So Who Else Can’t See The Connection Between Online Marketing And Offline Power Marketing Strategies?
So no matter how you primarily market your extremely valuable products and or services, you’re definitely going to need a proven, (on of offline) promotional strategy for consistently generating semi qualified leads, correct?
For sure. This being the case your marketing strategies probably need to involve,(a little bit of both the on and offline marketing world.) So you don’t totally neglect any one particular approach over the other, right?
Just because your business is a traditional offline bricks and mortar operation or an offline service provider of some kind.
Doesn’t automatically mean you can’t or shouldn’t be utilizing strategic opt in email/mobile marketing strategies here and there, correct? And by the same token.
If you currently rely on your website and or WordPress blog consistently having pages, (primarily) your how to problem solving blog posts, consistently ranking extremely high in the major search engines, primarily Google.
This doesn’t mean when it comes to implementing certain proven marketing strategies, your online digital empire can’t or shouldn’t take a page right out of the offline world. As you’re about to discover.
So What Do You Mean You Can’t Or Don’t Readily Appreciate Some Of The Obvious Similarities Between Your Digital Marketing And Offline Power Marketing Strategies?
Granted, on the surface and at initial first glance you probably don’t see and or recognize a whole lot of similarities between your digital marketing activities, and your typical offline Mom & Pop operation, correct? Rest assured entrepreneur the very real similarities exist.
Granted online you definitely have your choice of various, social media marketing options, correct? While offline you’re able to not only look your potential prospect/customer in the eye.
But if and when they raise any false and or real objections of any kind. You and or your trained associates and or employees are able to address them right then and there.
Which-potentially- this could seal and or lose the potential sales and or help you establish your long term sales funnel, correct?
Really Effective Lead Generation Strategies Have Little To Do With How You Primarily Market Your Business And Or Services?
If it makes sense your offline business and or service should definitely, seriously consider adding some type of periodic strategic blogging to your long term marketing mix, don’t you agree?
(Because doing so will definitely help your target market solve their most pressing problems, while strategically demonstrates your proven expertise. Your classic win/win. Don’t you agree?)
On the other hand it certainly doesn’t hurt your cause one bit if your offline traditional Mom & Pop business hires a service which specializes in proven SEO strategies and or principles. And helps your webpages/blog posts consistently rank on Google-s 1st page for various long tail keyword phrases you target, right?
Don’t Over Complicate Your Small Business Marketing Plan!
Take notice between the following three commonalities. If your offline business has a phone call go unanswered after six or seven rings (for whatever reasons!)
What typically happens to this potential first time and or returning customer. Exactly. And by the same token what happens when a first time visitor lands on your site (and for whatever) reasons your site simply takes too long too load?
You got that right! They too quickly move on. Or what about this all too common similarity. Let’s say your offline business sells donuts and it’s obvious, the ones you still have out in your display have been there since 6:30 am. And it’s now 6:30 at night.
So needless to say they’re not exactly the freshest now are they?
Try And Develop Your Proven Marketing Strategies Around Serving Your Target Market Better Than Your Major Competitors Do!
And from an online perspective. A first time visitor somehow lands on your site and lo and behold. You haven’t added any new (fresh), how to problem solving content for at least 3 or 4 weeks! Yikes!
This definitely makes them feel like your site and brand is strictly cutting edge, correct? And finally let’s suppose you call a local business and speak with someone who takes your name and number
And all but assures you the expert, (you fill in the blanks) will promptly return your call and answer all of your burning questions and or major concerns etc!
Don’t Get So Caught Up In How You Strategically Market You Business! (Instead Focus On Effectively Marketing Your Business And Or Services!)
And of course they rarely or never do! Ever been there? And by the same token -entrepreneur- when you or I totally ignore and or neglect to quickly respond to any and all approved comments on your state of the art WordPress blog.
You’re basically shooting yourself in the foot. Unfortunately it happens far too often than it should.
These are just three simple ways your digital marketing and offline power marketing strategies have far more in common then you may have initially thought. Don’t you agree?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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