Properly develop your email direct marketing campaigns and watch your profits soar!
(And So Can You!)
Have you noticed how even some of the biggest most successful retailers (in business) don’t properly execute a proven email direct marketing plan?
So what do you think that says about the rest of (us) cash strapped small business owners and or service providers?
A staggering number of (otherwise) savvy small business owners totally drop the ball when it comes to effectively marketing their products or services via low cost, high powered email marketing strategies and or tactics.
Introducing Three Incredibly Powerful Ways To Benefit From Inexpensive Email Marketing.
Example # one: Most of you probably read and were stunned to discover the nations second largest retail bookseller “Borders” is officially going out of business.Right?
Their decline had been steady for years, (and) the powers that be finally decided the most cost effective thing they could do was pull the plug altogether.
Obviously, there are tons of valid reasons, and plenty of blame to go around.However, just for the purposes of this particular post.
Let’s focus in on some very intriguing numbers. First of all, even leading up to their actual filling for bankruptcy, they still had 399 stores still operating and nearly 10,700 employees still actively on the payroll.
Whenever Possible Always Use Some Type Of Proven Direct Marketing Strategies And Or Tactics!
Now, strictly for illustration purposes. Suppose they had been actively capturing their best, (meaning) their repeat customers primary email addresses, by ethically ‘bribing’ them with a savings coupon of some kind.
Which they made available to them at the point of purchase, and promised a whopping 70 (or X%) off the retail price of their next purchase! No minimum purchase required! 😀
The rational being two things.
A.) Once they capture a paying customers opt in email/mobile marketing address, they can systematically start sending them some extremely time sensitive coupons and links to purchase both on & offline from now on!
(Or at least until they decide to un-subscribe.)
The Many Potential Benefits Of Email Marketing Far Outweigh The Upfront And Ongoing Costs!
B.) They could also save on expensive traditional offline advertising expenses, by offering their subscribers powerful ‘ethical bribe’ coupons to bring a potential new first time customer with them on a specific date.
And automatically be eligible to receive some really cool prizes that day such as:
A.) A twenty five dollar gas card.(Plus, give away at least one $100 dollar gas card coupon via a free in store drawing!)
B.) A whopping 50% off your next five purchases, time sensitive discount coupon card, that has to be used within 60 (or X number of days) of the date issued.
C.) A ‘lifetime’ 40% off any purchase over $30 dollars discount card.(Plus, two to give away to friends, family and or associates! 😀 )
Are You Definitely Starting To Appreciate All The Many options You Have For Creating Some Bank Account Filling Marketing Leverage For Literally Pennies On The Dollar!
D.) A coupon for three (or X) free large pizza deliveries to either your job or home etc. ( A 60 dollar value!)
E.) Five free large beverages of your choice insider their store, and this coupon would be date stamped and good for at least the next 60 days.
Hopefully, you can see how inexpensive this type of non traditional ‘think outside the box’ marketing strategy would be, compared to spending tons (millions) every year on expensive (not to) mention wasteful mass marketing efforts.
To reach a tiny fraction of the (exact) same book buyers!
But here’s the real insider nitty gritty to this all out proactive approach to capturing a certain percentage of their daily buyers primary email addresses.
Effective Email Direct Marketing Strategies And Or Tactics Let You Out Promote Your Big Buck Major Competitors!
As things started to go south for Borders. They could now strategically reach out to online retail giant (good ole) Amazon.com.
And arrange to become one of Amazon-s (potentially) mightiest affiliates. Because (for illustration purposes) only.
Suppose they had captured over the years, (in excess) of 1 million paying customers email addresses.
Some Form Of Direct Selling Is Proven Way To Stay In The Fore Front Of Your Ideal Customers Mind!
And Amazon agrees to give them affiliate commissions of a whopping 50% (or more) of all the initial (front end purchases), and Amazon nets 100% of all future back end purchases!
The main point being, even though Borders faced the eventually closing of their offline retail stores. They could still leverage and profit (big time) for years to come, by strategically marketing to their email buyers list!
Which is probably worth millions of dollars in future purchases of a kinds! That’s why you need to be actively capturing online visitors email address. Any questions?
Savvy Small Business Owners (Just Like You) Can Cash In Big Time With Inexpensive Power Email Marketing Too!
Example # two: Just because you happen to be a savvy offline small business owner and or service provider, doesn’t mean that you can’t get your fair share off the online profits too!
For ex: (Again) this is strictly for illustration purposes only. Suppose that you offer a low relatively inexpensive priced front end product. Because your main income comes from ongoing, (long term) hourly one on one or group consulting.
And suppose you currently charge anywhere from $100-$500 dollars per hour. You could ‘ethically bribe’ your best subscribers with one of two offers. (Of course you’ll need to test and track in order to discover which particular high powered approach yields the best results!
Customized Benefits Is Definitely A Must Have Component Of any Particular Marketing Funnel!
Offer A: Simply by joining your opt in email list, they automatically qualify for (25 or X%) off their next three hourly paid consultations!
Offer B: Or as soon they join your paid affiliate membership site program, and as long as they remain a paying member.
They automatically get 50% off your retail one on one power consultation rates! The net result is, you create some nice passive continuity income.For literally pennies on the dollar.
Example # three: Basically concept # three involves two possibilities.
A.) A joint venture with another business owner that you know and trust.
B.) Or you can use good old mega profit generating triangulation, which involves at least three different, non directly competing companies. You and two others that you know and trust.
Create From Benefit Laden Advertising Strategies And Watch Your Long Term Profits Soar!
This particular concept will demonstrate, low cost high powered ‘triangulation’ for this particular eye opening example.
Suppose your company sells furniture and you joint venture/triangulate with two other businesses. One is a local car dealership and the other is an upscale jewelry store.
Each of you has opt in email list of three thousand. Which totals six thousand altogether. The other two stores, (actually) you each take turns mailing each others email offers to your list.
Now suppose the following are your typical email response numbers.
A.) Your typically email ‘open rate’ is 27%.
B.) And your average ‘sales conversion rate’ is 34%. Which means (on average), if 6,000 emails go out, 27% of them will get opened. (6,000 x.27% open rate = 1,620 subscribers open and click on your sales link.)
Make Your Sales Funnel An ongoing Component Of Your Entire Sales Process!
And of the 1,620 subscribers that do (typically) ultimately click on links, 34% of them actually spend money! (1,620 x .34% = 550 paying customers) jam your store (and or) buy your digital products or services!
That my friend is the ‘how & why’ you definitely need to be strategically using (good ole fashion), inexpensive direct email marketing! Don’t you agree?
Of course that also means, you’ll need a paid state of the art email service provider! This is just a small sample of how to consistently grow your online profits. Irregardless of what your particular business, product, service or niche is.
Any questions?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. It’s a $97 dollar value and its free!
