Entrepreneur There Is Definitely A Reason Why The Word Creativity Belongs In Your Marketing Plan!Part Three

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Entrepreneur There Is Definitely A Reason Why The Word Creativity Belongs In Your Marketing Plan!Part Three

As you previously discovered in the first two installment, in this ongoing series, about “why” the word creativity, definitely belongs in every extremely savvy marketers, long term marketing plans, correct?

For sure, there are  times when writing big checks, simply isn’t an option, agreed? And in those particular situations, it’s best your marketing creativity rises to the top!Don’t you agree? And when it does, you’ll most certainly discover, that you’re able to compete with the big boys & girls, in more ways and (certainly) on more levels than you previously thought!

And in order to demonstrate that fact, beyond any reasonable shadow of a doubt, we’re going temporarily switch gears here and go from an extremely savvy local furniture retailer, to an extremely savvy local jewelry retailer.

And let’s see “how” this marketing creativity thing actually pays out, shall we?

 So Who’s Still Confused As To Why Extremely Savvy Entrepreneurs Should Definitely Adding A Little Creativity In Their Long Term Marketing Plan?

So let’s see “how” an extremely savvy (local) retail jeweler would strategically go about using a little marketing creativity,  in order to avoid, constantly having to spend a ton of money on outrageously expensive traditional local radio, TV & newspaper ads etc.

One of the local industries they aggressively go after, in order to strategically align themselves with is, upscale hair salon and or nail salon owners.

Let’s say you and your store managers become customers regular customers of at least two local upscale hair or nail salons. Or your spouses or significant others do! 😎

And remember, the main reason you or one or some of your staff or their spouses (and or) significant others,becomes regular customers of the hair salon, is because you want direct access to, (not only) their upscale clientele, but their clientele’s immediate personal & professional inner circle.

Primarily by stimulating positive word of mouth and mouse buzz!

The Creative Sales Process Is An Extremely Powerful Marketing Asset!(Especially When Your Cash Extremely Tight!)

You and your staff find out, (traditionally) which is the hair salon owner(s) slowest day or days of the week. And here’s “how” you plan to initially capitalize off of it.

Because remember, your typical ideal customer, has a total lifetime customer value of somewhere between $15,000 to $75,000 dollars, over a seven to nine year period!

And that includes, (both) their repeat purchases and their referrals to extremely close friends, immediate family members,(potentially including their kids) in laws & respected colleagues etc.

You get the owners permission to set up a sort mini display table in their shop on their traditionally slowest day of the week. And once a month on that particular day, here’s what yo or one of your staff member does.

The first ten customers to purchase an upsell offer from one of the hair stylist, they automatically get to enter into that days “raffle.”

You will offer them the chance to purchase a pair of stunning $500 dollar diamond studded earrings for just a one time “raffle entry fee” of just $75 dollars each!(Or X.)

So theoretically, if all ten customers decide to compete, the jewelry store owner should gross at least $750 dollars (or X.) and that should definitely cover the actual hard cost of the earrings or necklaces, ring or eye catching pendant etc.($75 x 10 = $750  dollars.)

Now entrepreneur, (first of all), think about ‘what’ must be going through all those customers minds, that are actually in the salon at the time these monthly “raffles” are actually taking place!

And they see the eventful winner leave with a really nice pair of eye catching, $500 dollar diamond studded women’s earrings, that will easily retail for that amount, yet only cost the eventual winner, just .15 cents on the dollar!

Or to say it another way, the eventful “raffle winner” saved a whopping 85% off the normal retail price! Think they’ll be posting to their FB page or Pintrest, Instagram or tweeting and texting about their extreme good fortune for the next few days! 😎 You got that right!

And will they be “forever” showing off their new bling, back the office and or their place of business and or any upcoming social events!

Are You Starting To Appreciate How In Certain Situations A Little Marketing Creativity Is Even More Valuable Then Merely Having Some Cash But Virtually No Creative Marketing Vision?

Now ladies & gentlemen, for just a second, let your mind focus on the (much bigger) long term marketing picture. Your typical hair (and or) nail salon, has at least eight individual chairs, sometimes more (and that includes) the owners.

And they each service (a minimum) of about twelve to fifteen clients per day, over your typical ten to twelve hour day, correct?

Times the average four week month, times twelve months per year!That’s getting the positive word of mouth out, (both) on and offline to an awful lot of folks, is it not? 😎

So think about “how” many times a monthly event like this will be repeated to others, that weren’t there,once (both) the remaining clientele go back to their jobs, immediate family members & really close friends and respected colleagues etc!

And you know all the hair stylist will be cluing all of their clientele in on what they missed when they weren’t there, correct?

Plus, don’t forget, for the other nine runner ups or “whatever” the actual number turns out to be each time. They automatically get 25% (or X %) off your very next two purchases, VIP Super time sensitive discount cards!

And you’ll hand write a date that’s no more than one month out, that way if it’s near the holidays or if the mortgage/rent/lease payment is rapidly approaching, or the kids monthly college tuition payment is due etc!

They can still make other arrangements to purchase something and save at least 25% or more!

Now in part two, we’ll share even more surprises, but for now, (hopefully) you can see “how “ and “why” the word creativity definitely belongs in your long term marketing plans, correct?Great! See you in part two! Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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