Entrepreneur This Is Why You Should be Constantly Developing Your Various Marketing Assets!
As of right now what do you consider to be some of your best marketing assets or resources? Can you really say you have any? A word of caution is definitely in order here.
Ladies and gentlemen if you’re attempting to build your entire online presence strictly relying on all the content you publish via social media. And for whatever reasons you still don’t have your own self hosted WordPress website or blog. my friend your entrepreneurial Titanic is rapidly headed for a iceberg. Say what?
Because a couple of things are far more likely to happen. Either (A.) Your account(s) will be temporarily. Or (B.) For whatever reasons be permanently shut down. And when this happens. If you don’t have your own self hosted website or blog. And equally as important no opt in email list of subscribers.
Where is this all too common situation gonna leave you and literally millions of others. Who for whatever reasons were totally convinced “this” would happen to them. Until (of course) it did.
So going forward let’s get some of your current or future marketing assets and resources working even harder for you or your major competitors. Than you do on them. Sound like a plan or what?
Entrepreneur Your Marketing Campaign Costs Don’t Have To Be Or Become Outrageously Expensive! (In Order To Be Or Quickly Become Incredibly Profitable!)
Case in point. (Strictly for hypothetical marketing illustration purposes only.) Let’s say your golf playing skills have developed to the point you now routinely get paid $175 dollars per hour to instruct the locals on ‘how to” systematically improve their overall playing skills. (Both men & women BTW.)
You now promote three hour minimum packages. Where your customers can invest in either:
A.) They invest in three hours up front at (whatever) your current hourly rates are. And you’ll not only throw in a bonus hour. Plus given them one of your X minute instructional how to CD. Which is an additional X dollar value. ($175 x 3 = $525 dollars. Plus whatever the current value of your CD is.)
B.) Or they can invest in three or X number of hours up front @ and receive a 20 or X% discount. And no bonus one on one time. And no additional instructional -bonus Cd.
But because you’ve started to become an extremely dedicated student of marketing. You realize just “how” much previously untapped marketing opportunity there is yet to be explored.
Everything from forming various types of mutually beneficial JV (Joint Ventures) or cross promotional relationships. To creating your own types of “how to” instructional digital products.
Definitely Keep Developing Your Entrepreneurial And Marketing Skills! (Because They’ll Pay Dividends For You From Now On!)
And because you’re starting to fully appreciate the whole “back end” marketing concept. Plus now you’re now proactively looking to form some strategic alliances with some local Mom & pop, non franchised sporting goods businesses.
And you or your major competitors can offer the sporting goods stores-s customers who invest in either the highest priced golf clubs, highest priced golf shoes or highest priced golf balls etc.
Simply for doing so. They automatically get an extremely time sensitive, first time customer discount coupon for 50 or X% off private one on one golf lessons from you. Which (currently) is a $175 dollar an hour value.
And of course your first main upsell to your first time customer is. As long as they upgrade and invest in at least one more hour at your current full rate of $175 dollars an hour or X.
You’ll throw in an additional bonus 30 minutes worth of training. Which is also an X dollar value. Plus as long as they do so before your first training session. They can purchase your CD or (if you have more than one), they can purchase any one CD of their choice at your actual cost.
Entrepreneur Who Says You Have To Have So Called Traditional Marketing Assets?
In the case of your one on one golfing lessons and instructions. Ladies & gentlemen “how many” fairly skilled golfing instructors have their very own customized, stand alone (meaning) self hosted lead capture page(s)? Like the sample one you see below.
Entrepreneur This Is Why You Should be Constantly Developing Your Various Marketing Assets!
Your Opt In List Building Process Is Definitely One Of Your Most Valuable Marketing Assets Or Resources!
(Extremely important note: Ladies keep in mind. On your customized lead capture page promoting your golfing products or services et. The picture/image on your page will be of you or a woman. Since you’re targeting.
Anyway. Consider “how” having your very own customized lead capture page helps you or your major competitors go to the very next level or two.
You can publish your landing page. And because (in this particular case.) Aweber my paid email service provider of choice. Offers you free hosting on your landing page(s.)
You could publish it. (So you have a web address URL and simply invest in a relevant domain name. (Preferably one with a dotcom extension.) And re-direct Aweber’s not exactly easy to remember web address. And after you re-direct the link to your newly acquired domain name. Now you or your major competitors can add your new web address to your? Take your pick.
Developing Your Various Marketing Assets Definitely Gives You Or Your Major Competitors A Decided Edge And Viable Options!
A.) Your (direct response) type of single or two sided, market tested business cards.
B.) On your single or double sided, market tested fliers.
C.) You can link to your re-directed landing page online. So any potential prospect finding your landing page online can simply click your link and be taken to your page and join your opt in email list.
And of course. As long as you’ve got even a free, semi limited Aweber account. And you don’t wanna be bothered. Trying to create your own, state of the art, fully customized landing or capture page(s) or fully customized sign up forms etc.
(You can reach out to me via my blogs contact page. And simply put “Landing Page creation Offer” in the subject line. Include your area code phone number and specific time zone.
Entrepreneur A Fully Customized State Of The Art Landing Or Capture Page Allows You Or Your Major Competitors To Systematically Build Your Very Own Opt In Email List! (Without You Having To Do It Manually!)
And the best time to reach you via phone preferably M-F. And we’ll either get on the phone for a 15 minute “discovery session.” Or we’ll get on zoom.us. (Not an affiliate link of any kind BTW.)
And we’ll discuss your real needs. Please keep in mine this particular (introductory priced service) is only available to Aweber customers only. However, if you’re not currently an Aweber customer, nor a VIP opt in email subscriber of mine.
An you’d still like paid access to this particular service. In that case. Once it’s discovered “what” you want done with Aweber’s landing or capture page or sign up form editors only.
You can simply pay to have a single or multiple page landing or capture page or multiple sign up form pages created. Then you’ll get the images. And then you can simply pay, (outsource your project) to have your page(s) created by another qualified source.
In any event entrepreneur. Can you now better appreciate ‘how” and why you definitely need to be constantly developing your various types marketing assets? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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