Entrepreneur You Should Probably Stop Ignoring These Three Proven Direct Mail Marketing Tips!
So you’re just throwing your hard earned money down the drain, by implementing the wrong type of direct mail marketing strategies, correct? On the other hand, if you are going to actually bother with trying to strategically using direct mail at all, then you’ll definitely want to stop ignoring the following three proven direct mail marketing tips.
Otherwise, your definitely putting your money at risk!
If You’re Really Serious About Effectively Using Direct Mail Then You Better Stop Ignoring These Three Proven Direct Mail Marketing Tips!
Don’t ever forget; the moment you invest your hard earned money into your (or somebody else’s business) your money is definitely at risk! And direct mail is definitely not one of the places that you want to be experimenting!
So educate yourself (first) as much as you possibly can, before you invest a nickel in any type of direct mail ad campaign and test, tweak and monitor your results! With that said, check out the following three proven direct mail marketing tips.
1.) Proven direct mail marketing tip #one: make sure you inexpensively test this particular strategy on a smaller scale first, before you attempt to roll it out on a much larger scale!
But here it is, if you mail any type of rather expensive catalog (typically) once a year, instead (inexpensively) test mailing it out once every 90 days (or once every quarter) instead. Entrepreneur you just might find that, simply because your valued customer/client base is hearing from you so infrequently, that’s “why” your overall response rates aren’t nearly as good as they potentially could or should be!
2.) Proven direct mail marketing tip # two: This next one is huge! Entrepreneur, unbeknownst to (probably) 95% of your would be competitors! On average, every month that goes by that your valued customers or clients don’t hear from you. You lose about 10% of your overall effectiveness per month! Say what? that’s correct!
That partially explains “why” (generally) speaking, it’s probably not a good idea to only send your catalog once every twelve months! hopefully, you can see ‘how” that 10% lost of overall response rate figure can really come back to bite you here!
Instead A/B split test sending inexpensively postcards once a month vs sending (either) your normal or a scaled down version of your regular catalog.
3.) Proven direct mail marketing tip # three: Here’s the other thing; you definitely want to (A) have your very own list (first and foremost) and the next thing you want to do is, split your list into at least two main categories.
That being (your existing valued customer/client base) and your ex- customers and clients. And each month you want to mail at least type of special offers to both groups. Obviously, to your existing customers, you’ll want to make them aware of any special promotions such as “customer appreciation day or week.” Or your “Wine of the month” taster choice event etc.
And for your ex- customers or clients (if you happen) to be running any type of service business. You want to make them “Irresistible offers” that they simply can’t refuse!
These three proven direct mail marketing tips, make it for more likely that you hard earned money, won’t be flushed down the drain! In part two, you’ll discover at least two more incredibly profitable direct mail marketing tips. See you there!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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