So you may have noticed, lately, there have been, what appears to be, a ton of posts written on strategic email marketing strategies and or tactics etc.
And you may be wondering, “why” all the fuss about pro-active email marketing. Actually there are several incredibly valid reasons, but two in particular.
First, primarily –strategic- email marketing is one of your potentially most profitable, low cost income generating marketing activities.
And secondly, a highly responsive, (and hopefully) constantly growing opt in email/mobile marketing list, gives you, and or your major competitors, the relatively inexpensive option of, frequently communicating one on one, with your best prospects and customers, practically any time you want!
And you can do so over time, for literally pennies on the dollar! And unlike, your typical, outrageously expensive radio, TV and or newspaper or banner ad packages etc.
Your strategic email marketing campaigns, don’t directly compete with other advertisers, on a page or for radio or TV time etc.
Meaning, the company with the deepest corporate pockets, doesn’t automatically win, simply because they have the deepest pockets, to constantly run ads! Instead, the astute email marketer, can out promote their better financed competitors, simply by (first) learning these five proven email marketing secrets, you’re about to be exposed to!
And then systematically implementing it!Sound good?
So What Are These Five Little Email Marketing Secrets! (That Will Definitely Boost Your Bankable Results Fast!)
Your opt in email/mobile marketing messages,is your chance to get directly in front of your ideal customer/client, for literally pennies on the dollar! And either your single, non scheduled “broadcast” email message(s), or your pre written follow up autoresponder messages, can and definitely will be the real workhorse component of your online marketing presence.
For just a second, think about how incredibly versatile, your email marketing messages really are.
Your email message(s), can and does drive sales revenue. It can drive your opt in subscribers directly to your current or past blog posts and or additional list building capture pages.Or it can be used to drive your subscribers to your most effective social media sites.
You can embed (either) your affiliate or direct sales links, or links to other relevant online content of some kind, in your email messages.
Or it can be inexpensively forwarded to anyone the recipient chooses.Stop and consider that one potential benefit for just a second! You or someone in your company creates an email message or series of messages, and for no other (direct) out of pocket upfront cost on your part, a potential prospect, which you haven’t spent a nickel to generate, gets your market tested message!
And they may potentially join your list!
Meaning, you add (at least) one of my direct sales/affiliate links to their pre written or unscheduled “broadcast” email messages, or vice versa.
And this one proven, low cost, battlefield tested email marketing strategy alone, can and definitely will, (potentially) increase your long term gross profits, for literally pennies on the dollar!
Strategic email marketing dramatically increases your overall marketing leverage, in a way very few other marketing strategies and or techniques can!Don’t you agree?
Send Your First Email Newsletter Today – AWeber Communications
Strategic Business Email Marketing Can And Does Tip The Scales Of Advantage In Your Favor!
Case in point; here are five (plus) incredibly simple, low cost, battlefield tested email marketing strategies, you can and definitely should be consistently implementing right now! Because doing so, will improve your bankable results fast!
Or if you prefer, you can breathe the smoke of your major competitors, as they race past you, because their consistently implementing these, battlefield tested bank account filling email mail marketing strategies!
Start strategically implementing, these five (plus) email marketing strategies, and your online future just got a whole lot brighter.
1.) Potential email marketing change # one: First of all, (entrepreneur) make sure, your all important email subject line, which is the initial window, which gives your subscribers,(or your major competitors subscribers) a curiosity raising sneek peek, into the body content of the remaining email message.
Translated: If (for whatever reasons) your subject line, (just like your main power headlines in general) fails to capture, engage and or stimulate your subscribers self interest.It’s highly unlikely they’ll even bother to open, let alone read and or skim your email message, and or offline sales letter etc.
(Stay tuned for another post, detailing “how to” use the five proven email subject line templates, to increase the effectiveness of your overall email marketing campaigns.)
2.) Potential email marketing change # two: Next, whenever it’s appropriate, (meaning) don’t over do it! Use relevant numbers, directly in your email’s subject line.
In fact, a simple A/B split test, where you send a segment of your subscribers some type of subscriber benefited subject with a specific relevant number, and one subscriber benefit orientated subject line without.
Your Business Email Marketing Campaigns Can And Should Be The Workhorse Of Your Online Marketing Efforts!
3.) Potential email marketing change # three: Ladies & gentlemen, (please) don’t lose track of the fact, every type of email message you (ever) send to your opt in subscribers, must have some type of ultimate purpose!
Meaning, always include some type of “Call To Action” (CTA) instructions! You either want them to click your direct sales and or affiliate link! Or you want them to click your link and enter your free drawing! Or download your “brand new first time customer only” discount coupon and or gift certificate etc.
You might ask them to claim their free gift or go to a specific page on your WordPress blog and set an appointment or participate in your survey.Sign up for your anniversary club etc!
Or you may want them to forward your email message to their closet inner circle members.(In which case, be sure you tell them to do so!)In other words (entrepreneur), make sure your email messages, always have some intended purpose! No matter what the specific “CTA” is!
4.) Potential email marketing change # four: Make sure the content of your pre written follow up emails, are “evergreen” content of some kind.
Meaning: no matter when your prospect/subscriber joins one of your lists, they aren’t receiving content which is time sensitive.
So you wouldn’t have a pre written follow up autoresponder message about your 4th of July sale, and they joined your list in November!
That’s when and where you strategically use your unscheduled “broadcast” email alert messages, to inform of your subscribers of any type of extremely “time sensitive” events, both on or offline.
5.) Potential email marketing change #five: Ladies & gentlemen, you wanna consistently create some long term marketing juice, for literally pennies on the dollar?
Bonus: Entrepreneur, with a good (not necessarily) great email subject line, which causes a percentage (not all) of your opt in subscribers, to open, read and click through your to direct sales letter, where you’re promoting a high ticket item of some kind,like an exclusive, hands on monthly coaching program, off or online workshop etc.
For just the monthly cost of your paid email service provider, you can gross high profit margins, for literally pennies on the dollar!
And unlike strategically using post cards, you don’t have to pay a additional nickel, for re-sending the exact email to your list, who didn’t buy the first time,so you only changed your subject line this time!And that change got them to not only open your message this time, but they ended up buying too!
Periodically convert, some of your most popular blog posts, into both lead generating “how to” videos, and single or multi part, problem solving follow up email messages.
Now you’re generating more (and more) for less!Are you starting to appreciate why, strategic email marketing is often referred to as the real workhorse of your online presence!Great! Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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