Email Marketing Campaigns: Why Your Overall Success Depends On Mastering These Basics!
Be brutally honest here, okay? Your cooperation is greatly appreciated BTW. How often do you check, skim or read your emails on a daily basis?
If you’re anything like the rest of us. Your answer is somewhere between a lot. And at least a few times a day, right? this being the case entrepreneur.
Now that you’ve gotten serious about your email marketing campaigns. Let’s take a much closer look at five critically important concepts. Which definitely need to understand and monitor.
Otherwise you’re not reaching your full capacity of marketing profitability. And more than likely. You’re leaving money on the table. And that’s definitely not a good thing, correct?
Why Some Of The Very Best Email Marketing Practices! (Are Nothing More Than The Proven Fundamentals!)
Since you’ve already read a ton of emails over the years. And just like me. You’ve invested in more than your fair share of products or services. As a direct result of doing so, correct? You already know & appreciate the long term profit generating possibilities, right?
On the other hand ladies & gentlemen. When it comes to you proactively marketing your products or services via email. You absolutely must understand. (As a bare bones minimum.) These five critically important fundamental metrics.
And keep a close eye on them. Because you and or your major competitors can dramatically improve your overall, long term results. For literally pennies on the dollar.
(Practically every paid, reputable email service provider. Has proven tools and or reports to help you measure & monitor them.)
Entrepreneur If You’re Not Sure Where To Start! (Make Learning And Measuring These Five Critically Important Metrics Your Immediate Priority!)
Before jumping in feet first. It’s critically important to remember. Before you can expect consistent returns from your email marketing efforts. Be sure you’re starting out correctly. Meaning you’re using proven, opt in email marketing strategies.
Which mega best selling author Seth Godin, affectionately refers to as “permission based” marketing strategies & tactics. Because it’s a whole lot easier. To consistently convert friends into long term paying customers & clients.
Than it is marketing, promoting or advertising to complete strangers. (Would you not agree? 😀 )
1.) Critically important metric # one: Open Rate(s.) Let’s say you or your major competitors currently have 1,000 or X number of double opt in subscribers on your only (or primary) email list. This is after x% have decided to unsubscribe.
And you send an email message to all 1,000 or X number of subscribers. And 389 of them open (click) on your email. They have at least opened it. Based on your subject line. (Aka), your main power headline.
Entrepreneur, (for this specific email only!) What is your email’s open rate? (Simply divide 389 by 1,000 and you should get .039. Multi[lied by 100 = 38.90%) 389/1,000 =.39% X 100 =38.90%)
In other words, (in far more simpler terms! 😎 ) On average, for every ten subscribers who received this particular email message. 3.89%, (rounded up to four for mathematical convenience.) Four of them, (or 40%) actually opened the email message.
Understanding The Basic Fundamentals Is The Gateway To Comprehending The More Advanced Concepts!
2.) Critically important metric # two: Gross Sales Revenue Generated: Let’s all face it. The ultimate purpose of your/our email marketing campaigns. Is to generate revenue, right? (This doesn’t automatically mean, every email you send to your subscribers, is begging for money. 😎
But without out consistently generating more revenue than expenses. Your/our entrepreneurial venture is toast.
3.) Critically important metric # three: Number Of Unique Clicks: Each email message receives, versus how many total clicks it generated. Monitoring “how” many unique clicks each message receives.
Is a far more accurate metric. Than monitoring the total number of clicks. Think in terms of your local corner store. And in one day. You or your major competitor three blocks over. Receive a total of 108 visitors.
But 38 or X% of them are the same customer. Who made multiple visits to your store. Tracking total visitors (or total clicks) can be a little misleading. Don’t you agree?
Be mindful of what your subscribers do or don’t click on. This way, you have a much better insight into the type of future content and offers to promote.
Continuously Do Your Homework! (Because It’s An Inexpensive Way To Constantly Improve Your Bottom Line!)
4.) Critically important metric # four: How many Are Unsubscribing: Hopefully your ego is not too big. Nor is easily bruised. Because no matter what ladies & gentlemen. You and I are not right for every subscriber. 😎
But if more than 10-20% of your subscribers are unsubscribing rather quickly. It’s a sure fire sign.
You’re either targeting the wrong audience. Or your content is not viewed as valuable. And perhaps to salesy.
5.) Critically important metric # five: Opt In Rate: When X amount of your ideal prospects are exposed to your advertising/marketing or promotional message. And they click over to your lead capture, (aka) landing page.
And X% of them decide to subscribe. This number helps you or your major competitors, determine your landing pages opt in rate.
For example. Let’s say 13,567 semi qualified prospects are exposed to your marketing message. And 477 of them decide to become a subscriber.
I order to determine this particular campaigns opt in rate. You simply divide 477 by your total number of exposures. (477/13,567)
Then multiply your result by 100. You should get 0.04. Multiplied by 100 = 3.52%. Which means roughly three and a half. Or three as a practical matter. Three out of every 100 exposures. Joined, Opt-ed into you or your major competitors list.
And a 3-7% opt in rate. From semi cold traffic. Is considered pretty good. Obviously there’s a whole lot more to be said. But hopefully you get the point. Which is, the overall success of your current and future email marketing campaigns.
Definitely dependent on how well you understand and consistently implement. The proven fundamentals. Don’t you agree?
Are You Finally Ready To Take Things To The Very Next Level Or Two?
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