Entrepreneur This Is How You Should Market Your Business Or Service!
(So You Consistently Generate Long Term Maximum Profitability!)
You probably have no idea on an annual basis “how” many mom & pop start up entrepreneurs attempt some type of potentially expensive traditional advertising, do you? And rest assured the vast majority quickly find out the hard way ‘why” they definitely need some type of specialist.
Or else they’ll keep losing a ton of their extremely hard earned money. Because the less you or your major competitors know about traditional advertising or promoting. The more like gambling your advertising efforts become.
This being the case the proverbial $64,000 dollar question begs asking. Would you rather discover “how to” successfully market your business or service(s) or simply advertise it? Seriously consider your brutally honest answer here entrepreneur. Because knowing and understanding the real differences can and definitely will mean the difference between your long term success or massive failure. Which outcome do you prefer?
This Is Where Working Smarter Not Harder Definitely Comes Into Play!
Let’s say you’re an up and coming local magician. And clearly while you’re not necessarily a house hold name just yet on the local scene. Because yo or someone you know is starting to gain traction as a credible marketing source. You’re at least open to strategically testing some non traditional forms of lead generation and promotions.
Which is “why” when a local marketing director for a single location, non franchised retail appliance center approaches about possibly forming a mutually beneficial JV (Joint Venture) revenue sharing arrangement. You’re definitely all in.
Here’s what the retail appliance marketing director initially proposes. Because the marketing director was a guest of an extremely close neighbor’s kid’s recent birthday party. And saw your entire performance and was extremely impressed.
So much so they want to at least attempt to structure a potential profitable triangulation type of JV arrangement. Say what? Here’s the way it would potentially work. Because the retail appliance center already knows their ideal customer has a total lifetime customer value metric of somewhere $350- $10,000 dollars. Give or take over the next five to seven year period.
With 65-80% of those numbers being front or back end gross profits. And the remaining percentages being the cost of customer acquisition. Where as typically those numbers would be in reverse. Say what?
Meaning you or your major competitors would typically have 65-80% customer acquisition costs and the remaining percentages would be your initial gross front end profits.
Entrepreneur Strategically Convert What Used To Be Traditional Front End Advertising Into Non Traditional Marketing Strategies And Tactics!
Say strictly for hypothetical marketing illustration purposes only. Rather than the retail appliance center to keep wasting anywhere from $25,000 – $40,000 dollars a month on those outrageously expensive, dismally performing local billboard ad campaigns.
Instead they’re going to initially invest $6,000 -$7,500 dollars in a really pimped out mini van for the local magician to start carrying all of their state of the art performance accessories in. Say what?
The van will have the magicians name and if nothing else. The retail appliance center owner(s) will also pay for the magician to have a fully functional, stand alone lead capture page created and the web address written on the van and their newly created, direct response type of business cards.
(You’ll see and better understand “why” the retail appliance center is being so generous and strategic in just a little bit. So please stay tuned.) And now whenever the magician performs a local show.
They will call and find out ahead of time “how” of the expected attendees love extremely great tasting gourmet coffee. Say what?
And the magician make sure they always have at least 100-250 “Big Gulp” plastic mugs in their van at practically all times. Because before or after their performance. They will enthusiastically pass out as many of them as our requested by the attendees.
But here’s the marketing triangulation twist. In reality those “Big Gulp” plastic mugs can be used going forward at a local gourmet coffee shop which is part of this local three way JV arrangement. Say what?
This Is How All Of Your Non Directly Competing JV Partners Systematically Make Out For Literally Pennies On The Dollar!
Each time the attendees of the magicians local shows bring the “Big Gulp” plastic mug to the local gourmet coffee shop. Instead of paying $5.79 or X per cup like part of the general public does. Instead they only pay $1.99 or X per cup from now on. So you know word will quickly spread both on and off of social media about at least three things.
1.) First: The really cool and extremely talented and entertaining local magician who passes out this Xtra large “Big Gulp” plastic mugs can be used from now on at blank’s local gourmet coffee shop. And instead of paying the usual retail price of $5.79 or X per cup. They only pay $1.99 or X.
2.) Second: How this particular magician has all of the attendees (typically local moms) print their first and last names and put them in their hat.
And one of the moms, parent(s) or legal guardians gets to pull one out.
And that lucky 1st grand prize winner has exactly one year from that date to book at least one party for a flat fee of just $75 dollars or X. Because it would normally cost at least $150- $375 dollars per local performance. And all of the runners up have one year to book a show and save 15% off their usual retail rates.
However, simply for joining the magicians opt in email list via their stand alone, fully functioning landing (aka) lead capture page. As long as they book within one year of the date. They automatically save 30% off their top current retail price.
You’ll discover the third really cool marketing strategy which a staggering 97% of their major competitors aren’t currently doing. Coming up shortly in part two, okay?
For now are you starting to better appreciate “why” you or your major competitors should strategically market your business or service this way?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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