Plus It Will Make You Some Serious Money Too!
These seven evergreen subjects can transform you into an effective email copywriter.
Have you ever struggled trying to come up with (what) you feel is valuable email content of any kind? (Everybody has some point, right?)
If so, even though you may not consider yourself to be a professional email copywriter yet, you can still (consistently) create valuable email and blog content that your ideal prospects and customers never get tired of reading & learning about.
Which means your open rates will be consistent.
By the way, just so you know and realize it, any open rate for your emails, that’s above ten percent is exceptionally well.
Because even the top online marketers (meaning) the men & women and super successful companies that consistently earn eight figures annually, they often hover around ten percent email open rates as well. So your in pretty good company.
On the other hand, if your current open rates are anywhere from a low of 1-2%, or 3-9%, then certainly the remainder of this post is for you. Because your email content probably needs to be tweaked.
Introducing Seven Extremely Magnetic Subjects That Keep Your Ideal Prospects, Customers And Clients Eyeballs Glued To Your Copy! (And Buying Your Products And Services!)
The following seven subjects are what’s often referred to as ‘evergreen’ subject matter.
Because no matter what your particular product, business or service niche is.
Your target audience absolutely loves and never gets tired of reading, watching or listening to quality problem solving ‘how to’ solution orientated information products and services, in these bare bones minimum seven subject areas guaranteed!
1.) Evergreen subject # one: Whenever possible, always position yourself as the respected ‘go to expert’ (especially) if your just starting out, and money is tight.
Start sharing and demonstrating your proven expertise via the following three free lead generating methods.
Your Sales Funnel Definitely Serves Multiple Money Making Purposes!
The following three free methods really help you to not only stand out from your ever growing crowd of competitors, but they also help instantly establish you as the true expert in the all important eyes of target audience, because you’re willing to share and provide proven expert solutions to their problems.
When all, (at least) 95% of your other major competitors wanted to do was try and sell them something!
A.) Use powerfully effective free problem solving ‘how to’ articles and or Word Press blog posts, to both educate and encourage your prospects to join your VIP opt in email list to initially put your profit making follow up process in motion.
Your Email Marketing Strategies Will Definitely A Pivotal Role In Your Long Term Online Success!
B.) Whenever possible, conduct powerful inside secrets revealed interviews (whether) you answer or you ask the questions of a respected source within your particular industry. Be sure you record it and either give it away as free lead generating product.
Or give it away as a valuable free bonus (valued at X) to any customers/clients that (either) send you a bank account filling testimonial and or that complete one of your feedback gathering surveys.
Or you can use the free nine page special report that you received when you joined my list for the exact same purpose!
C.) Record a short ‘how to’ problem solving video and or video series, and upload it to youtube and the other free video distribution services.
(You can use the free recording software at www.jingproject.org for these purposes.)
And you can (either) be in front of the camera or behind it. Just make sure it’s 85-95% problem solving and the remaining percentage sales orientated and (more than) likely you’ve got yourself a winner.
2.) Evergreen subject matter # two: Whenever possible, Tell (share) a powerful and helpful true personal story of some kind, that’s relevant to your target audience.
Remember, facts (alone) tell, but powerful stories (especially) trues stories sell and sell!
A Really Effective Marketing Funnel Is One Which Both Educates And Entertains Your Target Audience!
3.) Evergreen subject matter # three: Whenever you can, Debunk some type of pervasive myth that’s being perpetuated. Shed some light and educate your target audience.
4.) Evergreen subject matter # four: Ask your valued readers, subscribers ,customers and clients relevant questions (and) whenever possible, supply the necessary answers that they crave!
(Maybe you could test a page or section on your Word Press blog called “What’s on your mind!” Or “Speak your mind!”)
5.) Evergreen subject matter # five: Your valued readers, subscribers, customers & clients love it when you ‘pull back’ the proverbial curtain and take them on an all access granted tour guide of some kind.
This is usually done by an in front of or behind the camera tour guide multi part video boot camp series.
Strategic Email Marketing Follow Up Campaigns Lends Itself Well To Some Bank Account Filling Direct Selling Strategies And Or Tactics!
6.) Evergreen subject matter # six: You can also do a bank account filling review of one of your top joint venture partners products or services.
Or you can do a review of one of your top affiliates promoters products or services (especially) if you’ve personally had success with it. This type of honest ‘tell all’ review can lead to some nice affiliate commissions.
7.) Evergreen subject matter # seven: Your target audience ‘loves’ to connect with you (yes you) my friend, on a personal level.
That’s one of the reasons why ‘your about page’ is so frequented. People -meaning- your visitors want to connect with the person(s) behind the videos and Word Press blog posts.
So share your very own personal “case study” results or that of one of your satisfied customers or clients.
Don’t Discount The Value Of The Direct Marketing Approach!
Tell the story of how you went from tragedy to triumph. Or from zero to hero etc. (Provided that’s a truthful part of your entrepreneurial journey.)
It’s not always about ‘how’ much money you are or not making!
You follow this simple proven blueprint and you’ll never struggle as an effective email copywriter again.
Because you’ll be giving your valued readers, subscribers, customers and or clients, exactly what they want guaranteed!
If You’re Serious And Extremely Dedicated To Your Lon Term Online Success! (Then You Definitely Have To Make Strategic Email Marketing A Central Component Of Your Online Marketing Strategy!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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who also target small business owners, service providers or aspiring startups entrepreneurs etc.
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That’s great reading about copywriting and copywriter! I have pleased to read the entirety of the post as mentioned above in detail. By the way, keep posting things like this. Hope people will get some basic reading here.
Thank you for your incredibly kind words Madelyn.
I hope these proven strategies and concepts
help you make it to the very next level or two.