So “how” many email list do you currently belong to? And honestly, “how” many of them do you actually take the time to read consistently, let alone study? Yea, I know exactly what you’re saying! Me too!
But you are using email to actively promote and market your totally excellent products and services, right? Then it only makes sense that you at least explore the seven proven benefits of effective small business email marketing strategies and how to leverage them, right?
Absolutely! Because when you start leveraging your opt in email list(s) more effectively, the potential long term benefits can be enormous! And that’s the real point of this particular post.
If you stop and think about it, whenever you text a friend, relative and or a colleague etc; they don’t ignore your messages do they? Not initially anyway, right? And why is that you suppose?
Because they value what you have to say? Well, as you begin to consistently sharing your problem solving content with your subscribers, guess what? They will not only appreciate hearing from you more often! But guess what else?….
Are You Finally Ready To Discover Seven Major Benefits Of Strategic Small Business Email Marketing?
First of all, what difference does it make which form or medium you use to effectively communicate how you help your customers or clients? Seriously, if you had or have a stock portfolio and your trusted financial adviser sent you either a text, phone call, snail mail, newsletter and or email message properly advising you on what to do in order to successfully grow your portfolio.
Would (and should) it really matter? Of course not! So what difference does it make that you effectively communicate your proven problem solving advise via opt in email?
Entrepreneur as long as you’re consistently providing problem solving “how to” information to your list, and you’re major competitors for the most part are not! That’s the key. You’re closer to being in the drivers seat than you probably realize and or appreciate.
But once you start consistently doing that, here are at least seven incredibly powerful (potential) benefits that you can and should look forward to.
1.) Potential benefit # one: Your subscribers are far more likely to start offering their extremely valuable and brutally honest feedback, with regards to your current products and services.
And any future products or services you may be seriously considering adding to your product/service line. They’ll also be way more forth coming with regards to any affiliate product offers you might currently be involved with.
2.) Potential benefit # two: When they value your advice and your extremely valuable content. Not matter what form you might deliver it in, they’re far more likely to consistently share your content as well as consistently post favorable comments about you, your business, products and services all over social media.
And that includes (thank goodness) in both their on and offline activities. They’ll talk you up offline at the water cooler as well as tweet and share on Instagram as well!
3.) Potential benefit # three: Of course they’re also far more likely to spend money on your products and service! And that’s always a good thing to, right?
4.) Potential benefit # four: When they value your extremely valuable content, they are far more likely to invest (and do so) far more frequently in your higher priced products and services too!
And without delving too deep into that here; but stop and consider this major advantage of strategic small business email marketing.
Help Consistently Solve Your Subscribers Problems And Watch Your Money Problems Start To Shrink!
You send your subscribers an email offering a higher priced ticket item and some of them take you up on it. You’ve just shaved a ton off the traditional process of outrageously expensive mass advertising costs and the traditional amount of time it takes to initially gain their trust! Now you’re literally talking push button generated profits!
But it will take both time and some serious continuous effort on your part entrepreneur!
5.) Potential benefit # five: It opens up the door to some seriously future one on one dialogue! Where they really share their extremely valuable thoughts, fears, concerns and or major complaints with you!
Which in reality, is just an opportunity to better serve them!
6.) Potential benefit # six: Regularly sharing your problem solving advise via your consistent email messages, is a proven way to consistently drive highly targeted traffic back to your WordPress blog and or any other medium of communication that you maybe currently using.
7.) Potential benefit # seven: And finally.. Once you’ve created as few as five to seven original problem solving email messages.Entrepreneur, (believe it or not!) you could actually create an extremely helpful and potentially profitable information product!
Let’s save the nitty gritty details of that, and share them with you in part two shall we? For now, hopefully you can see and are starting to appreciate a little better, these seven major benefits of strategic small business email marketing? What say you?
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Well written post Mark.
You shared some excellent email marketing tips. “How to & problem solving” emails are the best to increased your open rate.
I used to just bombard my list with sales pitch after sales pitch and I noticed they were not opening up my emails. Since I’ve changed and now I provide value, my emails are now being opened and they are even sending me feedback.
It’s just such a great feeling when your list is communicating with you.
Excellent Vivette!
And you know and we appreciate that being a successful entrepreneur is
most definitely a lifelong journey of never ending learning.
We all make mistake, but hopefully as long as we learn from them and continue to
grow!
In the end, we’ll be better off because of it! Thanks so much for stopping by and
for your extremely kind words of encouragement!
I truly appreciate it! And welcome again to the B3 family!