Email Marketing: How These Five Simple Changes Will Boost Your Results Fast!Part Two
Remember in part one of this ongoing series, about strategic email marketing, you discovered how five little known, low cost and rarely used, battlefield tested email marketing strategies.
Can and definitely will,help boost your positive results really fast! Correct?
In part two, you’re going to go even deeper, into how and why, this is most definitely the case entrepreneur.
And in doing so, hopefully, you will see and totally appreciate (going forward.)
Why (without) a doubt, some proven form of strategic email marketing, is and will continue to be, the real workhorse of your on and offline presence!Are you ready to get to it? Then (without) further ado, let’s do it!
So Why Or How Is Some Form Of Strategic Email Marketing The Real Workhorse Of Your Online Presence?
Actually there are a ton of totally legitimate reasons! But in order to really zero in here let’s just focus in on a couple of vitally important reasons why!Okay?
Case in point; picking up where part one left off. (Entrepreneur), imagine for just a second.
You initially mailed an inexpensive post card, to an offline mail list of (mostly) total strangers.
But you were smart enough to purchase the list from an extremely reputable list broker, who specializes in working with first time newbie list buyers!
(Hey don’t laugh! Because I can assure you entrepreneur, while (technically) such a niche may or may not formally exist, a savvy list broker, could become the recognized industry leader for such an extremely large and therefore potentially lucrative niche!
Look To Constantly Establish Yourself As One Of The Respected Go To Experts In Your Particular Niche And Or Specialty!
And they could, ultimately become (over time of course!) the industry respected and recognized go to guy or gal!
Because there’s simply no way a newbie list buyer, can begin to know, all the potential money losing pitfalls, that lie just ahead.
Once they start investing their hard earned money and other extremely limited resources, into purchasing any type of (so called) compiled lists, (of any kind).
Which they did not personally create on their own!
So you purchase a small (minimum quantity list) of -say- 2,500 small business owners and or service providers, or house wives, supposedly interested in subject X!(Which just happens to be your area of expertise!)
Meanwhile, your extremely savvy competitor, has over time, created an opt in email/mobile marketing list of 2,501 subscribers. Watch how things play out from here!
Strategic Business Email Marketing Doesn’t Just Save You A Ton Of Money! (It Actually Makes You Money As Well!)
So you snail mail your (hopefully) market tested 2,500 post cards to your carefully compiled list of total strangers, for the very first time!
And (both) you and your extremely savvy list broker expert, fully realize you don’t nearly have enough room on your dainty little post card, to tell anywhere near your complete story! Correct?
So the initial mission of your very first post card mailing, is merely to get your intended prospect, total stranger (to acknowledge their interest.)
And for a percentage of them to call your direct or (toll free number) in order to request, your free lead magnet/sales promo material.
Or to request your free, sales structured 30-60 minute consultation /demonstration etc.
And hopefully you don’t have to physically put a rep on the road, to try and meet them in person!Because doing so significantly adds to your overall, upfront out of pocket costs immensely!
Before You Know Or Fully Realize It Your All Too Common Costs Are Quickly Headed North!
Ladies & gentlemen, you repeat the following, (all too common) direct mail marketing approach sequence, (minus a step or two),and just like a ton of your enthusiastic, extremely cash strapped peers before you.
And you average a dismal response rate of two percent or less!Just like they did!
And between the cost of first, paying for the minimum quantity of 2,500 or X number of names.
The total cost of the post cards.Plus the ever increasing costs to mail out the enveloped responses.
And the time your representatives had to spend on the phone, over the next three to five weeks, diligently following up, in order to close, hopefully your high end ticket sale item.
And you’ll be extremely lucky, if a bare bones minimum of somewhere between $15,000 to $20,000 dollars,(or more) hasn’t already left your bank account!Probably never to be seen again! Nod your head cadets, because it’s true!
Your Strategic Email Marketing Strategies Are Just Waiting To Be Implemented!
