Entrepreneur Positive Word Of Mouth Marketing Is Not Only Far Less Expensive!
(But You Can Leverage It A Whole Lot Longer Than Outrageously Expensive Traditional Advertising Methods!)
When you stop and think about it for just a moment. It’s really staggering “how” much money on an annual basis is constantly wasted on outrageously expensive, dismally performing traditional advertising.
Companies incredibly large and very small literally throwaway hundreds of billions of dollars per year on all types of traditional advertising campaigns and promotions, right? And let’s face it already those with deep enough pockets can afford to keep doing it.
But the rest us should definitely find some proven alternatives asap, agreed? Enter positive word of mouth marketing strategies and tactics.
Not only are they far less expensive. But over the long haul you or your major competitors can systematically generate 5-1oX times more bankable marketing leverage for literally pennies on the dollar. And “what” profit seeking entrepreneur can possibly say no to that?
Consistently Growing A Small Business Is A Lot Like Consistently Watering Your Favorite Plant!
Let’s say your single location, non franchised retail appliance center has finally decided to at least inexpensively test some so called non traditional lead generation strategies and tactics. So instead of just automatically signing off on your usual $40,000 or X amount of dollars per month. On those outrageously expensive, traditional local billboard ad campaigns.
You or your major competitors decide to initially allocate at least $10,000 dollars or 25% of your monthly local billboard ad campaign budget.
And test using it in other ways to both directly and indirectly attract some of your ideal local customers. One of the first positive word of mouth and mouse generating strategies you or your major competitors will strategically test is this.
You’ll find a highly thought of local mom & pop family style restaurant. Which has an additional room which they typically rent out for both kids and adults birthday parties and meetings etc.
And typically just depending on “how” good or bad the local economy is doing at any given time. You’ll typically pay anywhere from $75- $150 dollars to rent the room for a maximum of six hours.
This being the case. Here’s “how” you or your major competitors strategically leverage this potentially profitable situation. But first it starts with you or your major competitors ethically bribing both the owner(s) and their current and future full or part time staff, vendors and suppliers etc. Say what?
Entrepreneur Since Practically Everybody Knows At Least 25 Other Local Individuals! (Why Not Strategically Leverage This To Your Advantage!)
Long term “what” do you think will be consistently said about your brand both on and off of social media. When word gets out you or your major competitors ethically bribed the owner(s) of an incredibly popular local mom & pop bakery.
Let’s say it’s a popular husband and wife team. And you gladly allow them to purchase a brand new, state of the art 65 inch flat screen TV and two state of the art tablets at your actual hard cost of X. Say what?
If they have kids who are at least, in laws, besties, extremely close siblings, neighbors, other business or service providers friend within a seven to ten block radius. And future full and part time employees and vendors etc.
Plus, let’s say the husband is a huge NFL fan. So each year when the Super Bowl is being played. You or your major competitors have an ongoing account with one of the most popular barbecue ribs businesses.
And you are able to purchase $200 dollars worth of whatever the husband and wife want in terms of ribs, side dishes, deserts and beverages etc. This way they can invite X number of people to their home and party like it’s 1999.
And of course they can brag both on and offline to everyone in attendance about “whose” actually paying for the ribs or whatever they decide they want from year to year.
Start Leveraging Your Customers Birthdays And Wedding Anniversaries! (They’ll Buy More Often And Help Spread The Word!)
Plus, you or your major competitors will also allow the current and future employees who both join and remain active opt in email subscribers. As long as they remain active email subscribers. (Meaning they don’t unsubscribe from your list.)
The reward (ethical bribe) for doing so is once a year they get to buy any one item of their choice up to $1,000 or X amount of dollars and only pay your actual hard cost. Plus on their birthday they simply provide valid ID and they get to purchase any one item up to $500 dollars and purchase it at your actual hard cost.
But if they’re an opt in email subscriber it’s any one item up to $1,000 or X amount of dollars. A percentage of them will enthusiastically help spread the word both on and offline. You’ll strategically further build your brand for literally on the dollar.
And you’ll consistently generate more first time customers. Seems like more than reason enough to embrace some type of positive word of mouth marketing, don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
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