Email Marketing: Five Proven Strategies To Give Your Campaigns Some Much Needed Zip!Part Two
So in part one of this ongoing series, ‘how” many of the five proven, email marketing strategies, are you currently using?
And if not, how soon before you plan on taking advantage of them?
That’s good to hear, because, simply by implementing, as many of these “battlefield tested” strategies as possible
Whether you realize it or no,you are systematically lowering your risk, with each market tested improvement.Say what?
And of course, the flip side is. Since the vast majority of your major competitors, have no real clue about implementing any type of proven, email marketing strategies, and or tactics etc.
The moment you start inexpensively A/B split testing them. You’ll start to distant your business, products, and or services from your major competitors.
And you’ll consistently earn more money for doing so.Who else is up for that?
Who Else Wants To Discover Even More Proven Email Marketing Strategies To Give Your Campaigns Some Real Zip!
First of all, let’s be crystal clear here.Successful email marketing strategies,(just like) any other component of your overall marketing plan, don’t exist in a vacuum.(At least they shouldn’t!)
Meaning, you can’t only focus on becoming extremely competent with your email marketing strategies.
(Or X) while simultaneously ignoring other equally important components of your overall marketing plan, and (realistically) expect your email marketing efforts alone to carry the day.
Don’t Attempt To Make Or Hope Any One Particular Marketing strategy And Or Tactic Will Solve Any And All Of Your Ongoing Marketing Challenges!
So it works along with, not in spite of, your other proven marketing strategies or tactics.
That said, let’s take a look, at three more major considerations, with regards to effective, opt in email marketing and or mobile marketing strategies.
And how consistently implementing them, will definitely increase your long term gross front or back end profit potential!
While simultaneously, broadens your overall marketing opportunities as well.
An Effective Email Marketing Strategy Is One Of Your Best Low Cost High Powered Marketing Tools!
Case in point: Take a look at these three major considerations, with regards to your current or future email marketing strategies and or tactics.
1.) Proven email marketing strategy # one: Let’s start with your state of the art WordPress blog and or sites, all important (opt in), sign up form.
Here’s a quick question, which of these three potential approaches, do you think will work best, for your specific target audience? (Truth told, there’s only one way to find out for sure, what your specific target audience prefers.)
A.) Would or do they prefer an extremely time sensitive, “first time only”, new customer discount coupon of some kind.
Or maybe an extremely time sensitive “new customer only”, discount coupon, for a free 15 – 30 minute power consultation.
A/B Split Testing Of Some Kind Should Definitely Be And Or Become A Part Of Your Long Term Marketing Strategy!
B.) Or maybe, “social proof” of some kind, is the way to go.Meaning; you can remind your audience, 19,237, (or X number of) visitors have already downloaded your free ethical bribe.
Meaning, they’ve already (joined your newsletter) and or joined your “Executives Club” membership site etc.
C.) Or should (at least) one of your opt in forms, just offer old faithful, your typical (old school), standard freebie lead generating, (list building) giveaway.
Some Of Your Major Competitors Are Content To Simply Guess! They Don’t want To Take The Time To Actually Measure What’s Really Happening!
And should your “submit button” be a market tested text link, or bright yellow or green button? (How the heck should I know?) I’m just a lowly direct response, small business, cash flow generating marketing consultant specialist.
But a strategic A/B split might yield far more meaningful information.And BTW, do you really think, the vast majority of your major competitors, have time to discover or research such trivial details? Why no!They’ll just continue to wing it and hope for the best!
Your Small Business Email Marketing Strategies Can Definitely Give Your Business A Much Needed Boost!
2.) Proven email marketing strategy # two: Entrepreneur, for just a moment, think about the incredible marketing leverage, having an effective email marketing strategy, can and will provide for your cash strapped small business and or service.
With the push of a button or two. You can send all, (or just) a segment of your opt in email list, updates, announcements, special VIP closeout offers, invitations etc.
And you can and definitely should be (periodically) participating in your share of strategic email swaps as well!
A Reputable Paid Email Service Provider Allows You The Marketing Flexibility You Most Definitely Need!
You can send specialty recipes, announce new service and or new product releases.You can also send special email “alert”, non pre scheduled “broadcast” email messages, to all or certain segments of your list.
Any time your business or service is experiencing a temporary slow down, and offer them special terms or incentives, for doing X, Y or Z!
