Given the choice would you rather keep attempting to get the word out. Simply by constantly writing some rather big checks. That process definitely won’t be cheap, correct? And is it really effective?
While consistently and strategically getting the word out is definitely your long term goal, is it not? Who says you automatically have to go into massive debt in order to do so?
Because this added stress and added financial pressure does more to help destroy or at least severely damage both business and personal relationships. When you get strategic about “how” you or your major competitors go about making your brand more visible and relevant.
You’ll discover it’s not automatically about who can consistently write the biggest checks. Instead it’s more a matter of strategic positioning and leveraging other extremely marketing savvy entrepreneurs various assets and resources. Take a closer look and you decide.
Strategic Positioning Means Growing Your Business Or Service Is A Whole Lot More Likely!
You probably think (or thought!) your best bet is to simply start running various types of PPC (Pay Per Click) ad campaigns is definitely the way to go or at least start promoting your awesome products or services, right?
And if you have exhausted all of your other marketing/promoting options. And you understand going in. You run the very real risk of having your account temporarily or permanently shutdown.
But even if things don’t go that far. In the beginning while you’re still learning the PPC advertising ropes. On average you can expect a staggering 90 plus percent of your initial ad campaigns to not initially be successful. Say what? This process is often referred to as the proverbial “learning curve.”
However, entrepreneur “what if” there was and most definitely is a proven way for you and I or your major competitors to not only systematically build your brand equity. But inexpensively do so as you position yourself as one of the go to experts in your particular niche.
And you’re able to address these laser target audiences, (a staggering 99% of the time) from the comfort and privacy of your own home. Huh? And they specifically tune in because they have a far more than average interest in your particular specialty. Does this sound like the kind of process you’d definitely wanna know more about?
If so “welcome” to the potentially profitable world of “guest podcasting.”
Entrepreneur Where Else Can You Or Your Major Competitors Strategically Position Yourself For Maximum Exposure For Literally On The Dollar?
For further real life “case study” type of proof. Take a look at the following three screen shot images below. These are from three different podcasts I appeared on in two days. Say what? The first one was on Wednesday September 8th. And the other two are Thursday the 9yh.
Imagine having fly al across the country in order to deliver different speeches inside of one day. Then there’s the entirely separate matter of renting a car and booking a room in a decent hotel. But not so much when you or your major competitors are deducting these expertise demonstrating interviews from the comfort and privacy of your own home or office.
The Better And More Strategic You Or Your Major Competitors Position Yourself! ( The Greater And More Potentially Profitable Your Marketing Visibility Can Be Or Become!)
So lo and behold right after appearing on the podcast above. The very next say I appeared on two more visibility and credibility generating podcasts.
Entrepreneur Do You Doubt For One Second This Type Of Credibility Generating Exposure Isn’t Worth It’s Weight In Gold?
And get this. One of the co-host of my guest podcast appearance. She also made me aware she will also publish a blog post about my recorded guest appearance. And she’ll link to my blog as well. Is that getting the word out in a strategic manner or what?
And going forward “how” can you not readily embrace this type of proven marketing/promotional strategy? It’s convenient, it’s affordable, it’s an evergreen marketing strategy and it helps position you as a proven expert source. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.