Entrepreneur This Is What Makes Simple Creative Marketing Ideas So Potentially Profitable!
It’s no secret who actually knows all of the in’s and outs of running your relatively small business or service, right? Why it’s none other than your all purpose secretary is it not? Agreed? So why not based at least part of your long term creative marketing ideas and strategies around leveraging their enormous reach and influence.
Both within and outside of the business or service. Say what? Case in point, since these ladies are constantly dealing with other local women. All of whom personally know at least 25 other local women of some type of affluence and influence.
With just a little creative jump starting and consistent ongoing tweaking here and there. before long you or your major competitors could be easily sitting on a proverbial marketing goldmine.
Without the inconvenience of constantly writing outrageously large checks for dismally performing traditional ad campaigns. All while steadily generating more than your fair share of semi qualified referrals for literally pennies on the dollar.
This process and proven strategy should be or quickly become a welcomed relief, correct?
So Who Else Definitely Wants To Discover Some Previously Untapped Creative Ways To Get Referrals Over And Over?
For starters let’s say you’re one of the senior marketing directors for an incredibly popular higher end women-s cosmetic distributorships. And one of your most popular mid level – 64 oz. fragrances selections which typically retails for $650 – $850 dollars a bottle.
Truth told each fragrance has an actual hard cost of half or slightly less. Thank goodness this little known fact never prevents you or your major competitors from consistently generating tons of positive word of mouth and mouse buzz.
In fact one of your very best non traditional lead generation strategies involves two or three of the top local commercial real estate management companies. Huh?
since they already know all of the most important leasing info about each of the local businesses or service providers who currently lease certain types of commercial spaces from them, right?
You or your major competitors want to leverage this previously untapped potential, positive word of mouth and mouse marketing bonanza. And consistently doing so for literally pennies on the dollar only helps you further build your bank account filling brand equity.
Empowering Some Of The Most Influential Individuals For Literally Pennies On The Dollar Just Makes Sense! (And Potentially Tons Of Money Too!)
It’s no secret those incredibly slick and glitzy full or half a page ads in those extremely popular women based glam magazines are outrageously expensive correct? Agreed and you throw in those outrageously expensive, dismally performing local billboard ads and your initial out of pocket front end expenses quickly start to add up, right?
On the other hand, what if you or your major competitors did the following. For every doctor, therapist local women-s based association of this or that.
Simply for agreeing to an initial 45-60 minute sales presentation after they were off the clock. (In other words at their earliest convenience.) Whether they decide to take full or no advantage of your top female sales reps offer(s.)
Every current female employee in the business or service, along with every female secretary of the business or service will receive an extremely time sensitive, two sided, market tested gift certificate from your company.
Side (B.) informs the recipient to come to your local shop before the 10 or X day expiration dat window expires. They come alone and they save 10% off any lower level 32 oz. bottle which usually retails for $259 per bottle.
However, simply for dragging a friend with them before the expiration, whose at least 18. They automatically get to upgrade and purchase a 64 oz. bottle of their choice and only pay your actual hard cost price of X. Say what?
So “if” nothing else at least some of these local ladies will be constantly generating compliments and never ending questions about where they purchased their great smelling fragrance(s.) Right?
And you know they’ll be constantly doing more than their fair share of posting on social media, right? But here’s the potential biggie. So please pay special attention.
You or your major competitors will reach out to -two or three of your immediate areas most successful commercial property management companies.
And you’ll arrange through one of your local, non franchised florist who also happens to be one of your top JV (Joint Venture) partners. So you can afford to purchase X number of vases of flowers at the the florist-s actual hard cost.
But these incredibly lucky ladies wil also be able to purchase one of your most popular 64 oz. bottle fragrances at your actual hard of one one of your 32 oz. bottle fragrances. Say what?
Provided they drag a friend with them whose at 18 years old, before their extremely time sensitive gift certificates expires worthless. Otherwise they come alone and they only save 10% off a 32 oz. fragrance of their choice.
Are you definitely starting to appreciate “what” makes certain creative marketing ideas or strategies so potentially profitable? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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