Strategic Email And Or Mobile Marketing Strategies Can Definitely Lower Your Upfront Out Of Pocket Cost! (While Simultaneously increasing your overall, gross front or back end profits!)
And again, (in the specific case) of my paid autoresponder service provider, Aweber. Let’s say one of your particular your opt in list, is now up to 2,753 subscribers.And your current monthly rate is just $49.95 per month (or X.)
What Extremely Savvy Entrepreneur Doesn’t Want To Know How And Where They Can Consistently Lower Their Initial Upfront Cost! (And Increase Their Gross Profits While They Do So!)
Ladies & gentlemen, do you honestly think you could typeset and mail 2,753 snail mail posts cards, to your local prospects or customers for just $49.95!
No freaking way!Plus, with (Aweber) and other reputable, paid autoresponder service providers, you can immediately re-email, (both) your subscribers who opened your email message.
Plus immediately re-mail those who didn’t open your email message, with a completely separate offer.
(And offer an ethical bribe incentive for those subscribers who opened your email, and an entirely different “subject line” offer/incentive for those who didn’t!)With no additional cost.
So How Often Are You Systematically Lowering Your Upfront Cost? (While Simultaneously Increasing Your Long Term Gross Profits!)
Again, for the same $49.95 per month! Or whatever monthly rate, your paid provider charges, depending on how many opt in subscribers you have at any given time.
3.) Proven email marketing strategy # three: Ladies & gentlemen, be sure your Pop up or Pop over, light box sign up form, is mobile responsive.
Meaning, it automatically resizes itself, so no matter what type of device, your visitor is using to view your site, they don’t have to scroll -sideways- in order to view your entire Pop up/Pop over offer.
Ladies & gentlemen, you’re conducting all this strategic research, for one low monthly price!And each time you discover which approach works best, you incorporate it into future email marketing and or your mobile marketing strategies.
Don’t Overlook And Or Ignore The Long Term Profit Producing Possibilities Of Email Marketing And Or Mobile Marketing!
So I ask you, (entrepreneur), after having been exposed to this ongoing two part series. Can you now better appreciate, how consistently implementing these proven email marketing strategies or tactics, can and definitely will, give your email marketing campaigns, some much needed zip? Say yes!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Hi Mark,
Email is so important to business today.
Most people don’t take as good advantage as they could, though, because they just treat their newsletter like it’s a sales opportunity. Much more, as you suggest, it’s a way to really build a relationship with your customers and clients. Not an easy thing to do, by the way, but email is a perfect method.
I like your emphasis on A/B testing, and you’re right… most of your competition won’t make the effort to go this extra step… so it’s your opportunity to outshine them all.
-Donna
Donna Merrill recently posted…Why Create An eBook | Advice From Ryan Biddulph
It’s so true Donna!
And I couldn’t agree more Coach! And I also have to add
to your sentiments.
Since the (so called ) online consulting field is so wide open,
because as you pointed out, if by chance your all too typical small business owner and
or service provider is consistently sending an email based newsletter of any kind more
than likely, at least 80% of it or more, is designed to try and generate sales first and foremost,
not to further nurture the ongoing relationship with their subscribers.
So with just a few more non complicated marketing adjustments, like good old A/B split testing,
of various aspects of their front & back end sales funnel, and providing more value
based newsletter education first.
They will be in a much better position, of trust both in the long and short term.
Which will most definitely lead to them being able to earn more money, much faster, and
over longer periods of time!LOL!
Personally, it makes generating long range consulting clients, that much easier to
generate and continuously serve!LOL!
As always coach, thanks so much for taking time to drop by and share your real
world based input!I always look forward to learning from it!
And applying it asapLOL!
Mark Newsome recently posted…Email Marketing: Makes Even More Sense When The Recession Hits!
Hey Mark,
Most of the time, inspiration is easy to find because most marketing content is publicly available. An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.
Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; we can get lots of sales as long as we use the right email marketing strategy in the right place. And we can promote practically anything relating to our business. For many businesses, building a relationship with their leads is the primary reason for sending any emails. Very few marketers rely solely on this email marketing strategy. But some trust it more than is healthy for their businesses.If we have lots of connections to people in our field who have large emails lists and willingness to promote something of ours, we can get almost any results which we expect. Eventually, thanks for your support.
With best regards,
Amar kumar
Amar kumar recently posted…12 Critical Things to Do Before Making Your Website Live