(Especially Since You Don’t Have To Rely On Outdated Marketing Or Promotional Strategies!)
Quickly picking up where part one left on. Whether or not you’re attempting to run your own solo accounting firm or not. Constantly or perpetually wasting a ton of money.
Outrageously expensive, hit & miss, traditional ad campaigns of any kind. Is simply no way to try and run a successful accounting practice. Don’t you agree?
Have You Seriously Considered The Long Term Benefits Of Partnering?
Again let’s say you’re just starting your own accounting, CPA or CFP firm. And even though you had an old established customer base with your old firm.
You’re not allowed. Or it’s frowned on. To try and poach your customers from your former employer. 
(What in the world should or would you do?)
My friend it’s best to immediately start generating. As much potentially bank account filling marketing leverage. As quickly as you possibly can.
So look around. And identify at least 3-5 local businesses or service providers. Who are not directly competing with. And strategically leverage their customer base.
(In fact it’s definitely in your best interest. To help any local business owners or service providers. Build their businesses or services. As long as they’re non directly competing.)
Strictly for hypothetical marketing illustration purposes only. Say you approach a local, non franchised printing business owner.
And here’s what initially propose. In order to inexpensively test. Of course any front or long term back end marketing, advertising or promotional cost.
Should definitely be based off your ideal customers. Total lifetime customer value metrics. So you don’t or won’t end up-upside down.
It Really Is About Marketing Your Expertise! (For Literally Pennies On The Dollar!)
So depending on what your individual or business clients are worth to you over time. (And in terms of “how” many viable referrals. Your typical clients refers to.
Over the duration/average lifetime they remain a client. You can probably easily afford. To 50-100% sponsor/pay for. A free drawing.
Where each month or quarter. (Or only hold it during the traditional slowest season for the printer. Or non directly competing vendor you’re partnering/ Joint Venturing with.
Say you offer a 1st grand prize of $500 or X dollars worth of printing to local business owners or service providers only! They either enter via the printers fully optimized, state of the art lead capture page.
(If they even have one. 
This way they or you strategically building your own opt in email list. And each month or quarter. The printer chooses the 1st grand prize winner.
If You Can Find Any Traditional Opportunities! (By All Means Become Proactive And Start Creating Your Own!)
Some local business owner or service provider wins the 1st grand prize. They’re happy, correct?
The 2nd prize is an extremely sensitive discount certifications. Where the recipient saves 15 or X% any purchase. And the 3rd prize is a free 45 -60 minute.
Audit of the small business owner or service providers business. Courtesy of the Accountant. You share X number of your most market tested, tax savings strategies.
And rest assured. You’ll generate some first time customers. A percentage of whom. Will definitely convert over into long term repeat clients.’
Who will be more than happy to provide you with some bank account filling testimonials! (Don’t you agree?)
Otherwise, you’ll definitely continue to struggle. From running outrageously expensive. hit & miss traditional ad campaigns.
Fellow profit seeking entrepreneur. I gotta ask you. Is that any way to try and run a successful accounting practice? I don’t think so either.
Being Or Becoming One Of The Recognized Go To Experts In Your Specific Niche! ( Is Definitely Worth Your Effort!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