Now in complete contrast to the aforementioned approach! Let’s say one of your major competitors, decided to build their own opt in email/mobile marketing list, as fast as they possibly could!
So they used a combination, of both free and paid list building strategies.
They used Pay Per Click (PPC) ads on Google. They also strategically purchased some “solo ads” from some extremely reputable sources.
And of course, they used a few strategic cross promotional email list swaps strategies, and of course, some paid Pay Per Click ads on good old Facebook as well etc.
See Your State Of The Art Paid Email Service As An Investment In Your Long Term Online Success!
And within the last eleven months alone, they now have an opt in email list of 2,501 VIP subscribers.
So both have spent money, in order to (both) initially grow and nurture their lists.(You ‘ll see “why” 2,501 subscribers is being used for this specific example in just a second!) So please be patient, okay?
However, your major competitor, is using one of the industries top, most respected paid email service providers.Which, just like many of their major competitors, uses a graduated monthly payment structure.
Strategic Email Marketing Is Relatively Inexpensive And It Potentially Saves You Tons Of Time As Well!
Meaning, as your subscriber base continually reaches various stages in size.
Your monthly/quarterly or annual payment usage fee increases as well! And in this particular case, since your major competitors current choice of paid email service provider is industry leading Aweber.
(Important note: Not all of the major, reputable, paid autoresponder services, increase your monthly or periodic rates, as the size of your list increases.
You’ll need to conduct your own research,in order to discover what all of your potential options are. And which potential services, are specifically right for you and your current budget and needs.)
Entrepreneur Strategic Business Email Marketing Flat Out Makes Sense! (In More Ways Than One!)
And just last month, your major competitors subscriber base just increased to 2,501.So starting the very next month, their new monthly charge, just increased from $29 dollars per month, when their list was right at 2,500 opt in subscribers.
Now it increases to just $49 dollars per month. Say what? That’s correct, and it doesn’t increase again, until your opt in list has grown to a rather impressive 5,001 subscribers!
But hold on (people!) Before you start singing the autoresponder price increase blues! Stop and consider this!
Suppose you (or your) major competitors mailed one email message to your list of 2,501 subscribers, once a week, in a five week month.
And you’re also promoting some type of big ticket item/course just like one of your major competitors.
A State Of The Art Paid Email Service Provider Gives You Direct Access To Some Potentially Valuable Marketing Features!
Only you strategically A/B split test your subject lines, for the ones who don’t initially open your emails.
My friend, any idea what five separate (initial) post card snail mailings will cost you, in order to A/B split test various components of your (snail mail) post card mailing!
(My friend, whether your mailings break even or earns a profit, either way. Your upfront out of pocket money is gone!And probably for good!
On the other hand, as you strategically tweaked each subsequent email message, based on whatever action(s), or none actions your subscribers actually took!
Your monthly paid email service provider cost cost (for this specific example only!)
It’s still just a measly $49 (or X) dollars a month! And because you were extremely savvy enough to A/B split test certain variables within your email marketing message. Things like your “Call To Action” (CTA) button, your P.S. and subject lines etc.
Are You Starting To Fully Appreciate How A Few Simple Tweaks Can Ultimately Lead To A Whole Lot More Gross Profit!
You increased your overall conversion rates, on your high ticket item, to a respectable 27.38%Which equates to literally thousands of additional dollars in your bank account!
With no additional upfront out of pocket cost, other than the actual time it takes you or a team member.
And or qualified staff member etc; to monitor your stats and make the necessary changes!
Entrepreneur, can your offline, (snail mail) post card mailing process, follow up sales approach mailing sequence strategy, even come close to consistently accomplishing that?
Are You Starting To Look At Strategic Email Marketing Differently?
So I ask you once again! Are you finally starting to appreciate, “why” some form of strategic email marketing, is most definitely, the real workhorse of your online presence! Say yes!
Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media platforms or tweet this.Thanks!
And Don’t Forget To Add Your Social Media Marketing Component To The Mix As Well!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing
some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
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