Entrepreneur This Is Why You Definitely Need Your Very Own Sales Funnel! Part Two
Have you also noticed, how the vast majority of your major competitors. They really don’t think.
Neither long term, nor strategically, when it comes to both their traditional advertising strategies and or promotional tactics.
Nor do the vast majority of them, bother to calculate or strategically position, their sales funnel.Have you noticed this all too common trend as well?
Sadly, far too often. They hear these marketing and or promotional terms, like back end or, total lifetime customer value metrics.
And for the most part, for the vast majority of them.This is pretty much a foreign language. Is it not? Absolutely.
Even though it definitely shouldn’t be.And their (or you) not truly comprehending these critically important terms.
Explains why, far too many, extremely hard working and truly dedicated entrepreneurs.
Work far harder in their business or services.Than their business or services, ever works for them. This particular post, was written, to help you start reversing that process and trend asap.
You Are Up For Working Much Smarter Rather Than Just Harder Right?
Say for instance. Here’s an all too common potentially profitable situation, far too many aspiring entrepreneurs, (sadly) either don’t see and or they simply aren’t aware of the full potential of the initial front end.
Consider this.Let’s say you’re the owner of a local, single location, mom & pop corner grocery store.And for the most part, you along with 99% of of your peers.
You make the bulk of your money, by retailing the various products you purchase, correct? Meaning, you buy product A, at one price, and resell it to your local customers, at a slightly higher price.Right?
And for the most part, since you’re a single location, mom & pop sized corner store retailer. You simply don’t have the enormous buying power or traditional type of business credit leverage you need. To buy any one product in massive amounts.
So you can them use the lower prices as a proven lead magnet, to draw customers in, and hopefully more often.Right?Because as practically every successful, hard working entrepreneur knows, or quickly realizes is.
The more frequently they can get their customers to buy. The more stable their business or service really is.
They Are Many Different Types Of Objectives For Your Various Sales Funnels! (It’s Your Job To Quickly Figure Out What These Objectives Are!)
This shortsightedness on the part of far too many aspiring entrepreneurs, clearly explains how and why. They don’t see or fully appreciate, how the potential , front end marketing strategy and it’s easy to implement off shoots, can add nicely to their bottom line.Especially over time.
Let’s say the mom & pop style corner store owner, currently sells small and Xtra large cups of coffee. And they do okay, with their primary customers.However, here’s what the vast majority of them fail to see and or fully appreciate.
Let’s say they find one of the areas top gourmet coffee distributors. And they (or you) purchase this incredibly great tasting gourmet coffee.
Which their regular, coffee drinking customers will definitely take notice to the better tasting coffee.Correct?
Here’s where the psychology of understanding, the long term benefits of having an extremely viable sales funnel comes in. Instead of them trying to sell their great tasting gourmet cups of coffee at the highest or higher retail prices.
Like the vast majority of their major competitors would.What they do is sell these great tasting cups of coffee, at their actual cost per cup. Now of course, the totally short sighted entrepreneurs, wonder how in the world, can or do you make money, by selling anything at cost.
Has that particular thought crossed your mind?
Who Says Breaking Even On The Initial Front End Of Your Sales Funnel Can’t Eventually Turn Out To Be Extremely Profitable!
Here’s where understanding, not only the initial role of your front end sales funnel. But also fully appreciating, the long term effects of strategically implementing proven marketing strategies and or tactics.
First of all. Just the fact your Mom & pop corner store, sells extremely great tasting, gourmet coffee.And you say it far below the normal retail price per cup.This is or will quickly become a major draw (aka) lead magnet.
Because consider this train of thought. Their regular customers,99% of whom, live within a 2-3 block radius around the store.
They’re already used to paying, anywhere from $4.29- $5.29 for an Xtra large beverage of some kind. And this for your regular, run of the mill coffee, your average, mom & pop corner store would gladly sell.
So imagine their complete surprise, when they discover, you’re only charging $1.99 for the same Xtra large beverage.Say what? Exactly. You’re selling a much better tasting cup of coffee, for just $1.99 or X per cup.Or possibly less.
Are You Starting To Appreciate Why some Form Of Strategic Ethical Bribery Still Remains An Incredibly Viable Marketing Strategy!
You best believe a high percentage of your regular coffee drinkers, will definitely decide to spend a little more, on maybe two bagels w/cream cheese.Instead of one.
Or maybe they buy two glazed donuts instead of one etc.The point is.Because they’re initially saving on the retail cost of an extremely great tasting gourmet cup of coffee. And rest assured, a certain percentage of them, will also shop at the store more often.
And they combine, a few other proven, low hanging fruit marketing strategies and tactics. And now, unlike the vast majority of their single location, mom & pop corner store owners.
Their business is definitely starting to work harder for them, than they are on it. And this is how and why, extremely hard working entrepreneurs, just like yourself, definitely need various types of proven sales funnels.Don’t you agree?
Since The Benefits Can And Should Be Based On The long Game!(Shouldn’t You Start Building Some Customized Sales Funnels Too!)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
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