Entrepreneur There’s A Reason You Should Be Implementing The Compound Effect In Your Marketing Efforts! Part Two
Up to this point at least some (if not) most of you have run some type of paid advertising or promotional campaign(s), right? And what type of results did they produce? Are you still utilizing them? Or have you since moved on to a whole new platform and paid strategy?
Here’s where all of this is ultimately heading. To this point has any of your paid ads produced any bankable benefits similar to the compound effect? I didn’t think so.
And truth told -entrepreneur- it’s definitely not your fault. Say what? Because the potentially expensive, traditional advertising strategies you’re currently employing. They’re simply not designed to help you leverage your long term results for literally pennies on the dollar.
Face it already. The moment you or your major competitors stopping paying for your ads. it doesn’t matter “how” much money you or your major competitors have already spent. Your ads stop running, do they not? So why not invest in marketing which positions you to profit for years and years to come. Without necessarily having to constantly write extremely big checks. Entrepreneur, is that not interesting?
Strategically Growing Your Small Business Can Not Only Be Fun! (But Extremely Affordable As Well!)
Take your single location, non franchised jewelry business. You know first hand the type of mark up’s in the retail jewelry business, right? So instead of constantly paying a fortune of the outrageously expensive, dismally performing half and full page ads in your local newspapers.
Or paying, (more like wasting a fortune) on those outrageously expensive, local prime time 30-60 second radio or TV ad campaigns. You know all too well the ones I’m referring to, right? They usually end up costing you or your major competitors on average $400- $1,100 per lead. (Yea those.)
Instead why not at least inexpensively test at least one month-s typical $40,000 or X dollar ad budget. And use then entire $40,000 or X amount of dollars to allow local charities to bribe their higher end donors. Huh?
And for an extremely limited time. Here’s what you or your major competitors will gladly do.
1.) First: The first 100 or X number of local female or male donors who donates over $500 or X amount of dollars. Say within a maximum 10 day expiration date window. The ladies automatically get to purchase an extremely eye catching diamond studded earrings which usually retail for at least $400 dollars.
But for the next X number of days these first 100 or X number of ladies can save 15 or X% off. However, simply for dragging a friend with them whose at least 18. Before the expiration date window expires.
And for joining your opt in email list. They automatically get to purchase those exact same diamond studded earrings for half or your actual hard cost of $200 dollars or X. Say what?
And as long as their guests also joins your opt in email list before they leave you or your major competitors store. They get to purchase a beautiful pair of diamond studded earrings which usually retail for $350 dollars.
But they only pay just $175 dollars or X. (Plus any and all applicable fees and or taxes.) Say what?
Entrepreneur Right About Now Are You Starting To Smell The Previously Untapped Marketing Possibilities?
Before “revealing” the two remaining, market tested strategies. Entrepreneur “what” do you think will potentially start happening once these local ladies who took advantage of this particular time sensitive offer.
Gets back to both their professional and personal circle of influence? (Which is constantly expanding BTW.) You so got that right. They’ll definitely be doing their fair share of posting some really cool pictures and videos all over social media, right?
And they’ll be constantly bragging to whomever-s within shouting distance, agreed? And they’ll also constantly be texting friends, neighbors, current and future co-workers or employees etc.
And all of their proactive on and offline activities simply means more free, viral positive word of mouth and mouse for you or your major competitors, right?
2.) Second: You make the charity administrators or executive heads aware. The moment they produce 20 or X number of first time customers for you or your major competitors. They all get to purchase one piece of bling of their choice and save 15% off up to $200 dollars.
However, simply for joining your opt in email list and dragging a friend with them whose at least 18. Before your ten or X day expiration date window expires. They automatically save 40 or X% off up to $1,500 or X number of dollars.
This way going forward. Whenever they’re interacting with their personal or professional inner circle. They’ll still be promoting for you or your major competitors.
Entrepreneur You Ethically Bribe Your Best Customers! (And They’ll Be More Than Happy To Help You Systematically Get The Word Out!)
3.) Third: The first male or female who donates over $1,000 or some higher end donation. For an extremely limited time. The guys can purchase a really cool Men-s Rolex watch. Which usually retails for at least $2,500 dollars or X. Say what? But as long as he drags a friend with him to your store. Whose at least 18.
Before your X day expiration date window expires. They can get it for just half or $1,250 dollars. Huh? Provided they also join you or your major competitors opt in email list.
And as long as their friend, (if it’s a man), also joins your list before he leaves the store. For an extremely limited time he gets to purchase any one piece of bling up to $1,250 and save 40 or X% off.
And ladies. You you get a similar, extremely time sensitive offer. as long as you join their opt in email list and drag a friend with you whose at least 18. Before the extremely time sensitive off expires.
You get to purchase one extremely eye catching diamond studded necklace. Which usually retails for at least $2,500 dollars. But only pay half or $1,250 dollars or X.
And as long as your friend/guest also joins your opt in email list before they leave the store. They automatically get to purchase one pair of extremely eye catching diamond studded earrings. Which typically retail for at least $450 dollars a pair. But for an extremely limited time. They only pay half or just $225 dollars or X. Say what?
But they’ll constantly have a story or two to tell. Don’t you agree? Entrepreneur this is “how” you or your major competitors strategically and economically get the word out. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
