Entrepreneur Please Stop Worrying If Your Current Content Marketing Strategy Is Really Good Enough!
(And Get On With Consistently Adding Some Type Of Value To Your Target Audiences Life!)
The chances are entrepreneur, “if” for whatever incredibly flimsy excuse you choose to use. Which is currently masquerading as rational.
You’ve totally convinced yourself your current “traditional” or formal content marketing strategy is simply not good enough for? Go ahead and continue to put your end of that statement.
But here’s where and “how” you and so many aspiring entrepreneurs are constantly going off the rails. Huh? You’re over complicating the entire process. Say what? Your thinking is simply way too formal. Huh?
You think your target audience is only interested “if’ you create certain types of formal content. And yo focus only whether or not it’s blog content or video content or email content etc.
When the fact of the matter is. Your real audience/tribe could literally care less “what” or which particular format you and I or your major competitors consistently use. As long as your content is laser focused on both delivering and adding real value to their lives.
So ‘who” cares “how” you or I deliver it to them. Are you with me on this critically important point or not?…..
Just Make Darn Sure The Main Focus Of Your Current And Future Customer Acquisition Strategies And Tactics Help Your Target Audience Solve One Of their Main Or Most Challenging Problems Or Issues! (And You’ll Definitely Quickly Move Up Their List!)
Case In point. At least some of you know my friend, coach and mentor of many years “Jupiter” Jim Landers, correct? To date “JJ” has been beyond instrumental in helping first learn the proven basics and now some much more advanced online marketing strategies and tactics.
To the point he and I frequently brainstorm both over the phone and via email. (I get stuck which happens frequently I subsequently reach out to him for his proven expertise.)
Recently “JJ” just released an update to his totally awesome “Awber Crash Course” Version 2.0 And while i and so many others are both customers and affiliates for his outstanding digital products.
That’s not ‘why” I’m sharing these particular, potentially profitable marketing insights with you. (If you notice even though I and so many others are registered affiliates for this particular product. There’s no affiliate links. Say what?
“Why” you so skeptically ask? “JJ” recently asked me if I were willing to provide him with not only a written testimonial for his product. (Which and others were more than happy to do.) But he also asked “if’ I were willing to provide a video testimonial too.
And again I leaped at the chance to both help my friend, mentor and coach out. Here’s my point. Entrepreneur do you honestly think “JJ” nor any other serious marketer actual cares about the marketing/promotional medium you and I choose to provide them with a heartfelt testimonial of any kind? Would you? Neither do I.
Entrepreneur Please Stop Worrying If Your Current Content Marketing Strategy Is Really Good Enough!
So How In The World Does Your Power Testimonial Of Any Kind Possibly Help Build Your Cred Or Long Term Visibility?
Excellent question and so glad you finally asked it. First of all. Unbeknownst to you or practically any other readers of this particular post. “JJ” also has the endorsement of some pretty talented and extremely well respected seven figure online earners. Who are also promoting his launch of his excellent course.
And they have really big and responsive lists. So when they send out a series of promotional email campaigns to their list(s.) and a certain percentage of them click on their JV (Joint Venture) partner link.
And they’re taken to “JJ”‘s sales page. Guess whose web address they’ll see in the testimonial section? And whose video testimonial they’ll see as well? Bingo.
Massive free exposure right? But it gets even better? Say what? Rest assured at least some of those current and future eyeballs will want to know more about this “Mark Newsome” (aka) “Mr.Marketing” dude. And they’ll head over to my blog.
And maybe the first time they visit all they do is quickly glance at my blog. But the next two or three times they actually take the time and effort to read a few posts. And perhaps start leaving comments. Or join my opt in email list.
Or invite me to be a guest on their entrepreneurial based podcast. (But it potentially gets even better. Huh?)
(Note: The image below is simply a screenshot taken from the actual testimonial video. Which is currently loaded on my youtube channel but is not publicly listed. Which simply means only those with access to the link. Or some serious techie skills can see it.)
Entrepreneur Please Stop Worrying If Your Current Content Marketing Strategy Is Really Good Enough!
You’ve Gotta Starting Seeing Your Current And Future Content Marketing Strategy As A Hinge Which Can Potentially Open The Doors To Some Previously Untapped Marketing Opportunities!
Now let’s do a potentially bank account filling “marketing reverse?” Huh? For the extremely 1-2 percent of you who over the last few months or years.
Who’ve’ continually read and applied at least some of what you or your major competitors have “discovered” here. You’ve obviously experienced some type of ongoing positive results, right?
So do you really think yours truly has a problem with you providing me with either a written or video testimonial of some kind? You’re kidding right? While a written testimonial is definitely preferred over nothing.
Your video testimonial clearly goes a lot further in terms of helping me or whomever you choose to do a video testimonial for. It goes a whole lot further.
for one thing. I’ll gladly share your video testimonial, (along with your state of the art WordPress e-commerce or blog address) in my blog post. And share the video to my VIP subscriber list as well.
Are you starting to get my drift about your content marketing strategy being good enough?
This Is How You Or Your Major Competitors Start Strategically Using And Profiting From Some Type Of Potentially Profitable Marketing Leverage!
Further more. Since “JJ” is offering all of his affiliates 100% of the front end revenue resale rights. Say what? As these affiliates promote the product. Again guess whose steadily generating more and free viral marketing exposure? That’s a pretty cool content marketing strategy if you ask me?
And hey to potentially sweeten the pot even further for you or your major competitors. As soon as I receive the link from your video testimonial.
You and I will schedule a time to jump on zoom.us together. ( Not an affiliate link of any kind BTW.) And we’ll brainstorm some marketing/promotional strategies and tactics for 30 solid minutes for free. Say what?
And you’ll get the replay link free as well. This way you can hopefully jump start your forward progress. Preferably we can schedule during the week. But “if’ push comes to shove.
We can do it Saturday afternoon. (I’m on EST- Eastern Standard Time or New York time.) This is easily a $125 dollar value since my current hourly rates or just $250 dollars per hour.
(However, if you currently represent any type of reputable associations of any kind. Both you and your current members can all be grandfathered in at special lifetime discounted hourly rates.
Provided both you and they can meet and maintain certain pre-conditions. (We can and definitely will “explore” those marketing possibilities during our power consultation session.)
Entrepreneur The More You Help The More You Or Your Major Competitors Exposure Will Grow!
Hard to believe the full long term impact one simple written or video testimonial can have or produce, right? And unlike your potentially expensive PPC (Pay Per Click) ad campaign.
These testimonial are evergreen. Meaning you do them once and they keep providing value to the recipients and massive free, laser targeted exposure for you or your major competitors.
I for one definitely look forward to both reading and sharing yours in the not so distant future. Going forward entrepreneur. Are you definitely feeling better about your current or future content marketing strategy? I sincerely hope so.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
