Being An Entrepreneur: Means Leveraging Your Current Skills For Maximum Profits!Part Two
So hopefully, as you discovered in part one of this ongoing series, being an entrepreneur, definitely means, you will constantly be investing, in developing, some long term, evergreen type of bankable skill sets, correct?
Because, (entrepreneur) by doing so, you can and definitely should, be leveraging your current (and future) skill sets to the max!Don’t you agree?
Case in point; developing some bankable copy writing skills, one way or another, remains a proven path to sustainable profitability.
Primarily because, as you develop the ability to write many different types of persuasive copy, that one particular skill alone, can be effectively utilized in several different, potentially profit avenues and or entrepreneurial endeavors.For example…
Still Not Completely Sure How Being An Entrepreneur Helps You Develop Some Long Term Bankable Skills?
Case in point; as previously mentioned in part one.As you develop some bankable, persuasive copy writing skills. You’ll definitely start to notice, your tweets start to generate far more engagement and buzz!
And your carefully crafted, opt in email/ mobile marketing, pre -written (follow up and or unscheduled broadcast) email alert messages, will (more times than not), generate more click through-s to your direct sales pages and or affiliate sales pages etc.
And your inexpensive, snail mail post card campaigns, (to your best) customers, patients, and or clients, will yield higher response rates as well.
Ultimately resulting in far more first time appointments sets, and or direct sales etc.
This Is Why It’s Definitely Worth To You Over The Long Haul To Constantly Develop Some Bankable Skills!
In fact, stop and think about this potential benefit for just a second. What if your direct (snail mail) post card campaigns, (to your current subscribers, customers, patients and or clients etc;went from a dismal 1% response rate, up to a very respectable 17% or more!
Look at how much more gross profit this will potentially add to your bottom line,over time!
Constantly Honing The Right Skills Will Definitely Give You An Advantage In The Long Run!
And by the same token, (what will) happen to your bottom line profits (entrepreneur), when you develop the ability, to write laser focused, main power headlines,which start routinely generating (on average) a 20-35% better response rates!Or more!
Instead of the dismal 1-3%, they’ve currently been yielding now!Do you see the potential income increases, that possibly await you, simply by (taking the time) to develop, some bankable copy writing skills!Say yes!
Your Small Business Can And Will Make Giant Strides When You Develop The Right Type Of Evergreen Entrepreneurial Skills!
For some odd reason, most of you don’t think of your blogging content, as part of your persuasive copy writing/power marketing arsenal.When it most certainly is!
Because your (customer focused), main power headline(s), has the ability, to stop your most likely prospects (dead) in their tracks, and cause them to read your blog post, instead of one of your main competitors!
That in of itself, is a form of high powered marketing leverage ladies & gentlemen.Case in point; several of you, (no doubt) are already aware of, and are also big fans, of my (go to) small business/ social media marketing expert coach, Gail Gardner’s growmap.com blog, correct?
Stop Trying To Swim Up Stream! And Start Leveraging Your Current And Future Assets And Or Resources!
Gail has invested (both) her time, resources and money, over the years, constantly developing and honing, her incredible marketing skills!
And as a direct result, she now has an incredibly loyal (not to mention) extremely active twitter following of 100,000 plus! (And constantly growing!)
Plus, she has also developed a huge, (and extremely loyal audience) for her high ranking WordPress blog, where she and tons of other, (recognized) experts in given respective niches, also routinely share their expertise as well!
Being An Entrepreneur Means Maximizing Your Opportunities To Consistently Generate Massive Marketing Leverage! (For Literally Pennies On The Dollar!)
For ex; periodically, you will notice yours truly, guest posting on her incredibly popular, and highly visible blog as well!
Periodically sharing various small business marketing related subjects, tips and or strategies etc.
Stop and consider why, for just a second. You and I, may not always be able to rank on Google, (nor any other) major search engines first, or second page, for any given keyword phrases, per se, correct?
So rather than constantly (attempting to) swim up stream, why not (instead), leverage the (pre built) blogging audience, of a recognized, and highly respected, social media/small business marketing experts, ever expanding audience!
And do so, for literally pennies on the dollar! Plus, by being a constant guest blogger, you also leverage the blog owners credibility with their constantly growing audience, because of the implied endorsement, right?
Absolutely.
Here’s the other (long term) potential benefit(s.)
Who Says Effective Lead Generation Has To Be Expensive And Or Complicated!
Simply by periodically sharing, some extremely helpful, “how to” problem solving content (which in this particular case), Gail-s targeted audience, those blog post, which also provide her audience with the opportunity to become a subscriber of mine!
Those post remain in cyber space working for me, (and other guest bloggers) long past the extremely limited shelf space of any fleeting paid advertising campaigns, such as Pay Per Click (PPC), solo email ads and or paid banner ads etc.
Plus, since Gail-s blog (currently) ranks so high in the search engines in general, because of all the extremely valuable, problem solving content, both she and her guest bloggers frequently provide, they also get shared on social media a lot as well!
Which means even more, free viral exposure, for guest bloggers such as myself.So those persuasive written blog posts, act as 24 hour sales reps for me and other guest bloggers, even when we’re not actually online!
So the more of them we provide, the more visible we become!And the more our cyber cred is established!
Your Small Business Definitely Has Big Business Profit Potential! (Don’t you agree?)
Stop and consider the (all too common) marketing/advertising alternatives, your main competitors tend to rely on!
They are only too glad, to spend a ton of their hard earned money on paid Facebook and or twitter ads etc.
And let’s say, simply for the sake of example, their particular targeted Facebook ad has 150,000 impressions, and generates a (typical) 1% click through rate (CTR.)
Which means, 1,500 visitors, clicked their link. Even at .15 cents per click, those 1,500 clicks, still cost them (upfront) $225 dollars. (150,000 x 1.5% CTR = 1,500 clicks.)
And let’s further state, their (actual) opt in rate was 13% of the 1,500 clicks. Or their paid ad produced 195 subscribers.(150,000 x 01% = 1,500 initial clicks.(1,500 x .13% opt in rate = 195 actual opt in subscribers.
Certainly you and I could live with those types of numbers, provided you’re able to eventually convert a percentage of those subscribers into paying and ongoing customers, clients and or patients etc.
Your Entrepreneurial Ideas Just Might Be The Gateway To Some New Opportunities!
But (entrepreneur), here’s the thing. What happens to this traffic, the moment your paid ads stops!Bingo!
On the other hand, (I along) with the other guest bloggers, will enjoy those posts being on a highly visible blog, for free, for as long as Gail-s (and other influential bloggers) blogs are active!
No additional work on my (or your) part is ever required! And those blog post, (can potentially) keep generating (both) targeted traffic to my blog, and generate potential subscribers and eventually some paying customers or repeat clients as well!
Being An Entrepreneur Definitely Has It’s Advantages! (Would You Not Agree?)
So you tell me!Are you now (finally) starting to appreciate, how and why being an entrepreneur, means leveraging your current skills and or power marketing opportunities!Say yes! Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this.Thanks!
And if you’re currently registered on either Linkedin or twitter.Let’s get connected asap!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
