Entrepreneur Start Using proven Strategies Like This If You’re Tired Of Simply Working Harder!
Obviously you and I and or your major competitors can only work so many hours per day, right? And since none of us can’t physically add more hours to our days.
Then you can’t make physically working harder a realistic goal, right? If you attempt to do so eventual burnout is all but assured. Don’t you agree?
However, what you or your major competitors can most certainly do is consistently create different forms of bank account filling marketing leverage, right?
This way you don’t have to constantly physically attempt to do as much. Instead you can and definitely should create reliable systems, processes and some market tested strategies, tactics and automation leverage help ease the burden of not only running, but growing your business or service. Sound like a plan or what?
Successfully Growing A Small Business Or Service Doesn’t Automatically Mean You Grow By Constantly Taking Baby Steps!
No way. Case in point. Let’s say your women-s cosmetic store has finally decided to start consistently generating as much potentially bank account filling marketing leverage as possible. ( Good for you BTW.)
And one of the proven strategies for doing so is by adding a reputable, paid email service provider to your long term marketing mix. Huh?
Stop and think about you or your major competitors potential long term marketing leverage generating possibilities. First. Let’s say you’re going to have a big, “everything must go,” last years inventory liquidation sale.
Which means bargain basement discount prices on practically all of last years inventory.
Here’s what a staggering 90-97% of your local major competitors will literally be forced to do. (Because frankly they really don’t have any viable marketing/promotional alternatives worth pursuing.)
They’ll load up on outrageously expensive, local prime time radio and TV ads. Plus they’ll run a few outrageously expensive Sunday newspaper ad inserts. And of these outrageously high front end costs cut deep into your long term gross front end profits.
And since a staggering 98% of these vendors not only do not have any type of reliable back end profit producing process in place. Nor do they even have a realistic clue they should have one.
Their business or service continues to struggle, because their front end customer acquisition costs are barely and sometimes not covered at all.
Strategic Email Marketing Not Only Frees Up Your Time On The Initial Front End! (But Allows You Or Your Major Competitors To Create Long Term Marketing Leverage As Well!)
How you so skeptically ask. First getting back to you or your major competitors “Everything must go, ” last years inventory blowout sale extravaganza event.
About one week before your scheduled event your VIP opt in email subscribers could receive a ‘broadcast” email message alert. Then three days before the event, they could receive another “broadcast” email message alert.
And finally on the morning of the scheduled sales event they could receive a third “broadcast” email message reminder. (Reminding them to drag a friend with them whose at least 18 and save 30% up to $1,000 dollars.
And as long as their friend/guest joins your opt in email list before they leave you or your major competitors store. They automatically save 25% off up to $900 dollars or X.)
And two days after the event is officially over. (As far as the general public is concerned.) They could receive a fourth “broadcast” message event, alerting them to drag a friend with them and save 30-60% any and all remaining inventory.
You Systematically Build Your Own Opt In Email List! (Then You Simply Write A Benefit Orientated Email Message And Push The Send Button!)
And the real beauty of strategically sending these “broadcast” emails is. You or someone in your business or service can write them all upfront in about an hour total or less.
And simply pre schedule them to go out at the different time intervals shared. (Or whatever specific time sequence works best for you.) but since you pre-scheduled them. You don’t need to log back in on those specific days in order to send therm. Huh? They go out automatically on those specific dates and times you pre-set.
But that’s not all entrepreneur. Say what? Once those “broadcast” email messages go out. You or whomever you assign, (including yours truly), can them segment them into opened and unopened.
And you simply change (test) an entirely different subject line. And resend to the unopened.
Now In The Time It Takes You To Unload A Delivery Truck Or Less! (You Or Your Major Competitors Can Craft A Benefit Orientated Email Or A Series Of Them And Start Generating Positive Results For Your Business Or Service!)
And as long or provided your subject line has a “what’s in it for me?” benefit angle to it. At least a percentage of those un-opens will open your follow up “broadcast” email message. Click your link(s) and follow your (CTA) “Call To Action” instructions.
And you’ll consistently lower your front end customer acquisitions costs. And consistently generate more front or back end income.
You or your major competitors will be systematically building an extremely valuable asset and resource. Because having direct access to your own on or offline database. Definitely puts you in the drivers seat.
(Because don’t ever forget entrepreneur. Even though you may currently have 373,291 followers on Facebook, Instagram or Twitter etc. You and I don’t own our social media accounts. Which means in the time you invest to read this entire post.
Entrepreneur somewhere in the world. Some extremely hard working and laser focused profit seeking. Just had:
1.) Their social media account(s) temporarily shutdown for the very first time.
2.) Or permanently shutdown for the last time. (It happens far more often than you may currently realize or appreciate.)
But with direct access to your paid email service provider account. You or your major competitors can You or your major competitors are literally just a carefully scripted, pre -written or previously unscheduled “broadcast” message or series of “broadcast” messages away from increasing your bottom line with the push of a button.
That’s just an extremely small sample of “how” you or your major competitors get around simply trying to work harder. And instead start consistently generating some type of bank account filling marketing leverage. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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