Entrepreneur This Is Why Strategic Guest Blogging Totally Makes Sense!
Once or as soon as you “discover” a winning or reliable marketing or promotional strategy of any kind. You definitely want to scale (expand it ) as far and as fast as you possibly can, correct? This being the case you (or someone) within your business or service definitely wants to start guest podcasting as soon and as often as possible. Don’t you agree?
Entrepreneur unlike you or your major competitors constantly speculating your marketing/promotional dollars on this or that. You don’t have to keep throwing a ton of your extremely hard earned money at potentially outrageously expensive hit & miss traditional ad campaigns.
Instead your marketing and promoting can and should become laser focused. And affordable as well as convenient. Say what? And when you can throw in the ultimate convenience of being able to conduct your appearance in the convenience of your blank?
Your home, your office or whatever or wherever you choose and are comfortable with presenting your value added content.
Entrepreneur Guest Blogging Opportunities Of All Kinds Are literally Exploding Like Never Before!
While sadly the pandemic has unrooted and interrupted peoples lives in tons of totally unexpected ways. Strictly by accident it has also opened the door to far more laser focused marketing opportunities. Say what?
First of all, it’s caused millions upon millions of men and women all over the world to rush online like never before desperately looking for some practical solutions. Solutions they’re more than prepared to invest both their time and money into.
Which has also boosted both new and already established podcast show hosts downloads and over all listenership’s to whole new levels of interest.
New podcast hosts are not only finding it much easier to get their new shows launched. But are constantly finding eager listeners, who crave what both the hosts and their guests gladly provide. Case in point. Take a look at the screen shot image below.
Entrepreneur This Is Why Strategic Guest Blogging Totally Makes Sense!
New Podcast Show Hosts Are Far More Flexible And Motivated To Feature Lesser Known Experts Like You And I!
Take notice. Obviously yours truly is far from a household name (yet!) in the direct response marketing niche. Even with this being the case. This fairly new podcast host was more than willing to invite a relatively unknown information source in front of his steadily growing audience. (BTW simply click the image itself in order to watch the entire 35 plus minute episode on youtube.)
But please consider the following five additional long term benefits as well.
1.) First: Unlike a potentially expensive paid (PPC) Pay Per Click ad campaign. You get no interaction whatsoever with your intended audience. And the same applies to potentially outrageous local or national – prime time radio, TV or newspaper ad campaigns.
2.) Two: You definitely get the opportunity to power network (going forward) with the podcast host.
Case in point. Here I am enthusiastically plugging (promoting) Mitchell Slater’s awesome “Finally Marketing That Works” podcast to all of my current and future visitors. (So please do your part by constantly sharing and forwarding this blog post to your ever expanding inner circle.)
3.) Three: Strategic guest podcasting allows you or your major competitors to use your best market tested “CTA” (Call To Action) in your closing comments to the audience. Each time you are invited on a show. And it’s considered standard practice to do so. Say what?
Entrepreneurs Loyal Listeners Of Any Type Of Education Problem Solving Podcast. ( Do So With The Intention Of Discovering How To Solve Their Problems Or Issues Or Challenges Etc!)
4.) Four: Any time you want to scale your traditional advertising methods. You and I or your major competitors will need to spend more and more money. (Of course it definitely makes sense to do so once your ad campaigns are profitable. Either on the initial front or long term back end.)
But the really proactive and strategic hosts (like Mitchell!), they tend to rollout promotional teasers. Mitchell ‘s company did just that. (See the screenshot image below. Click the image to hear a 41 second teaser promo segment.
Obviously this additional exposure is free. So you and I or your major competitors get in front of additional potential prospects for free. (Or at least no additional front end costs.)
Entrepreneur This Is Why Strategic Guest Blogging Totally Makes Sense!
Entrepreneur Wouldn’t It Be Cool If Your Traditional Ad Campaigns Generated This Type Of Strategic Marketing Leverage At No Additional Cost?
5.) Five: These episodes are archived so both current and future listeners of the podcast can go back and listen to them at their leisure. As often as they like.
Really big potential bonus: Entrepreneur have you ever heard the name of dynamic entrepreneur and seven figure earner Gail Tolstoi- Miller? Nether had I. Until I discovered her by way of her appearance on mega influential podcast show host Sara St.John’s podcast.
Gail explained “how” her (free appearance) on a prestigious TEDX talk. Not soon after she “discovered some major corporate brands as well as some major universities were using her appearance as part of their training/educational tools. Huh?
So don’t or stop turning your nose up to these (so called) free opportunities to either be a guest blogger or guest on a podcast.
Because you never really know how things will ultimately turn out, Do ya? (And BTW entrepreneur. You definitely have my permission to share my podcast link below with your audience or email or social media followers etc.
Until then. Are you starting to appreciate “why” strategic guest podcasting opportunities totally makes sense?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links
