of your financial resources, into some paid advertising and or promotional campaigns?
And or if you should try some of the less conventional, marketing strategies and or tactics. Similar to the types, highly recommended and or advocated for on this particular blog. 😀
You definitely know which corner, yours truly stands in, correct? 😀 Now for sure, the absolute fastest way, for someone without a lot of proven marketing skill(s) to scale their business and or services, is through some form of paid advertising methods.
However, unless or until, you develop some bankable copy writing and persusion skills, more than likely, your paid advertising campaigns, will not be massively successful.
Surely, there’s a happy medium somewhere in between, correct?
So Have You Noticed How Much easier It Is For An Entrepreneur To Prosper Long Term Once They Start Serving Their Target Market And Stop Constantly Pitching Them!
Ladies & gentlemen, see how frighteningly familiar, the following scenario sounds. You (or I) go online, initially, just to do some preliminary research of some kind. Correct?
You come across a few links, which appear to have at least part of the solutions, you’re looking for, right?
So you click a few links, and do a combination of watching some videos and or reading a few blog posts etc.
And lo and behold, you decide to opt in to a marketers list.Because initially, they seem to offer the best answers and or practical solutions, to your most pressing problems and or issues etc.
Sound all too familiar so far? 😀 And after a rather enthusiastic, pre written ‘welcome’ email message or two.
Here’s where things quickly start to go down hill incredibly fast! 😀
Here’s Where Your Entrepreneurial Skills Can Either Sell You And Or Bury Your Chances For Long Term Success For Good!
Suddenly, without warning it seems like, you’ve subscribed, to some sort of used car sales person list!
(Extremely important: No offense is intended to the honorable men & women in the car selling professional! It’s the rotten apples in all industries and or professions, which need to be removed immediately!)
Because you’re inbox is over run, with nothing but, valueless pitch after pitch, after pitch.
Sound all too frighteningly familiar? 😀 And there’s no value to be found in any of their subsequent email and or text message alerts etc.Ever.
So much so, you basically feel you literally have no choice! And truth told, you really don’t. So you immediately unsubscribe.
Ladies & gentlemen, please be brutally honest here. Has the pre mentioned situation,ever happened to you more than once? Me too! 😀
However, keep a really close eye, on the profit seeking entrepreneur, whose definitely marketing savvy enough, to serve and therefore attract their ideal customer, client and or patient to them.
As opposed to constantly repelling them, by overly pitching them. And providing everything, in sight except some real problem solving value!
Extremely Marketing Savvy Entrepreneurs Use Problem Solving Strategies And Or Tactics As A Proven Marketing Tool To Best Serve Their Target Market!
Case in point,(entrepreneur) please take notice, of the two screenshot images below.
The first, which has the sender and their web and email address covered.
It’s basically some spam email, which got sent to me (and I’m quite certain), several other marketers, by a company trying to promote their services to a completely cold audience.Via some type of automated software.
(Which is one of the roughest, most expensive, poorly performing, not to mention potentially frustrating ways, to try and market and or promote your business, products and or services.)
Meaning, yours truly, did not initially solicit this company, inquiring about their various products or services. Instead, they’re relying on some automated software, to do mass spamming, in hopes of generating some type of business.
Being Proactive Means Your Lead Generation Efforts Are Based Around Serving Your Target Audience Not Cold Call Soliciting Them!
And notice how many characters wide, their email message is, before the text breaks.
Proof positive, the owners are not very well versed, in proven Internet marketing in principles and or fundamentals in general. And proven email marketing strategies in particular.
Potentially Profitable Lead Generation Strategies Have Absolutely Nothing To Do With Whether You Primarily Market On Or Offline!
The main point being, notice how their entire marketing approach, is basically a cold call (email) pitch type of strategy.
Now, contrast this unsolicited email message, from another company, who (truth told!) Also initially used spam, to contact yours truly.
Only they were offering the opportunity to cross link each others content. But initially, they wanted me to read a related post they too had recently written about potentially profitable lead generation strategies.
And if I sincerely felt their blog post provided value. To please feel free to link to their related. post.
Hopefully, you are starting to see and appreciate, the stark differences, between simply pitching and or serving.
Developing Proven Ways To Serve Your Target Market Is A For More Profitable Approach Entrepreneur!
The main point being, in the case of Bengu.com initially finding yours truly. It primarily came about, as I discovered in a follow up email exchange.
They originally saw a comment I left, on a major blogging and Internet marketing experts blog.And they decided to reach out.
However, were it not for the fact, I were actively blog commenting and consistently create fresh, how to problem solving content on my blog, then sharing their expertise, via social media.
It’s highly unlikely, this company would have ever known my blog existed. 😀 Don’t you agree?
Do Your Current Lead Generation Strategies And Or Tactics Attract And Or Repel Your Target Audience?
And now, the very real possibility exists, for us to collaborate further. So is it starting to become crystal clear, serving your target market and not constantly pitching them, is a much more potentially profitable approach, for an extremely savvy,profit seeking entrepreneur to take? Say yes! 😀 Great!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
