Why Effective Communication Beats Fancy Sales Talk Practically Every Time! Part One

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Why Effective Communication Beats Fancy Sales Talk Practically Every Time!

Have you ever had a problem (professionally) and or in life generally, with being clearly understood? In other words, would you not agree that effective communication skills are an extremely powerful and potentially profitable skill to obtain? Agreed.

Because let’s face it, when you can clearly articulate your position on any given issue and or issues, like in the case of an incredibly skilled and polished political leader, that skill set can quite literally broaden your overall appeal and lead to a much broader constituency.

On the other hand, when a visionary entrepreneur can convey (in all, the minor) detail that’s necessary, their bold plan to take business and or company to entirely new level. Is there anything more inspiring and or motivational than that? Hardly.

Or what about a  charismatic and highly inspirational coach that can effectively communicate  their vision for winning and team work. Once again, effective communication is key.

So it goes with your on or offline sales copy. the more effective you are at communicating and articulate your benefits to your end user consumers, the more prosperous you will become. So let’s take a look at twelve proven copy writing gems, that when used correctly, will help persuade your target audience to take the specific actions you want them to take. More times than not!

 Why Effective Communication And Persuasion Will Definitely Involve The Following Twelve Power Words!

Sadly, some small business owners and or service providers are deluded into believing that simply because they have a great product and or service, that fact some how  relieves them of having to become competent at the fine art of persuasion.

Learn how to strategically sprinkle the following twelve main power words into both your on and offline sales copy and you’ll start to notice that you’re getting more yeses! And that’s a good thing.

Now granted, when you first begin to incorporate these twelve proven copy writing  gems into your sales literature it can and will seem a little awkward and wooden at first! That’s perfectly normal and it’s to be expected! But as you begin to get more comfortable and confident and in sync with your target audience. You also begin to develop a natural flow!

With that said: Here they are in no particular order of importance! (We’ll cover the first seven here in part one and the remaining five, plus six more potential bonus copy writing persuasion gems you definitely should be considering as well!

 1.) Power copy writing word # one: Entrepreneur, do you know that rumor has it, that to date, there are at least a staggering 7,000 hard cover books (many of whom) are both national and International best sellers and they all start with the power phrase “how to!”

So you most definitely want to incorporate the “how to” approach into your article writing,blogging, education based direct response marketing approach. You want to podcast using it etc. Because it flat out works and is a time tested, proven winner!

2.) Power copy writing word # two: Next, this next battlefield tested power word definitely deserves to become a part of your copy writing marketing arsenal. That being the word “proven.”

It’s not like you see that one being thrown all around now do ya? There must be a reason for it! Don’t you agree?

3.) Power copy writing word # three: and of course, practically no consumer, potential customer, client and or repeat customer can resist the evergreen seductive power of the word “free!” Used strategically, it can and will get the job done!

4.) Power copy writing word # four: And right along the same lines. If you happen to be on the verge of discovering this o that! Then by all means, let your audience about your brand new “discovery.” They’ll be so glad you did.

5.) Power copy writing word #five:Entrepreneur, is there anything more important than “you!” Now not in the selfish way of course! That “you” refers to putting your audience first! Make all your marketing messages and processes about them! And you’ve truly discovered the keys to the vault!

6.)Power copy writing word # six: No matter what the local or national economy is currently doing, do you happen to know anybody that’s not into “saving” a few dollars here and there? Or saving time! (Me either!)

7.) Power copy writing word # seven: Do you know anybody that doesn’t want to know or discover the so called “easy” way of doing things! Every body would prefer to do things the hard way, right?

Well, there you have the short list my friend. How many times have you encountered these seven proven copy writing gems strategically sprinkled throughout the six, sen and eight figure a year earners sales copy? Any idea why?

Effective communication through the fine art of persuasive copy, beats the pants off fancy sales hype any day! Don’t you agree?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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