Entrepreneur Consistently Do This If You’re Serious About Getting The Word Out!
So when trying to get the word out about your awesome products or services. Are you constantly writing checks for potentially expensive, traditional advertising mediums?
Obviously if you can afford to do so. Then utilizing proven PPC (Pay Per Click) advertising strategies and tactics should definitely be implemented. But if you’re strategic about consistently getting the word out and not going broke in the process.
You can’t afford not to have a much closer look at some of these non traditional lead generation and non traditional conversion strategies and tactics.
Entrepreneur “why” write a rather large check for potentially expensive traditional advertising. When those same dollars could be strategically leveraged in many other potentially profitable ways. Some of which you or your major competitors are about to discover.
Here’s Where Some Type Of Relationship Marketing Can Be Or Quickly Become Extremely Profitable!
Imagine for just a second you own or manage an incredibly popular women-s retail cosmetic distributorship. And typically your industry loves to advertise in some of the most popular women’s glamour magazines. But truth told those full or half a page ad campaigns are outrageously expensive, are they not?
So rather than continuously drop $100,000 dollars or more on one of those glitzy ad campaigns. Instead you focus on some of the local associations which cater to various types of professional women.
Let’s say an incredibly popular local professional association which caters to professional women is the local Nurses Association. And let’s say this particular local association currently has 2,573 paying members.
And you or your major competitors initially approach the administrators with the following proposal. As long as their members drag a friend with them, whose at 18, to you or your major competitors showroom before the ten or X day expiration date window on your first time customer gift certificates expires.
And they join and remain an active subscriber of you or your major competitors opt in email list. You’ll gladly allow them to purchase any higher end 64 oz. bottle of their choice.
Which you currently have in stock. And instead of paying the usual retail price of $650 dollars a bottle. For an extremely limited time they only pay half or $325 dollars a bottle. Say what?
And as long as their guest joins you or your major competitors opt in email list before they leave your store. They get to purchase any 64 oz. bottle of their choice. Provided it’s in stock. And instead of paying your typical retail rate of $400 dollars a bottle or X.
They only pay half or just $200 dollars per bottle. And for just a moment consider these other non traditional marketing/ promotional possibilities.
Entrepreneur From The Few You Or Your Major Competitors Will Strategically Get Access To The Many!
Case in point. Let’s say initially, before the word of mouth or mouse really takes off. You arrange to have one of your top female sales managers to start attending the local nurses associations quarterly meetings.
And strictly for hypothetical marketing illustration purposes only. Let’s say between 600- 850 local nurses usually attend. The administrators make every subscriber on their email list aware. Say two-three weeks before each quarterly meeting.
Every member who joins and remains an active member of you or your major competitors opt in email list. At the actual meeting they will be given an extremely time sensitive gift certificate.
And they can come to your shop alone and save 10 or X% off any 32-64 oz. bottle of perfume of their choice. (Provided it’s in stock of course.) Or simply for dragging a friend with them whose at least 18, before the ten or x day expiration date window expires.
They can purchase any 64 oz. fragrance of their choice up to $650 dollars per bottle. But only pay half or $325 dollars. Say what? And as long as their guests also joins your opt in email list before they leave the store. They also get to purchase any 64 oz. bottle of choice which is currently in stock.
Up to $450 dollars per bottle. But for joining your opt in email list that day they only pay $225 dollars or X.
Strategically Marketing Or Promoting To Association Members And Their Administrators Is Ultimate Marketing Leverage!
Because remember ladies & gentlemen. Whenever the distributors invest $100,000 – $150,000 dollars in those outrageously expensive ads in those glitzy women’s magazine. All they’re buying is massive exposure to both the paid subscription base and anyone else who thumbs through it.
But this non traditional lead generation approach is far more effective in terms of generating positive word of mouth and mouse buzz. And is systematically generating long term repeat customers for literally pennies on the dollar. And that’s what you want is it not?
So going forward do you still have any nagging questions about strategically getting the word out?
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