Entrepreneur This Is What Makes Effective Email Marketing Specialists In Such High Demand!

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Entrepreneur This Is What Makes Effective Email Marketing Specialists In Such High Demand!

Clearly both you and I have read more than our fair share of emails, right? but just because you may have read lots of successful email marketing campaigns entrepreneur.

This doesn’t automatically mean you’re necessarily qualified to write effective email marketing campaigns, does it? case in point. What’s you average open rate for your most response email list? And if you currently only have one main list what’s your average open rate?

And do you or “how” often do you A/B split test your email marketing campaigns? And if your brutally honest answer is almost never. This just further proves the point of why now (more than ever!) you may need the proven services of an email marketing specialist.

Because these men & women know ‘how to” consistently generate some bankable results. Both in the short and long term. For literally pennies on the dollar. And that’s definitely what you want is it not?

Who Says You Can’t Leverage Your Email Campaigns To Consistently Create Bankable Word Of Mouth Marketing Opportunities?

So let’s say somehow over X number of years your single location, non franchised retail appliance center has managed to build a fairly impressive opt in email list of 5,733 subscribers.

And this after 14% have unsubscribed for whatever reasons over the last five years. Give or take. But even so typically whenever you or your team send out either a pre written sequence of emails with some type of offer in them.

Or on the rare occasion when you send an extremely time sensitive unscheduled “broadcast” email message to your list. Your typical open rates vary between 9-17%.

And the higher end means typically out your current subscriber base of 5,733. You can expect at least 17% or 974 subscribers to at least open your extremely time sensitive email message, right? (5,733 x .17% = 974.)

And let’s say 11% actually come to you or your major competitors store and their collective average spend is $375 dollars each. Eleven percent of 974 is 107 customers who each spend $375 dollars or X equals a respectable front end gross profit of $40,125 dollars.

Minus any commissions to your in store sales force. And of course the inventory itself, your applicable taxes, fees and surcharges etc. In short more than likely you or your major competitors definitely did okay, did you not?

So Why Bother Paying Some Fancy Outside Email Marketing Specialist? (When Your Campaigns Are Definitely Justifying Their Costs!)

Excellent point. But stop and consider the following long term email marketing possibilities. Which are based off of two recent divulged email marketing facts.

1.) Recently revealed email marketing fact # one: According to recent study from the “Direct Marketing Association,” (DMA)  indicates a respectable 66% of those surveyed confirmed they had made at least one recent purchase online as a direct result of an email message they received.

2.) Recently revealed email marketing fact # two: Confirms a staggering 72% confirmed email messages is still their favorite type of communication with the companies they do business with.

Which should definitely cause the “email marketing is dead” crowd to take notice get out of their own way. Enter a qualified email marketing specialist. Who specializing in working with? You fill in the blanks.

For this specific hypothetical marketing illustration. Let’s say this man or woman specializing in working with non franchised retail appliance centers. And one of the very first things they do is run an inexpensive A/B split test on your top 10 most opened email messages. Say what?

Now they can strategically contrast an entirely different approach to “what” was already working. And closely monitor your results. And no matter ‘what” the results yield.

They can immediately send another email with pretty much the exact same overall body copy. But because they’ve developed the skill of writing curiosity based subject lines.

They can attempt to use some form of curiosity persuasion to get  more of your subscribers to at least open your your extremely time sensitive email messages.

So How The Heck Can A So Called Email Marketing Specialist Possibly 5X your current Overall Email Marketing Returns?

First of all it’s not entirely based on the fact they’re extremely marketing savvy in and of itself. (Sure it’s definitely part of it.) but it’s also they understand marketing psychology on a much deeper level. For one thing they already understand the long term profit producing potential strategically segmenting your list(s.) Say what?

And since they know one size definitely doesn’t fit all. And they definitely understand the key role being strategic plays with your businesses overall success with opt in email subscribers.

They can look at a bare bones minimum of five potentially key areas of your overall email marketing strategy. Areas which to date you probably had previously been treating as simple email house keeping chores. And not the potential long term money makers they be or ultimately become.

Here’s a sample list of five key areas which you or your major may be constantly leaving money or previously untapped JV (Joint Venture) revenue sharing opportunities on the table.

1.) Shopping cart abandonment: Believe it or not “shopping cart” abandonment is huge online and quite an ongoing problem. Qualified email marketing specialists who can consistently lower this overall number is definitely worth their weight in gold. Don’t you agree?

2.) Shipping notifications: Strategically informing your subscribers when their offline delivery is scheduled to be delivered.

Is also an excellent time to offer them one of you or your top JV partners best marketed tested “upsell” offers. Because emotionally they’re still positive about their purchase(s.)

Which means an extremely well written email can typically inexpensively generate additional revenue for literally pennies on the dollar.

The More You Proactively Utilize These Proven Email Marketing Strategies! (The More Long Term Gross Front Or Back End Profits You Or Your Major Competitors Can Generate!)

3.) Standard invoice email messages: Not only can these types of reminder emails generate revenue from customers who’ve forgot their periodic payment was due. But they can and definitely should be used to periodically offer your customers the opportunity to take advantage of some extremely time sensitive discounted upgrades.

4.) Delivery confirmation email messages: Your delivery confirmation emails or local follow up phone call messages are not only a proven customer service marketing tool. It’s also your chance to get critically important feedback from some of your best, long term repeat customers. Who might otherwise decide to keep quit and silently vote with their feet by doing business elsewhere.

5.) Extremely time sensitive special event email messages: Let’s say at the last minute. Like three days prior you or your major competitors decide to have a private opt in email subscriber sale only.

And even though your store is open your regular hours. Only your opt in email subscribers and their semi qualified guest you or your major competitors ethically bribe them to drag with them. They’re the only ones who receive your “to die for” bargain basement savings.

Again an effective email marketing specialist could prove invaluable in helping you or your major competitors approve in these five key areas alone. Don’t you agree?

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