So Entrepreneur Which Do You Prefer Advertising Ideas VS Marketing Ideas!Part Three
So are you ready to really raise the bar and start out strategically promoting your other local (non) think outside the box restaurant owners? Say yes! Great, because as you recall from parts one & two from the previous post in this ongoing series, about effectively implementing low cost, high impact (not to mention) bank account filling marketing ideas.
Your local restaurant, first time and (more importantly)repeat customer base, can and should become a proverbial untapped goldmine for you! Provided you’ll embrace some newer, far more engaging, battlefield tested marketing ideas!
Entrepreneur Watch How These Three Battlefield Tested Marketing Ideas Take Your Restaurant And Or Business In General To The Next Level!
(And Dramatically Increase Your Profits In The Process!)
For ex; here’s an incredibly powerful, potential strategic joint venture just waiting to happen! The local restaurant owner will approach one of their regulars (that just so happens) to be an extremely successful local jeweler, with three current local stores and possibly a fourth location opening fairly soon!
For the restaurant customers that order (either) one of the more expensive items on the menu or one of the more expensive (and popular) bottles of wine and or champagne!
The restaurant owner will have a special JV arrangement with the jeweler, that will definitely help both business owners generate far more positive word of mouth and mouse buzz! For literally pennies on the dollar! Observe!
1.) First, the restaurant owner gets some of those nice $200 dollar diamond stud earrings from their local jeweler JV partner. And here’s what they’ll do with them. Anytime their extremely loyal customers do any of the aforementioned.
They will have their highly trained wait staff leave a small (but decorative) box on their customers table!(Especially, whenever it’s a couple dining out!) In the box, will be just one of the $200 -$400 dollar diamond studded earrings! Say what? Hold on now!
Also included in the box is one their ( or your) best market tested, two sided lead capture page type of direct response business cards, that invites the lady to (either) get the other diamond studded earring, which normally retails for $200 dollars or X!
Or they can save an amazing 50% off it’s current retail price! Meaning- all she has to do is text the number given on the card, in order to receive a “new first time customer only 50% off savings, by simply bringing the coupon in by a certain date!
Or she can do even better! And get both the 50% off her first purchase coupon, plus get the other diamond studded earring for free! Entrepreneur, this week’s $64,000 dollar question is? Which option will the oh so wise first time new customer choose? You got that right!
And all she has to do is? (Drum roll please!) Bring anyone over 18, that’s not currently on the jewelers list to the store with them, in order to claim her prize, before the date on the time sensitive coupon of course! And the rest as they say, “is history!”
Let These Proven Marketing Ideas Replace That Tired Same Old Same Old Stuff!
2.) Next, the savvy restaurateur should strategically leverage their loyal customer base that owns the larger local businesses, that have say over 50 total employees. Invite the CEO and let them bring any seven of their top managers and or employees etc; with them to a special annual lunch/buffet!
And on the companies annual founding anniversary date, invite them to a special VIP lunch on location in your restaurant. And spring for the $500-$800 dollar annual event!By selling it to them at your actual cost! Get the business owner/CEO’s permission to video portions of the special event!
And (of course add) the video to your WordPress blog, but have the CEO’s forward an email with the video footage link to all their local CEO/manager friends and or relatives etc! Hopefully, you can figure out what happens next,right?
3.) And finally… (not really!), If your restaurant offers valet parking and or there is a local paid parking garage near by. Have either your valet parking specialist, include the box, and one of the diamond studded earrings and your best two sided lead capture type of business cards, in every customer that drives any rather expensive, yet slightly newer luxury car!
Leave it in right in the drivers seat! With a nice thank card included as well! Or you can keep running those stale local adds and wondering why the only thing that’s consistently growing is your anxiety attacks!
Or you can start inexpensively A/B split testing these proven, bank account filling marketing ideas! And dramatically increase your profits! Which choice do you prefer?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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