Your offline marketing strategies will help improve your online email direct marketing resluts!
(And How You Can Too!)
Have you noticed how much email has flooded your inbox lately?
Not even counting the unwanted spam. Everyday tons of online marketers just like you, send tons of messages to their (hard fought) opt in subscribers.
Like it or not, email direct marketing is getting more and more crowded and ultra competitive, don’t you agree?
And your (our) valued subscribers are literally constantly being bombarded (on a daily) basis with all types of messages and sales offers.
Which means it’s getting increasingly harder to (both) get and maintain their attention.
Well, when it all seems lost, (that usually) means it’s time to (pause) take a deep breath and re access why and how you can best serve your market.
And look for some proven, non techie “think outside the box’ methods to best accomplish that objective. Don’t you agree?
With that in mine, let’s quickly explore how other savvy small business owners and service providers (just like you) are inexpensively and creatively finding ways to reach their online prospects, using some powerful low cost, high powered offline methods. What da ya say?
Introducing Three Incredibly Simple Low Cost High Powered Offline Marketing Strategies You Can Use Right Now To Help Grow Your Online Business! (And Out Promote Your Competition For Peanuts!)
First off; the fact so much email (both) wanted and unwanted is constantly flooding your subscribers in boxes, isn’t necessarily a bad thing.
Provided your wise enough to turn this temporary adversity into a potential marketing opportunity. Huh?
Why not turn the tables by taking an asset already in your possession and finding another way to profit from it.
Building A Potentially Profitable Sales Funnel Is A Whole Lot Easier When You Follow The Proven Fundamentals!
For ex:
Strategy # one: Since so much email is crowding out our online messages. Why not offer your subscribers a chance to receive a powerful DVD on some subject which is (most) dear to their hearts and offer to either:
A.) Ship it for free to them in exchange for their offline mailing address. (Power list building 101.)
B.) Or charge them just enough to cover your real cost. (Just) be sure you tell them it’s retail perceived value is X. (For ex:) tell them, “This is normally a $17-$37 dollar value or X.
But during this extremely limited time offer, they can get it at your real cost of Y! The point is, you sell it to them at your actual cost, some of your very best market tested, inside, problem solving information DVD’s, in order to get their offline mailing address.
(Just as a side note: If your offline mailing list grows into the thousands, you could allow a notch list broker to rent your names and receive a passive monthly/quarterly commission to boot!)
This way, you can inexpensively follow up via snail postcards and or sales letters (ever so) often, and by pass all of your online email competition.
Your Top Joint Venture Partners Will Play A Major Role In Helping You Maximize This Particular Strategy…
For those of you that are thinking, (but) what if you don’t currently have any type of powerful market tested CD/DVD products of your own to use this brain dead simple strategy. Cheer up, all is not lost.
This is where (good ole) networking, aka your top joint venture partners come in.
Strategy # two: Suppose you’re a well respected and or established CPA and you just happen to have a powerful DVD which explains (in depth), some subject that both small to mid size companies and service providers find most beneficial.
(A simple survey to your list would probably reveal this.)
Start aggressively looking for other (struggling) cash starved small business owners that use (either), the post office and or UPS to deliver products to their customers.
And allow them to either sell the DVD and keep 75-100% of the front end profits in exchange for them sharing the prospects offline mailing address with you. 😀
Built And Customized Correctly Your Marketing Funnel Can Create Multiple Streams Of Income Producing Opportunities!
A.) Or you could simply allow them to include a form (possibly) a small half a page index size card, where they call your office directly to request the free DVD.
You capture a new prospects offline mailing address. And you JV profit share either 50-100% of of the first sale with the small business owner or service provider.
And you pocket 100% of all the future back end sales!
Strategy # three: If your business, product or service, has any type of ongoing continuity aspect t it.
It may be (more) than worth it to simply let your JV partner, (the one) that’s including your market tested insert in their out going mail.
Let them keep the lions share of that first sale (75-100%.)
Make Darn Sure Your Have Some Type Of Battlefield Tested Direct Marketing Plan In Place As You Constantly Build Your List!
And you simply net 100% of the remaining future back end sales. Especially (if you’ve) already run your numbers.
And you realize (that) on average, your typical new customer will remain on your monthly/quarterly program 3-18 months or longer! 😀
And by the same token, if your the struggling cash starved small business owner (who) currently only has the one product or service that you supply to your valued customer base.
Go find another business that needs your exact same customer (but is) non competitive with yours and offer to inexpensively lead generate for by including their insert in your out going orders only!
It Never Hurts To Implement Some Type Of Creative Marketing Process!
Or offer their powerful problem solving DVD free to your customers in exchange for either:
A.) 50-100% of the first time sale and let your JV partner keep 100% of all the future back end sales and referrals etc.
B.) Or you two mutually split part of the initial front end sale and you get 25-40% of the ongoing continuity sales, for as long as your lead/referral remains a customer! That’s win/win!
There you have it, three incredibly brain dead simple ways to use offline opportunities to grow your on or offline business!
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