Entrepreneur This Why Effective Email Marketing Strategist Are In Demand!
(And Will Literally Remain So For Years To Come!)
Most small or midsized business owner(s) or service providers who’ve been around at least five years or more. They typically work pretty hard, do they not? And sadly even though they consistently work very hard.
They usually don’t routinely generate much bankable marketing leverage, right? Say what? Typically because they’re usually not very skilled when it comes to utilizing proven leverage generating marketing tools.
Like email marketing strategies and tactics. Huh? So they really have no clue “why” effective email marketing strategies and strategist will remain in demand.
Sadly they still haven’t quite connected the marketing dots. Especially online business owners or service providers. They literally have no real idea the type of potentially untapped email marketing goldmine they can and definitely should be systematically tapping into.
So Else Thinks It’s Definitely Time For Some Common Sense Marketing Strategies And Tactics?
Case in point. Ladies & gentlemen not only more than ever are persuasive email marketing specialists desperately needed. And definitely will be long into the future.
But email marketing strategist are steadily claiming their rightful share of this constantly growing marketing pie as well. Let’s take a rather basic approach about lead generation in general. And get both strategical and tactical from there.
Let’s take a single location, non franchised retail furniture store. And let’s say they’re now to the point in both their offline marketing and online promotional sophistication.
They’ve hired (or outsourced) their PPC (Pay Per Click) ad campaigns. And let’s say they’re averaging $4,000 – $15,00 dollars a month in ad spend.
And between the constant A/B split testing of their various campaigns. And temporarily pausing or stopping their poorly performing ads altogether. And literally doubling down on those which clearly pay for themselves. And the 15% cost to their ad manager or agency.
Even though they ultimately convert a high enough percentage of these initial cold leads into some type of first time customer. Still this rather tedious process definitely has its front end cost, agreed?
So How The Heck Does A Formal Email Marketing Campaign Possibly Help Lower Or Eliminate Certain Ongoing Front End Costs?
Great question and thanks for finally asking it. First of all. Any idea “what” it costs your typical offline business owner or service provider to first type set then snail mail say 2,500 to 5,000 local one or two sided post cards? The word cheap is definitely not a part of this ongoing conversation.
And remember it doesn’t matter if no one responds to the post card mailing. Because the sender is still out of all of their upfront cost. So “how” many times do you think they or you will be willing to invest, (more like blow) anywhere from $4,000 – $7,000 or X amount of front end dollars on a traditional snail mail post card mailing?
And not even consistently generate enough on the initial front end to barely or not even break even. For one thing instead of investing in a series of potentially expensive post card mailings.
What if you invested in a reputable- paid, state of the art email service provider. And you or your major competitors sponsored a free drawing. Where your subscribers join your opt in email list for a chance to win a $5,000 or X dollar Master bedroom or Master Livingroom suite. (Truth told your actual hard cost are usually half or less.)
This Is Why Constantly Building And Nurturing Your Own Opt In Email List Is Definitely Worth Your Ongoing Effort And Expenses!
First of all under Awebers new pricing plan. You or you major competitors can open a paid account and not pay a nickel until the one list you’re allowed to have under this particular plan exceeds 500.
Then you only pay $19.99 per month- to begin with- for this limited account. But your monthly, quarterly or annual cost doesn’t increase again until your opt in subscriber base exceeds 500.
It increases (at the time of this blog post) to $29.99 per month up to 2,500 subscribers. And doesn’t increase again until your subscriber base exceeds 5,000. Then you’re only investing $49.99 per month. Say what?
So let’s say after 90 or X number of days days your free drawing/list building strategy initially produces a respectable 5,271 subscribers. And over the next 45 or X number of days 271 for whatever reasons unsubscribes. So your current monthly cost to access Awbers outstanding service and get instant access to their annual award winning customer service care specialists is currently just $49.99 per moth.
So you email your list a previously unscheduled, extremely time sensitive “broadcast” email message. And because your emails average a 27% open rate. Initially 1,350 subscribers “open” you or your major competitors time sensitive email alert message. ( 5,000 x .27% = 1,350.)
And of the 1,350 subscribers another 27% click through on the link included in the message. ( BTW, in case it’s not crystal clear these numbers are hypothetical strictly for marketing illustration purposes only.)
So their email “CTR” Click Through Rate (for this particular email message alone) is 27%.
It’s What You Or Your Major Competitors Do With Your Unopened Email Messages Which Definitely Makes All The Difference!
Here’s where you or your major competitors give yourself the decided marketing edge. Since initially 1,350 subscribers out of 5,000 or X opened your previously unscheduled “broadcast” email message.
What happened to the remaining 3,650 subscribers? And “what” proven email marketing strategy can and should you or your major competitors implement, in order to stop leaving part of your long term profits on the table?
For one thing, when you re-mail to those 3,650 or X number of subscribers. And you strategically change your emails “subject line” in order to A/B split test it against the “subject line” you sent previously.
Unlike sending post cards. There’s no additional type setting as well as any additional postage costs to send another mailing to the 3,650 subscribers who didn’t bother to respond to the first broadcast mailing.
Sometimes Lowering Your Cost Is An Excellent Strategy To Help Increase You Overall Long Term Gross Profits!
There is no additional costs from Aweber or any of the other paid email service providers to send another email message to those remaining subscribers, who didn’t open the first one. So let’s say they generate the exact same open and click through rate metrics. Huh?
You generate a 27% open rate. Which means 27% of the 3,650 subscribers open this second “broadcast” email message. (3,650 x .27% = 985 )
And of the 985 who opened this second , extremely time sensitive “broadcast” email message alert. An additional 27% click through on the link(s) in the email message. (985 x .27% = an additional 265 subscribers who clicked on you or your major competitors link. (And remember, the actual numbers are not what’s most important here. It’s the overall concepts you have to grasp.)
Here’s where a qualified email marketing strategist could definitely help you or major competitors going forward. Every time your furniture store delivery crew chief delivers an order to your customers. Before leaving your first time customers premises. Your professionally trained crew chief “asks” your brand new customer, if they’d like to receive pre email alert notice of your “Repossessed Furniture” and appliances sales events.
Opt in email subscribers can save 15 or X% off up to $300 dollars simply by coming alone to these quarterly events. However, simply for dragging a friend with them whose at least 18, before the X day expiration date window expires.
For an extremely limited time they automatically save 35 or X% off up to $1,200 or x number of dollars. Just depending on “what” each subscriber spends. (Plus your experienced email marketing strategist can and definitely should periodically promote other, extremely time sensitive, market tested offers. Including some from other non directly competing local JV (Joint Venture) partners.
Hopefully you can now better appreciate “why” effective email marketing strategies and strategist are and will remain in demand, agreed?
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