(Over And Over Again!)
Hopefully it’s not “if” your business or service is going to steadily move ahead, correct? It’s more a question of “how” soon and ‘how” much, right? This being the case please keep in mine through every step of your self chosen journey entrepreneur.
Consistently building momentum of any kind means accepting where you’re starting from. And continuously moving in the right direction as fast and as efficiently as you can. And of course this line of rational thinking is all predicated on you actually knowing which direction to consistently move in. Huh?
After all, what good does it do you or I to take a thousand or more steps. If it turns out you’re rapidly moving in the wrong direction. And after discovering this all too sad fact.
What type of impact do you honestly feel this will most certainly have on your future long term credibility? How many more will be so quick to buy into any future visions of mega success you dare to share with them? Put yourself on the other side of this situation.
“How” enthusiastic would you be about someone’s vision/dream? If there last major effort or two ultimately crashed and burned? Definitely something to think seriously about going forward. Don’t you agree?
Wanna Know How To Create Momentum Which Actually Gets You There?
To end up right. It only stands to reason you have to start off right, correct? So let’s say you’re initially leveraging your bankable copy writing skills in order to open a ton of previously untapped marketing opportunities.
(Extremely important note entrepreneur: Simply substitute your bankable copy writing skills with whatever makes sense for you in your particular niche as a foundational skill you can consistently monetize or strategically barter with.)
With this as a foundational back drop. Let’s say your particular bankable copy writing skills are laser focused on helping both business owners and service providers consistently generate at least 200- 300% more revenue using strategic opt in email marketing campaigns.
And in order to niche down even further. Let’s say after you’ve successfully written extremely profitable email marketing campaigns for non franchised retail jewelers, non franchised furniture concerns, non franchised retail appliance center owner(s.) And local Mom & pop restaurant owners.
And local independently owned real estate brokers, local attorneys, Tax Accountants specializes in finalizing rather large estates, chiropractors, CPA’s and CFP’s etc. (So needless to say you’ve built up quite an impressive portfolio of work. Have you not?)
So you decide you definitely like writing 5-15 part email marketing campaigns for four and five star major hotel owners.
Even Though You Have A Specialty Niche Entrepreneur! (That Doesn’t Mean You Can’t Monetize You Expertise In Other Ways And Other Industries!)
Case in point. Let’s say a major five star hotel wants you to start writing their email campaigns on a rather lucrative retainer basis. Meaning, they’ll not only pay you extremely well on the initial front end of each project.
But based on the overall results your email marketing campaigns typically generate. They’ll also gladly pay you 15 or X% of the back end gross from your email campaigns as well.
And the really cool part is. They’ll also give you and any other one guest of your choice free rooms in their top suites for up to ten days. (Anywhere in the world they currently have luxury accommodations.)
Plus fly you and your guest first class round trip to any of their hotels in the world. Say what? So think about this. What other industries are immediately connected to to hotel industry? Huh?
What about companies which sell extremely high end luggage. Or what about the travel companies. Especially the ones who sell International travel packages. Or 10-14 day vacation cruises on those really cool cruise ships.
Or what about those independently owned clothing lines which do lucrative JV (Joint Ventures) or successfully cross promote each other.
And they host mini fashion shows right on the cruise ship. Or the big time defense and probate attorneys who either represent the hotels or cruise ship corporations etc.
Entrepreneur there is more than a very good chance, the individuals in charge of writing their email campaigns. Could definitely learn a thing or two from you, agreed?
Entrepreneur It May Be 12 Noon Already! (But You Haven’t Even Literally Scratched The Surface Of Untapped Marketing Possibilities!)
First of all. What “if’ you or you major competitor(s) who also runs either a solo or email marketing agency similar to yours.
They approach say the non franchised retail appliance center industry with the following or a similar proposal. They will gladly write a series of promotional email marketing campaigns for a particular retail appliance owner.
And get this. Initially for just cost. And do so for 90 days. Huh? And once they prove, both their Facebook ads and their lead capture page definitely out performs whatever the retailor had in place before they took over the account.
The retailer agrees ahead of time in writing. They’ll gladly do at least as a bare bones minimum of the following five things. And going forward, you or your major competitor(s) now have a market tested, first time customer acquisition lead generation template. )
Which they can also license, (for either a monthly access fee of X or JV revenue share and receive X% of the initial front end gross profits.), by letting other either up and coming or already established in other niches, non directly competing vendors email marketing specialists utilize their proven lead generation process.)
Thinking Outrageously Big Is Definitely Okay! (As Long As It’s Your Next Step And Not Pure Fantasy Based On Unfulfilled Dreams!)
1.) First: Upon proving their process clearly works better than what their client previously had in place. Their client agrees to provide them with both a video and written testimonial to use in a positive way. Any way they wish to.
(Extremely important note:) The primary reason you or your major competitors assist on getting at least two different types of testimonials is. Just in case wherever you or they post the video and either it gets removed. Or either of you have your video accounts permanently shut down. You still have your mouth watering, potentially bank account filling testimonial in some form.)
Entrepreneur It’s Definitely Not Gonna All Happen Overnight! (If At All!)
2.) Second: They agree to reach out to at least three of the best social media marketing contacts, resources or assets etc. And those sources will share one of your most read blog posts, guest blog posts, most viewed videos or share the link to one of your most downloaded podcast episodes or one of your most downloaded guest podcasts appearances etc.
3.) Third: If they have any proven sources who can either inexpensively or free as a favor to your client. If they have media contacts who can either book you as a guest on a popular, relevant local radio or TV show.
Or get one or more of your articles featured in a relevant local or national magazine etc. They agree to personally introduce you to the person(s) who can definitely get it done.
4.) Fourth: They also agree to do a 60-90 minute Q & A zoom session with you. Record it and ‘if’ need be have it professionally edited-d. And start giving it away to their VIP current and future customers. As a simple “Thank You!” for doing business with us gift. (Or as a free, extremely limited time “Thank You!” for re-activating your account with us bonus gift worth X!.)
5.) Fifth: They agree to offer out your “Free” email marketing campaigns and capture page critique services to a select few of their best current and future customers. Which is an X dollar value. Say what? And you or your major competitors get to keep 100% of any and all profits generated on the front or back end of this particular strategy.
But in any event entrepreneur. Steadily building momentum of any kind. Has to start with those first few consistent steps. Don’t you agree? Me too.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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Comment * If you are planning to build a business though entrepreneurship, much will depend on your ability to build momentum in the right direction. A matter of fact, there are certain defining factors that will determine whether your business will be able to gain momentum or not.
Nia Hayes – ShunCy recently posted…How to grow clementines
Very true Nia.
The bottom line to all, we both realize is.
You have to make darn sure early on.
Any forward momentum you have is taking you
in the right direction.
Because moving slow or not so fast in the right direction.
Definitely beat moving fast in the wrong direction.
Thanks so much for taking the time to stop by
and share your thoughts. It’s greatly appreciated.