(Because Being Your Own Boss Means You Have To Ultimately Be Accountable!)
For some odd reasons. Lots of all too typical individuals. Often fantasize about the time. We they can finally do their own thing. The shot caller. In other words.
The chance to be your own boss. Sounds very appealing doesn’t it? Pretty much wake up when you want to. Leave whenever you want to. But in the initial beginning of your long awaited journey
That’s simply not the case, is it? Regards of what they tell you/us in the books, courses and extremely high end coaching programs. 
And let’s be brutally honest here shall we. A tiny one percent of those of who invest their time money and effort. They not only go full time. But even beyond Pretty cool, right?
So Let’s Talk About The Long Term Benefits Of Partnerships!
Lot’s of times the benefits of being partners with other profit seeking entrepreneurs. Allows you and I to lower our overall, costs, correct? Which means you/we minimize our/your risk, correct?
Think about it. If you’re typical cost per lead is $475 dollars or more. And here’s another non directly competing vendor. Who targets the same audience.
With an entirely different product and or service. and their cost per lead is $85 five dollars. It might be worth at least inexpensively testing. To see if it makes sense.
For you to invest $60- $75 dollars or X per lead.
To help them consistently generate their all important first time/front end customer. Because your non directly competing product or service can or should be sold on the long term back end of their front end sales funnel.
Systematically Scaling Your Efforts Means You’re Not Going It Alone!
The flip side of going it alone ladies & gentlemen. There’s never any water cooler or break room conversations. One one to hang out with on your breaks.
Now your the boss. And you are responsible to make the final decision(s). And if no new business comes in. And you can’t pay the bills.
There’s no committee to clear things through. No one to pass the buck often to, correct? Nobody to have lunch with. No co-workers to share responsibilities and stories with.
You miss out on the collective group energy. Or the collective creative ideas which tend to flow far more freely in a structured and nurtured group setting, agreed?
Think Long And Hard To Before You Decide To Attempt To Start And Run A Successful Business!
If for whatever reasons. You’re the type who doesn’t like to readily acknowledge. From time to time you need outside, expert coaching, consulting and or mentoring! Just like the rest of us occasionally do!
As of right now. You may not be cut out to be your own boss. And if this is the case. It’s probably best you remain an employee.
And let the owners of the business or service you work for. Keep making the major decisions.
Because at the end of the day. When your shift is over. You won’t carry nearly as much mental baggage home with you. Don’t you agree?
Take Off All The Time You Want! (But At The End Of The Day You’re Responsible For What Does Or Doesn’t Happen!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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