In part three of this ongoing series,hopefully you’ve discovered why and seen how the right sales plan can potentially be worth a ton of potential long term profit.
Don’t you agree? In the remainder of this post you’ll discover at least three more incredibly simple, although not necessarily obvious battlefield tested, long term, bank account filling marketing strategies.
Now then, back to the business at hand. First of all, remember how the extremely savvy jeweler had the cruise ship staff place that 8.5 x 11 one sided flyer under all 4,200 passengers doors?
Well, there was a specific reason, why the one side was stressed. What do you think will happen when the jeweler (or one of) their top store managers speaks at the local monthly chamber of commerce meeting? And they reveal “how’ they’ve grossed a staggering $527,000 dollars in gross profits, (or X) in the last six months or less!
And to think, they started this entire profit snow ball with a paltry $588 dollar investment! Ah yes, the one sided flyer.
Who Else Needs A Proven Sales Plan That Might Potentially Be Worth A Staggering $527,000 Dollars In The Next Six Months Or Less!
As you might anticipate, once the other chamber members get wind of the jewelers goldmine marketing mother lode! You can bet at least some of them will want to be a part of it as well!
So, let’s say the savvy jeweler finally decides to let their appliance dealer joint venture partner in on their good fortune! The appliance dealer readily invests $100,000 dollars upfront in exchange for being able to piggyback on the back side of the jewelers (or company X’s) flyer! Bingo!
The next time the jeweler sponsors another free drawing on the cruise ship. Because remember, the jeweler periodically sponsors these free drawings, about once every 60 – 90 days. Plus, don’t forget or overlook the fact that the jeweler may (if not currently) but in the very near future have this very same arrangement with several of the ships the cruise line has.
Plus, here’s a small slice of the really big marketing picture. Where the really big money is made.Entrepreneur, you must know that incredibly lucrative industries such as the jewelry industry and or the appliance retailer industry, often has national associations,right?
And guess what? Periodically, like at least once a year, these industry associations sponsor annual conventions. Do they not? So the point is, this savvy jeweler could arrange to speak at one of these annual industry events.
And shares (in a Power Point) presentation, their current incredibly lucrative JV arrangement with a particular floating palace in the cruise ship industry.
It’s extremely possible, and more than likely that some of the other (less marketing savvy) jewelers located in other parts of the country, are more than likely to be extremely interested in paying the jeweler a negotiated annually renewable licenses fee.
(And active profit share) arrangement, where the jewelers shows them and other industries (like other appliance retailers) step by step, how to properly set up this particular type of proven money making marketing arrangement, soup to nuts!
Because remember, since they’ve already gone through it, they’re in the perfect position to point out the potential pitfalls and the like! Don’t you agree? Here’s the other thing to seriously consider.
A Proven Sales Plan Can Be Strategically Leveraged In Many Ways!(Don’t You Agree?)
Let’s say they sponsor their free drawings for their exclusive birthday club membership entrants, once every 90 days. Which means, basically at the end of just one year, they should have about 14,800 opt in email, (and or mobile) marketing subscribers!
Because remember, on average about 3,700 passengers on the the cruise ships, joins their list (give or take) about every 90 days! (3,700 opt ins x four times per year = 14,800 total initial opt in subscribers, minus a few unsubscribe- rs here and there!)
Here’s the other way they can and should strategically leverage their opt in list. They could do periodic email swaps with another non competing business owners! Like maybe an extremely savvy luxury foreign car dealership, that has at least 7,500 or more offline subscribers in their current database!
They’ll do special JV (Joint Venture) arrangements with select non directly competing JV partners, but only if the potential partners have at least 3,500 or more in their on or offline database.And simply agree to keep anywhere from 50 to 80% of any generated front end profits!
You Can Definitely Make More And More Money! (Provided You Keep Your Marketing Options Open!)
Entrepreneur, just stop and let your mind consider the long range marketing possibilities! Hopefully, it’s now becoming increasingly obvious how and why the right sales plan. Could potentially be worth a ton of money! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
mazing sales plan that I must say!
Wow!
Thanks Adi! That’s a great compliment!
Coming from a regular such as yourself, that means a awful lot!
As always both your extremely kind word and your continual support
are greatly appreciated!