(For Your Major Competitors To Swoop In And Pocket It!)
For the record ladies & gentlemen. Are you interested in a relatively simple front end marketing strategy. Which is relatively low cost? But is absolutely loaded with tons of low cost, high impact marketing possibilities.
It involves strategic opt in email list building. Or offline database building. Of course if you’re building an offline database. You’ll still incur postage typesetting and other front end costs.
So you’re probably still better off using opt in email strategies. To build your offline databases. Because otherwise you’re still potentially leaving money on the table, don’t you agree?
Who Says You Have To Break The Bank Before You Can Start Building Trust?
Strictly for hypothetical marketing illustration purposes only. Let’s say you’re a non franchised appliance store owner. One of the simplest ways for you to build an army of semi qualified leads. Is to drum roll please.
Sponsor/finance your own in house free drawing. Which initially helps you build your very own opt in email list, correct? and you you can even segment your lists upfront.
By holding your list building free drawings in different departments. (Think about the long term marketing possibilities for just a second fellow profit seeking entrepreneurs. 😎
So for this particular hypothetical example. See the screenshot image of the barbecue grill below?
Creating Your Own Database Makes Being Consistent A Whole Lot More Likely!
So just to finish off the thought from the above paragraphs. Imagine a percentage of daily customers strolling the outdoor stuff aisle in your appliance store.
When they can’t help but notice your huge four way type of neon style sign. Promoting your free drawing for a state of the art. Top of the line barbecue grill. Which is typically retails for somewhere between $2,900 – $3,700 dollars or X.
(In reality it’s a grill yo were about to discount as a “closeout” sales item anyway, right? 😀 But this ought to cause a steady tidal wave of your daily and weekly in store visitors to leap at the chance to win the grill, correct?
Right about here is where it potentially gets very interesting. Since you only barbecue during certain times of the year, right? During the summer months.
That’s when this particular department heavily promotes high end barbecue grills. During the brutally cold winters. You’ll romote extremely high end coffee makers in other departments.
Strategically Segmenting Your Audience Is Definitely A Proven Marketing Strategy!
Consider the following. During the brutally cold winter months. Your free drawing is for a state of the art. High end coffee maker. Plus each month. The first grand prize winner. Is also eligible, (for an extremely limited time!)
To qualify for three or X number of 20 lb. bags of gourmet coffee. Which you or your major competitors get from one of your areas most popular. Non franchised gourmet coffee shops.
But they only qualify for the is potentially awesome bonuses worth X. If they drag a friend with them. To pick it up at the gourmet coffee shop.
And of course. As long as their guest also joins your opt in email list before they leave the store that day. They can save a maximum of up to 35 or X% off their total purchases. Up to a maximum of $1,500 or X amount of dollars.
And if for whatever reasons. They decline to join your list. They can 10 or X% off before hey leave. Are you finally grounded enough to take things to the very next level or two?
Good answer. Check out part two. Where you and or your major competitors, will discover, at least three more potentially profitable ways. To stop leaving money on the table.
Now’s The Perfect Time To Take Things To The Very Next Level Or Two!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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