(Then Let’s Make Darn Sure Your marketing And Promoting Does The Job!)
So here’s the entire motivation behind this particular series of blog posts. While recently watching a “thriller” category type of movie.
On one of the worlds most popular streaming services in the world.
And one particular scene readily caught my eye. And creatively inspired me to write this particular series of blog posts. And hopefully by doing so.
It will incentivize you to be or become crystal clear. About your current and future target marketing efforts, okay? Because you definitely can’t afford to simply keeping throwing your extremely hard earned money down.
The outrageously expensive, traditional advertising hole, correct?
So Let’s Talk About Strategically Leveraging Others Assets And Or Resources!
So here was the scene. The bad guy had just detonated a deadly pipe bomb inside an extremely busy mall. And as one as one of the main female stars of this movie.
A female detective was slowly walking through the accessing the carnage. And trying to fully comprehend the entire scope of this devastating catastrophe.
As she was slowly walking. To her left on the outer wall. (Plainly visible I might add! 
Was the name of one of the worlds top retail jewelers. Clearly they invested a pretty penny for these brief 10-20 or X seconds of promotional visibility, correct? 
Clearly there’s no way of knowing how many of hundreds of thousands.
Or millions of eyeballs which see this particularly scene in the movie. How many of them can actually afford the jewelers bling. Or even want any of the jewelers bling.
Plus once the movie is no longer being heavily promoted on the various streaming services. The major marketing exposure from it. All but dramatically disappears, correct?
Now this is definitely the type of laser target marketing. Which makes far more sense, does it not?
And Then There’s Strategically Leveraging Your Opportunities! (Both Now And Going Forward!)
Instead what if this brand fabulous! Worldwide recognized iconic brand. At least inexpensively tested some of the following. non traditional marketing and or promotional lead generating strategies and tactics.
Suppose the retail jeweler initially reaches out to at least 25 – 50 of the top directors and producers for that particular category of film.
Plus throw in another 25- 50 of the top male & female stars. Who routinely star in these types of movies. And as long they:
A.) Join your opt in email list.
B.) Drag a friend with to you and or your main competitors store. Whose at least i8. Before your extremely time sensitive discount coupon expires completely worthless.
They get to purchase any one piece of extremely eye catching bling of their choice. At your actual hard cost. Up to $15,000 or X amount of dollars.
And as long as their friend/guest also joins your list before they leave your store that day.
They also get to purchase any one piece of bling of their choice. Up to $10,000 or X number of dollars. And purchase it for your actual hard cost.
Otherwise. If for whatever reasons. They don’t want to join your list. They only save 10 or X% off. Up to $500 or X amount of dollars.
It’s Definitely Time To Take Things To The Very Next Level Or Two!
Here’s the next step of the retail jewelers master marketing plan.
They will proactively Joint Venture (JV) with some of their areas top. High end champagne and popular dinner wine distributors. So they can buy them in bulk at the distributors actual hard cost.
And start financing these “A” listers extremely lavish and well publicized parties. This way tons of other mega influencers will not only attend.
But will definitely want to know where and how they got their bling, correct?
And the positive word of mouth and mouse ripple effect. Will at least start the ball moving forward, correct?
This is definitely the type of potentially profitable target marketing. Which clearly makes sense, correct?
Let Your Major Competitors Continuously Waste A Ton Of Money! (On Ineffective Traditional Ad Campaigns!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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