Entrepreneur If It’s Really About Creating Some Bankable Word Of Mouth Or Mouse Buzz!
(Then You Gotta Consistently Market Or Promote Like This!)
So right about now both you or your major competitors are constantly looking for proven, low cost ways to consistently generate some potentially profitable word of mouth and mouse buzz, correct?
Of course the constantly burning $64,000 dollar question is. How do you systematically go about doing so, correct? Thank goodness this is not one of the mysteries of the ages which can’t be solved.
Actually if the term “ethical bribe” resonates with you at all. You’ve at least got part of your answer. Say what? Turn the page and see for yourself. Or click away and start consistently choking on your major competitors marketing or promotional smoke…
So What Type Of Customer Acquisition And Retention Strategies Should You Or Your Major Competitors Be At Least Routinely A/B Split Testing?
The main point here entrepreneur is to try and “discover” asap. What works or doesn’t. And adjust both your short and long term strategies accordingly. Say for instance.
Every time your chief delivery driver and crew drop off a delivery at a major complex. Have your delivery crew chief find out which property management or development company currently manages the complex. And as long as they manage over 50 or X number of units or more throughout the city.
Your delivery crew chief is authorized to offer the entire management staff, including their secretaries and entire maintenance crew. Every one of them who joins you or your major competitors opt in email list within the next five or X number of physical days or less.
And they drag a friend with them to you or your major competitors store, whose at least 18. And they do so before your extremely time sensitive gift certificate offer expires worthless.
They automatically save 40 or X% off up to $1,500 or X number of dollars. This outa get them constantly bragging both on and off of social media, about you or your major competitors single location, non franchised retail appliance center, correct? (Or at least they’ll be off to a very good start.
And you’ll also hook up the entire maintenance crew with pretty much the same deal. With one slight, positive word of mouth and mouse marketing twist. Huh?
Entrepreneur The More You Spread Your Ethical Bribes Around! (The More The Power Influencer-s Will Enthusiastically Help Spread The Word!)
For the main maintenance crew chief/supervisor. As long as they join your list and remain an active subscriber. They initially get to buy any state of the art 55 inch flat screen TV in stock of their choice. And as long as they drag a friend with them, whose at least 18 to pick it up. They get it at your actual cost.
And just for the friend also joining your list before they leave your store. The maintenance crew supervisor also gets to purchase one state of the art tablet which usually retails for $800 dollars or more. As long as the their friends joins your list before they leave the store. The friend/guest also gets to purchase one state of the art tablet at your actual hard cost too. Say what?
And the friend also gets to purchase either a state of art 55 inch flat screen TV at your actual hard cost. Or the tablet at your actual hard cost. And they can purchase both. (But only if they also join you or your major competitors opt in list.)
But they can only purchase one at your actual hard cost and the other they save 25 or X% off. If they don’t want to join your list.
And if for whatever reasons they decide not to join you or your major competitors opt in email list. The supervisor misses out on the savings on their second purchase. And the guest only saves 10% off up to $200 dollars. (Hopefully their friendship or relationship will last.)
This Is How You Or Your Major Competitors Take Things To The Very Next Level Or Two!
Your delivery crew chief has the property management service make all of their current tenants aware. Simply for joining your opt in email list.
They’re automatically entered into a monthly free drawing. For their chance to win a state of the art $,5,000 or X thousand dollar deluxe home entertainment system. (Which truth told cost you or your competitors half or slightly less in actual hard costs.)
And every one else wins an extremely time sensitive 2nd grand prize gift valued at X.
And simply for dragging a friend with them whose at least 18. Before you or your major competitors 10 or X day expiration date window expires. They automatically get to purchase any one additional item and save an additional 40 or X% off up $1,000 or X amount of dollars.
Entrepreneur you have to know, these type of incredibly brain dead simple marketing strategies and tactics. Will consistently create a ton of bankable word of mouth and mouse buzz. For literally pennies on the dollar. Don’t you agree? Plus a ton of long term repeat customers.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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