As you previously discovered in part one of this ongoing series about effective communication. When it comes to the fine art of written persuasion, you can and should enlist the help of the main twelve power words.
Because these twelve battlefield tested winners, will definitely help the fence sitters among your target audience, take a giant step toward the outcome you desire. However, let’s further address something that was also briefly addressed in part one.
Try not to think of your persuasive copy writing process as some artificial non essential part of your overall sales process.
Because it most certainly is essential. Like it or not, your prospects don’t automatically decide to purchase most things, simply because they need them or because it’s on sale!
They need the right type of gentle and subtle encouragement and ethical bribing from you and or your major competitors, in order to help them arrive at the right decision!
That’s why if you notice, there are an awful lot of highly trained and extremely well educated professional men & women that attempt to go into private practice in one area or another. And quite frankly, they starve to death! (Financially speaking of course!)
Because they lack basic proven on or offline marketing skills and as a net result, the expenses exceed the revenue generated and their private practices ultimately fail!
Now that’s not to suggest that simply by adding the twelve main power words to their marketing literature that their practices would suddenly explode! But without this basic knowledge and skill, they will most certainly continue to struggle.
Now let’s take a look at the remaining five main power words, plus the six additional winners, yo definitely do no want t overlook and or ignore.
How And Why The Main Twelve Power Words In Copy Writing And Effective Communication Go Hand In Hand!
Here then is the remaining five power words in persuasive copy, along with six other extremely influential and seductive one’s to sprinkle throughout your copy as well.
And remember, your on or offline sales letter is nothing more than a written invitation from you to your target audience. don’t try to be a sales rep and or sales person.
Instead, use the platform to become skilled at effective communication. Your target audience will definitely reward you for your efforts.
1.) Power copy writing word # one: Admit it entrepreneur, every body and your Mother wants to know what’s “new?” So why not inform them any and every chance you get!
2.) Power copy writing word # two: Of course you me and nobody else is doing any of this for the “money!” Right? It’s all a labor of love! Yea sure it is! But without the money, how are you gonna keep the lights on?
3.) Power copy writing word # three: Believe it or not, another extremely powerful four letter word, that’s not the word free, is the battlefield tested power word “love.”
4.) Power copy writing word # four: Are you into risky investments? Most people aren’t. They much prefer the “safety” of far more conservative investments. So whenever you can stress the “safety” aspect of whatever you’re proposing.
5.) Power copy writing word # five: And finally.. You definitely don’t want to bother telling your audience about any and all “guarantees” that you may have or will have!
And Now Your Six Additional Proven Copy Writing Gems.
1.) Additional proven copy writing gem # one: Given the choice, do you prefer paying good old retail and or a special time sensitive “bargain” basement price.
2.) Additional proven copy writing gem # two: Are you into to being made aware of the next big thing? So you probably want to know when a company will be “announcing” the next big thing, right?
3.) Additional proven copy writing gem # three: And along the same lines, if there are any new “breakthroughs” you’d like to be made aware of them, right? You got that right!
4.) Additional proven copy writing gem # four: And if somethings “amazing” you’d like to hear about, right? You and everybody else!
5.) Additional proven copy writing gem # five: The tabloids have made a fortune sharing the little know “secrets of” the stars! Face it, inquiring minds definitely want to know!
6.) Additional proven copy writing gem # six: And “how would” you like to finally discover the secrets of life long fulfillment and prosperity?
Well there you have it. This short list of the twelve main power words and the six additional supplemental words, will definitely help you to develop the effective communication skills, that will definitely help you make more money! Don’t yo agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Hi Mark,
Very interesting article. You have given some really good instruction into the art of communication. Words count, and you show us some of the real power words to use.
I don’t think “fancy sales talk” is what makes people want to do business with you. It’s sincere communication, touching them on an emotional basis.
The copy writing secrets you reveal here help us to break the ice and really connect with people, and start building those relationships. That’s how we go beyond “selling” and start “engaging” with people.
Donna Merrill recently posted…Blogging For Network Marketers
Thanks Donna!
I really like your train of thought about going “beyond selling.”
That’s a really important point and vital distinction, that definitely needs
to be recognized!
And like you pointed out, the words we use definitely reveal who we are targeting.
Which means, we really need to be extremely mindful of the message we are conveying as marketers!
excellent points for sure! As always Donna, thanks for revealing how to really go about effectively communicating and how to build long lasting (and) extremely engaging relationships!
It’s definitely an art and skill worth mastering! As always thanks for your continuous support and extremely positive feedback!
i truly appreciate both!