Entrepreneur Stop Making Building Your Business So Darn Hard!
When it comes to trying to decide on which particular marketing strategies or tactics to consistently use to help nurture and grow your Mom & pop style of business or service.
While you may on the surface anyway, have a lot of potentially viable marketing/promotional options. Ultimately your current available budget will be one of or the major deciding factors in the end, right?
Because you can only implement or initially test whatever your budget or traditional advertising budget can realistically support, correct? Meanwhile if or because you’re not being nearly as strategic and systematic as you could or should be. Guess what?
Entrepreneur you’re making building your business or service way too darn hard. Say what? Nod your head because it’s true.
And it’s definitely time to stop and head in a new direction asap, if you’re serious about not only surviving but ultimately thriving in the coming years. Take a really close look at this all too common hypothetical marketing example. Then you be the ultimate judge. Fair enough?
So Who Else Thinks Building Your Brand Has To Automatically Mean Outrageously Expensive And Overly Complicated?
While it definitely can be it doesn’t automatically mean it has to be. Case in point. Take a close look at the feature image of your all too typical husband and wife team who own a single location, incredibly popular, non franchised family orientated bakery business.
On the surface they appear to be incredibly happy and carefree, right? But behind the scenes they’re constantly working incredibly hard, (sadly) most of their efforts are and have been directed to working in their business, not on it? Huh?
So at the end of the day, they’re not really building a potentially valuable asset or resource which can and definitely should work much harder for them than they do for it. Say what? You’ll see exactly “what” I mean going forward.
(So please stay tuned.) First of this incredibly dedicated and extremely hard working couple, (like so many others in America) mistakenly believe, because their business or service is local, they don’t need a state of the art WordPress website.
And they or you couldn’t be more wrong. Huh? Sadly, (In America alone) a staggering 50 some odd percent of most small business owners or service providers, for whatever reasons still don’t have some type of state of the art WordPress website or blog.
Entrepreneur Strategically And Systematically Getting The Word Out Means Leveraging Any And All Of Your Various Assets Or Resources!
And since they have no immediate plans whatsoever of getting a website. They also mistakenly believe opt in email marketing strategies are of little to no real value. Again, (just from this incredibly simple) watered down hypothetical marketing example. Watch “how” wrong they or you or your major local Mom & pop competitors are.
Let’s say this couple has been consistently working 12-14 hour days, on average six days a week since they originally opened their labor of love, their dream bakery business just over seven and a half years ago.
And since that time, through sheer hard work, they’ve finally managed to build and maintain a viable business. Not with standing the usual growing pains of unfortunately having to fire a few key employees along the way. Some of whom were either extremely close relatives or neighbors or best buds etc.
And let’s not forget the times they literally had to max out both credit cards and hold neighborhood garage sales, in order to try and meet payroll a couple of times. They hung tough and survived, constantly licking their entrepreneurial wounds along the way. (Sound all too frighteningly familiar?)
So How Do Extremely Hard Working Entrepreneurs Manage To Mostly Work In But Not On Their Businesses Or Services? (And How Do They Change This All Too Common Trend?)
Great question and so glad you finally asked it entrepreneur. (Warning!) Ladies & gentlemen, while the following hypothetical marketing examples are strictly for marketing illustration purposes only.
These incredibly eye opening examples may cause you to become quite frustrated and severely depressed, once you realize the potential untapped goldmine your small business or service can be or ultimately become.
So let’s fast forward in their (or your!) entrepreneurial journey. And now on any given 12 hour day, they average about 75 unique local customers. And they’re currently opened six days a week. Monday through Saturday.
Although truth told, their Saturday hours are 9 am – 6- pm. With the exception of two weeks before Xmas, they typically remain open to 9 pm on both Saturdays.
And let’s say they average 75 unique local customers per day, for 51 weeks per year. Because they traditionally close one week per year for a much needed vacation or staycation.
(Follow this hypothetical math entrepreneur, because it’s definitely worth you or your major competitors time and effort to do so.)
Entrepreneur Stop Leaving A Ton Of Your Much Deserved Long Term Gross Front And Back End Profits On The Table!
So 75 locals per day x six days a week x 51 weeks per year = a staggering 22,950 unique-s per year. Correct? Now, (provided!) you’ve got the guts to do so. Multiply your annual total of 22,950 x the 7.5 years they’ve been in business.
And you should get 172,125 total customer visits, right? And let’s say at least 45% are long term repeat customers. So 55% of that figure equals one and done. Correct? (172,125 x .55% = 94,668 locals.)
And let’s say on average just 30% of them -or- three out of every ten customers over their entire seven and a half years in business. Joined their (or your!) opt in email list. (Which means your opt in email list initially had a very impressive 51,637 subscribers. Say what?) (172,125 x .30% = 51,637.)
And over time for any number of reasons, 13% eventually unsubscribed. So now you’re left with 44,924 semi active subscribers. Who at least occasionally open your email messages. (51,637 x .87% = 44,924 semi active subscribers.)
And let’s say on average about 28% of them will definitely open your emails, whenever you send them an extremely time sensitive gift certificate, where they can save 20 or X% off any order over $30 dollars and 10% off any order under $30 dollars.
Strategically Adding Certain Performance Based Incentives Or Ethical Bribes Definitely Helps Boost You Or Your Major Local Competitors Profits!
Plus as the couple has steadily gotten more and more sophisticated with their marketing/promotional efforts. They now offer extremely time sensitive ethical bribes to their most loyal customers who spend over X with them.
Case in point. Maybe near the end or the bottom of one of their extremely time sensitive email alert messages. (Say in the P.S.) They alert their subscribers, For the next ten or X number of days only!
Every customer who orders at least $30 or X dollars worth of their goodies, they not only automatically save X, but they also receive an extremely time sensitive $25 dollar gift certificate from Joe’s Retail appliance center.
And the first 100 only to spend at least $50 dollars with the retail bakery, automatically get a $50 dollar gift certificate from Joe-s (or X’s) local business or service.
Coming up very shortly in part two, you’ll get an extremely eye opening look at their (hypothetical numbers) from these types of non time consuming offers.
Until then, entrepreneur are you starting to better appreciate “how” the strategic use of opt in email, can and definitely will stop making building your business or service so darn hard? Say yes. See you in just a little bit in part two.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
