Entrepreneur This Is Why You Definitely Need More Strategic Email Marketing Campaigns! (Not Less!)
Who isn’t trying (really hard) to grow their business or service? By strategically investing as little as they possibly can on the initial front end, correct? And in order to systematically do so. Without the direct access to some really “big” money.
You’re gonna need to start effectively utilizing some type of strategic email marketing campaigns. Say what? Especially if you’re an offline traditional business owner or service provider.
Because even using direct snail mail post cards. Every time you or your major competitors attempt to use it. Guess what happens to your upfront out of pocket cost? Are you noticing which direction your overall costs are heading in? Yea, if nothing else you’ve cost both typesetting and potentially increasing postal rates to deal with.
And if your postcard doesn’t adequately convey your main benefits to your intended recipient Your entire campaign is not only a waste of funds. But you’ve also failed again to move the needle.
So How In The World Can Strategic Email Marketing Strategies Help Your Business Profit From Repossessed Inventory?
Great question and I’m so glad you finally asked. Case in point. Wanna take a wild guess “how” repossessed furniture, appliances and computerized goodies these franchised ‘rent to own’ have to repossess in any given year?
Collectively you’re literally talking tens of millions of dollars. So you’d think they or any other profit seeking industry would won’t to at least inexpensively test different ways to potentially recover some of their already costs, right? Wouldn’t you.
So imagine the following strategic email marketing campaigns at least tested on a limited scale before prematurely dismissing them altogether.
So let’s say you’re the senior marketing director for a local, single location non franchised, retail furniture store. And just like a certain percentage of your local major competitors do.
You sell several items on time. And even though the lengths vary. Unfortunately you end up with more than your fair share of items being repossessed. And since by law you can’t resell them for your current retail rates.
Entrepreneur Don’t Let Let Initial Front End Costs Ruin Or Sabotage Your Chances For Creating Long Term Success!
Who says you or your major competitors can’t strategically turn this a mini profit center of some kind? Huh? First of all on one of your fully functional, stand alone landing (aka) lead capture pages. Like the one featured below.
Yours or your major competitors has a box your potential subscriber can check. (Get this.) Voluntarily indicating “if” they’d like to receive extremely time sensitive email alert messages about huge savings of all types of recently repossessed items of all kinds.
And further into the body copy of your alert. You share a few pictures of recently repossessed leather sofas, coffee tables, computers, master bedroom sets, loveseats, 55 -75 inch, state of the art flat screen TV”s etc.
But here’s your all important marketing twist. Initially there are at least three:
1.) Potential marketing twist # one: If they com to your monthly or bi-weekly, (depending on just “how” much repossessed inventory you currently have on hand.)
If they come alone they only save 10% off the repossessed retail price. However, simply for dragging a friend with them whose at least 18 and not a current opt in email subscriber they automatically save an additional 40 or X% off the already discounted repossession price.
On any one item up to $1,500 or X number of items.
2.) Potential marketing twist # two: And as long as their guest also joins you or your major competitors opt in email list before they leave your store.
They too get to save 30 or X% off any one purchase up to $1,000 dollars. And if they don’t care to join your list. They can save 10% off any one item up to $150 or X amount of dollars. (Rest assured a certain percentage of your guests will conclude their potential savings are definitely worth joining your list.)
Constantly Or Strategically Generating Positive Word Of Mouth And Mouse Campaigns Of All Types Will Literally Skyrocket Your Gross Long Term Profits! (For Literally Pennies On The Dollar!)
3.) Potential marketing twist # three: Every one of you subscribers and their guests, (who combined) spend over $1,000 or X number o dollars together.
They both get two or X number of really cool bonus surprises. Which you know will have them constantly yapping it up both on and off of social media.
And “what” pray tell are these two previously unadvertised bonuses? Which are sure to create even more positive word of mouth and mouse buzz? I tell you what? You drop by for part two and you’ll get your answers and a whole lot more entrepreneur. Fair enough?
For now, are you starting to better appreciate “why” you or your major competitors definitely need more strategic email marketing campaigns, not less? Say yes.
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I love the mention of not fearing the front end costs Mark. Entrepreneurs in general fear investing money to build a business the right way and to make more money down the road. Surrendering to that fear leads to way too much struggle and failure. But overcoming the fear reveals that if you invest money now to do things the right way not only will you make money down the road by being profitable, you will also become wildly successful if you stick to the basics for a long long time. Excellent post my friend.
Ryan
Ryan Biddulph recently posted…Do You Panic About Your Blogging Campaign?
Spot on analysis as per usual coach.
And I couldn’t agree more with your assessment. And sadly you’ve touched on a
mindset, especially among aspiring newbie entrepreneurs.
Regardless of ow they currently market or promote their businesses or
services.
They are literally frightened to death to invest either their time (sweat equity)
or their money or both.
And these ongoing fears literally holds them prisoners and prevents
them from constantly moving forward.
Always glad to see and hear from you coach. And I along with my
audience gain some much needed wisdom from your educational insights. Thanks!
It definitely could not be said and articulated any better coach.
I think part of the real problem with far too many aspiring entrepreneurs is.
They don’t initially come from any type of successful business background.
So they jump in initially with both feet. Not realizing all of their overall gross
profit will materialize right away. So they get discouraged and ultimately distracted by too
much of the wrong things.
And sadly the vast majority of them never recover. And their entrepreneurial dreams are
permanently shattered. Really before they’ve even had a valid chance to start.