By now, (or is it far more accurate to say) up till now. You still may not be totally sure ‘how to” go about building momentum, right? Not worries if this in fact the case up until entrepreneur.
Because strategically building some bankable momentum means you definitely know how to move in the right direction. Say what? Think about it for just a second. What good does or will i do you or anybody else for that matter.
So what if you’re moving at break neck speed. Only to “discover” much to your dismay up the road. You’ve been going in the wrong direction. Or you’re just constantly spinning your wheels on the road to nowhere. Which in reality is the road to ultimate failure and even more frustration.
Enough of that, correct? Agreed, so let’s take a look at a rather old school, yet proven strategy to get you moving forward and strategically building momentum.
Entrepreneur This Why Strategically Building Your Personal Brand Is Definitely A Must!
Here’s a real life case study. Without boring you with every tiny minor detail. Here’s basically the overall 30,000 foot view. Okay, thanks. Some of you already my friend and expert WordPress website builder. Who also happens to be my coach and mentor too. The one and only “Jupiter” Jim Landers.
And in case you didn’t or don’t know. “Jupiter Jim” as he’s often referred to as. He recently released his second, far more updated version of his outrageously popular (and extremely profitable) flagship course. Titled “The Aweber Crash Course.” (See and click the image just below for all of the exciting details.)
Entrepreneur this incredibly thorough digital course takes you step by step through the proven fundamentals of using Awber as your paid email service provider of choice. (And yes in case you’re wondering both links are my affiliate links.) But I digress.
So after “Jupiter” Jim had his successful launch of this awesome video tutorial product. Some of his student customers were still not quite able to complete (either building) their first fully functional, dedicated landing page or sign up form/capture pages. (Which is just one of the many subjects his awesome course explains in great detail.)
Anyway, one of JJ’s student/customers like myself. He reached out to “coach” via email. Stating even though his very first attempt at creating a fully functional dedicated landing page was 75% complete.
He was basically stuck and (without actually saying it!), simply couldn’t figure out “how to” get the the rest of it done. So he was hoping to get some paid, one on one expert coaching from “Jupiter” Jim himself.
And normally this would not have been a problem at all. However, since JJ was right in the middle of putting the finishing touches on his soon to be ,(and since released) updated version of his “Aweber Crash Course” Version 2.0.
Entrepreneur Always Be On The Lookout For Simple Marketing Opportunities To Fill Another Non Directly Competing Entrepreneurs Gaps! (because We All Have Them!)
As well as a few other pressing projects. He relayed to me, during a brainstorming session we were having. Because he and I are involved in another major project together. He revealed he really wanted to personally help to personally help his student/customer.
Right now he was just momentarily way too busy to do so. At which point he asked if I would be willing to help a fellow student/customer out. (And truth told, little did he know this is exactly the opportunity I was waiting for! I’ll explain “why” just below.)
You see unbeknownst to JJ, I have been secretly working and I’m now extremely close to letting my VIP email subscribers, as well as my extremely loyal blog audience know about a brand new service I’m about to unveil.
I like a lot of other extremely savvy marketers recognize the evergreen need for providing personalized, paid one on one consulting. (And select paid group coaching opportunities.) Anytime any really thorough digital ‘how to” product gets released/launched.
So I told JJ I would be more than willing to help a fellow student/customer for free. Say? Mind you my current rates for one on one consulting start at just $250 dollars per hour.
However, I relayed to JJ, to please let his struggling student know. As long and only “if” he was satisfied with the expertise in building landing/capture pages or sign op forms. Using Aweber’s built in page building creation software only.
As long as he provided me with a mouth watering, potentially bank account filling testimonial. Like the one he graciously provided below. I would gladly help him finish creating his very first, fully functional landing page for free. Using Aweber’s built in landing page creation software tools only.
So How In The World Does Providing An Extremely Valuable Service Of Some Kind For Free Ultimately Help You Consistently Make Money?
great question entrepreneur. And I’m so glad you finally asked it. Ever heard of a potentially money making concept called ‘social proof?” Well, those mouth watering testimonials. Like the one you just read previously. helps you or your major competitors strategically build momentum. Translated, generate and establish some much needed credibility.
Frank, (or in this particular case.) The potential prospects wants some much needed help, right? since I, you or your major competitors are definitely qualified to help.
It was agreed upfront. Your/my proven expertise in exchange for a potential evergreen testimonial. Can you find a loser here? Now his fully functional dedicated landing page can help him build his own opt in email list.
And can of course periodically offer his subscribers his own extremely valuable products and services. Or occasionally promote some high tier affiliate offers etc.
The Bottom Line To It All Ladies And Gentlemen! (You Definitely Need a Proven Process To Start Building You Very Own Opt In Email List!)
Because “if” you’re relying solely on social media. Entrepreneur your “Titanic” is rapidly headed towards an ice berg. And you also run the extremely real risk of your Facebook group either being temporarily or permanently shutdown.
And the exact same goes for your PPC (Pay per Click) ad campaigns. Below is a sample dedicated landing page. Which was created using Aweber’s state of the art landing/capture page creation software. This particular type of web page has one one purpose.
Which is to capture the name and primary email address of the marketers ideal prospect. That’s it! (And the new paid service I’m launching. Builds these types of pages from a combination of Aweber’s fully customizable templates. Or starting from scratch.
You’ll get more details coming up shortly i part two, okay? In the meantime. Hopefully now you can better appreciate “why” strategically building momentum is a must. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the secret of the ultimate insiders.)
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