Entrepreneur If You Really Wanna Know How To Build Momentum!
(Then You Gotta Start Consistently Marketing And Promoting Like This!)
Entrepreneur going forward. Please don’t or stop ignoring this universally proven advice. “Stop treating your business or service like a one night stand.” (say what?) Meaning your one and done or churn and burn mentally and approach to growing your business or service. Is actually hurting your chances more than it is helping you.
It’s hard to believe but sadly it’s true. But “if” you’d like to discover how to build momentum consistently for literally pennies on the dollar. Then by all means please do not only read on.
But start systematically applying “what” you’re about to discover as well. And watch your bottom line gradually start to grow.
Ladies And Gentlemen You Definitely Don’t Have To Get Fancy With Your Lead Generation Strategies And Tactics!
Sadly most business owners, (small or otherwise.) And most profit seeking service providers are literally or potentially sitting on an untapped goldmine. If you or your major competitors currently have direct or indirect access to inactive customers of your own. Or indirect access to temporarily inactive customers of some of your top Joint Venture (JV) or top cross promotional partners.
You’re not only potentially sitting on a ton of inexpensive goodwill ambassadors. But you or your major competitors can also strategically tap into both their personal and professional inner circles.
Once or as soon as you put a pencil to these calculations. Your creative marketing eyes will be opened to “what’s” potentially available to you or your major competitors for literally peanuts. As compared to going the outrageously expensive traditional route.
Entrepreneur once you total you cost for running a ton of local prime time TV or local prime time radio ads. Or half or full page Sunday newspaper or Sunday inserts etc.
Your typical cost per lead (CPL) will be through the roof and then some. And speaking of outrageously expensive Sunday full or half a page ads. Typically not even two days after you spend a fortune trying to mass market to a group of glorified strangers. Who (truth told!) at any given moment. Anywhere from 97-99% have absolutely no current interest in purchasing anything from you.
And yet your extremely hard earned money is still gone.
Why Not Strategically Position Yourself To Periodically Reap Some Long Term Windfall Gross Front Or Back End Profits!
Ladies & gentlemen (people) meaning your current inactive customers. Given the right customized ethical bribe(s.) Which definitely should be based on your current customer or clients total lifetime customer value metrics.
All they have to do is tell (share!) with both their personal and professional inner circle. And suddenly you or your major competitors have dramatically reduced your typical front end customer/client acquisition costs. Case in point.
If your non franchised retail jewelry center. Invested at least $20,000 dollars in the following manner. Both your initial front end as well as your long term back end gross profits are about to explode.
Let’s say you or your major competitors do a JV with a couple of popular, local women’s dresses or shoe stores. Especially the ones who are marketing savvy enough to have their own in house opt in email subscribers.
You set up a temporary booth inside their store. Preferably on their traditionally slowest days of the year. (Just depending on which specific season of the year it happens to be.)
And their previously unscheduled “broadcast” email message to both their current inactive customers. As well as all of their current subscribers who (for whatever reasons!) didn’t bother to open their last few emails.
Once The Cat Is At Of The Proverbial Bag! (Eventually Every Bodies Gonna Know About It!)
So they send a series of extremely time sensitive email messages to these two or X number of segmented groups. And they’re told for an extremely limited time. Every inactive customer/VIP subscriber who drags a friend with them to either the women’s dress or shoe store. As long as their guest is at least 18.
And the subscribers do so before the ten or X day expiration date expires. And they spend at least X. They not only save X% off their total purchases. But for an extremely limited time. They also get to purchase an extremely eye catching pair of diamond studded earrings courtesy of your jewelry store.
And while they’d typically retail for $450 dollars a pair. The customers “who” qualify only pay your actual hard cost or half. ($225 dollars a pair. Say what?)
And provided both they and their guest joins your opt in email list before they leave either store. Their guest can also purchase those $450 dollar diamond studded earrings. And for an extremely limited time. They only pay $299 dollars or X.
And the customer who originally dragged them along. They also get to purchase a great looking bracelet. Which typically retails for $300 dollars. but provided they purchase it before they leave the store. They only pay $119 dollars.
Entrepreneur “how” much texting and phone calling do you think these incredibly excited ladies will do before they even leave the store? You so got that right. And remember. By customer cost acquisition comparison. You o your major competitors are generating these first time customers for literally pennies on the dollar.
Compared to going the traditional route. Going forward. Hopefully you now better appreciate how to build momentum by systematically leveraging current inactive customers of your own. Or others current inactive customers. Any questions?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
